Apple iPad deliveries in Australia TNT

Watching the iPad buzz building in Australia where TNT not FedEx are the delivery dudes. Steve Jobs is Father Christmas and TNT deliveries his sleigh.  I wonder if TNT know their staff member is doing an awesome job of building TNT brand love in the geeky and no so geeky communities online? From Forums.MacTalk.com.auOpens in a new tab. a post called 7,800 iPads ready for delivery in Sydney -the TNT delivery guy is doing an bodacious job of exciting the easily excitable iPad soon-to-be-owners:

Smile 7,800 iPads ready for delivery in Sydney

they have been sitting in our depot for the last 2 days all leave has been canceled and we have to start work early on Friday (5am) the bad news is…. there is no way we will be able to deliver that many in one day

Santa Steve Jobs should be with an iPad....

just over 100 drivers = about 70 extra delivery stops each over and above our normal work

Wetherill park area 2 drivers, 18 deliveries….. should be few problems
Chatswood area 2 drivers, 350 deliveries…. only the lucky will get one on Friday

if you (or somebody) are not at your delivery address to sign for your iPad and have to arrange re-delivery it could take till mid next week to clear the backlog

hope the members here are in the lucky group that get there’s early

Suddenly everyone from everywhere – tamworth, wa, brisbane everywhere – are asking questions. I’m always a bit suspicious when it’s a new account “Way to get attention with your first post.” but this one seems legit.

My favourite comment by far:

Hi, I have a question.. Can you please find my iPad and tell it that I love it and we’ll be together soon?
And if you could sing Starship’s ‘Nothing’s Gonna Stop Us Now’ to it as well that would be great.

If you see any “haul” videos or photos or blog posts please let me know? Haul = TNT delivering the box, the unpacking of the box, the crying and shouts of jubilation and so on.

if I was TNT

I’d be handing the drivers TheFlip video cameras (or Bloggies or whatever) , dress them up with Apple t-shirts or hats or do something else. Community Rites of Passage like this happen rarely (Christmas and Easter way to obvious, Talk Like A Pirate Day way too obscure). Make the most of being a happy service provider to a happy community.

Before the “TNT broke my iPad, dropped my iPad off at wrong address, lost my iPad” bitching starts….

*presses nose up against the window* Is it here yet? is it here yet? is it here yet?

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

16 thoughts on “Apple iPad deliveries in Australia TNT

  1. Steve Jobs is Santa and TNT are the reindeers? The pictures say… yes! http://bit.ly/c8EXxK Apple iPad deliveries in Australia

  2. Steve Jobs is Santa and TNT are the reindeers? The pictures say… yes! http://bit.ly/c8EXxK Apple iPad deliveries in Australia

  3. Apple iPad deliveries in Australia TNT: Watching the iPad buzz building in Australia where TNT not FedEx are the d… http://bit.ly/94PCa3

  4. RT @SilkCharm Apple iPad deliveries in Australia http://bit.ly/cUblbR [YoHoHo cold wintry Sydney/Oz faux Xmas goodwill delivery vans 🙂 ]

  5. Call me the Christmas Grinch, but geeks of Oz, please spare us all the iPad unboxing videos. There are enough already, and Steve doesn’t need the extra marketing 😛

  6. Thanks poppet 🙂 RT @leehopkins: Courtesy of @silkcharm, a great story on why ipad deliveries might have been slow today: http://ow.ly/1R27n

  7. Laurel,

    That sounds like a great idea in theory: I suspect that in practice there’s more involved than just handing out the flip cameras: the drivers would need training in how to use them, and what they’re hoping to capture (quite apart from the challenge of just getting their main job done)!

    In rolling out these kinds of ideas, it’s important to plan out how the customer-facing people are going to be equipped to get this done: what seems easy to some people (capturing a quick video to publish to the web) terrifies other people.

    Thanks as ever for your commentary.

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