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anti Marketing and anti Advertising – at war with the customer?


Erietta created me the template (matches my business card) completely unasked while I was in Victoria last week. I found it in my Inbox when I got back – I cried. She’s such a sweetie! anyway click through the slides and ask questions in the comments if you want.

I would’ve enjoyed this conference in Sydney a lot, lot more if I hadn’t -stupidly – double booked this morning’s presentation with something else. No clue how it happened, I’ve had Glenn booked in since October last year. Grrrr. My bit was the timeline of content being created – at first ignored, then rejected, then copied, and so on…

Everyone was great. Lots and lots of Government people, getting involved in social media. I wanted to cuddle each and every table of ’em. 🙂 I’m annoyed I missed Kylie Johnson from CSIRO. Apparently she was wicked with the case study. Everyone was raving about her that I spoke to. I don’t know what was my favourite session – maybe Tracey Arthur of the Roads Transport Authority? But maybe because she was talking about such an important topic – road toll in Australia?

I like to go and spend time at conferences to see how the industry is evolving. Two years ago, the questions being asked today -ethics of live blogging, freedom to ask open questions when people Twitter issues – wouldn’t have come up in 2005/2006. Kind of, taking the temperature, so to speak.

Part of my presentation was: Your Staff are on Social Networks too. I usually waffle on about the GM ad (pulled by the company but snuck on to YouTube by a naughty staff member) or broadband techies being on whirlpool.net.au.

But now I have a new example – Hill and Knowlton’s smartypants, Matt Overington came up with a sublime example: Kodak – Winds of Change. It was for internal use only …

“make nanotechnology look like a MacDonald’s happy meal” Booyah!

but should’ve gone external. They keep removing it – my YouTube links didn’t work anymore. But I found it on Google Video. Your staff know what’s best for you *winks*
Hmmm. Hill and Knowlton – that’s where Stephen Noble works too. Good people.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

2 thoughts on “anti Marketing and anti Advertising – at war with the customer?

  1. Laurel -this is my first post ever (eech I am from the stone age methinks) I wanted you (and everyone who reads you) to know your presentation was incredibly thought-provoking and amusing to luddites like myself(I was the one with the million ethics questions at the end) and I wanted to thank you for your insights! I still have a million more questions about the ethics side of it, but am motivated to seek the answers…maybe by even embracing the technology (gasp) and asking people in the bloggesphere for their thoughts. Sorry this is anonymous…Haven’t worked that part out yet and come up with suitably thought provoking, and yet still amusing, Blogger ID… Thank you!

  2. Thanks- you asked some of the more interesting questions I’ve ever been asked at a conference. 🙂 Don’t forget to join Twitter too – in for a penny, in a for a dollar – I’m http://twitter.com/silkcharm if you want to add me when you get there 🙂

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