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Adelaide Event: CPA Australia


I was in Adelaide last week, presenting to CPA Australia. Interesting group – though it was the end of the day and we only had time for 3 or 4 questions.

Last time (CPA Australia, Brisbane) I spent a couple of days adapting a “monetizing social media” for them only to find out that not only did they not blog, but they didn’t use YouTube or Wikipedia. Nor, strangely enough did they belong to Facebook (only one person admitted being a member of Facebook, well below 10% Australian average) or LinkedIn. Learning how to monetize something when you don’t even know what it is, is challenging to say the least.

So this time, I went for the basic, business/marketing view of “what is a blog, what is YouTube, What is Facebook” only to find out that they ALL belonged to Facebook! Odd – Brissie and Adelaide so different.

Ah well, good crowd, interested. Probably a bit “out there” in some respects but at least one person seemed thrilled with it all. And that at the end of the day, is the minimum of what I look for – one beaming, shiny, happy face. Let those that have the ears to hear, etc. Heh. Always hard to judge but an obviously inspired person is ‘mission accomplished’. Job satisfaction.

Now I have to get back to “Mobile Mobs” preso for Online Social Networking and Business Collaboration. Hope I get at least one more happy, shiny, face grinning up at me from the audience…

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

6 thoughts on “Adelaide Event: CPA Australia

  1. Laurel
    You are indeed brave to be talking to accountants about social networking. Our accounting practice in Melbourne started an eCommerce Learning Group for our clients last year. It has worked well. Last meeting was on ‘social networking for bisinesses’. we are going to keep with it. Lots to learn.Big potential

  2. It is a tough gig communicating to accountants and alike. They have made a living out of doing things straight up the line, conserving resources instead of spending them… to quote khe-san, their minds are always closed but their….
    well I think we all get it.

  3. I can’t believe Brisbane accountants are dragging the chain! Still, at least they can use the Internet at work, I was talking about social media to a government department the other day and there response was “that’s great Matt, but we’re not allowed to use YouTube or Facebook at work…”

  4. @Matt Granfield – Exactly! It’s so hard for us marketers in big corporations. I work for one that employs 30,000 with 4.9 billion dollars in revenue last year – but we can’t access relevant websites or open necessary files (especially video files etc) or even send 5MB via email. We just have to work quietly from the inside, trying to convince the upper echelons that the advertising world is progressing (without us). It’s frustrating!

  5. Last time CPA Australia, Brisbane I spent a couple of days adapting a monetizing social media for them only to find out that not only did they not blog, but they did not use YouTube or Wikipedia. Nor, strangely enough did they belong to Facebook only one person admitted being a member of Facebook, well below 10% Australian average or LinkedIn. Learning how to monetize something when you don’t even know what it is, is challenging to say the least.
    ——————————-
    Ashleejames

    Social Bookmarking

  6. i am in the united arab emirates
    uae abudhbai,
    i would like enroll for cpa australia
    kindly guide me.
    if i regd in net how can i get study materials
    regrds
    majeed abudhabi

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