1. Great post Laurel,

    Thorough without being overly wordy.

    I’ve seen this done right and wrong over the years. I’ve seen sites ignore or even attack their users.

    When MP3.com was bought by CNET, we all knew CNET would send it to the scrapheap. Michael Robertson sent out an email saying that CNET had made the purchase and negotiated time for all of us to pull down our content. Not quite the exit party, but at least he was thinking of the artists.

    Thanks again for this, it is now part of my toolkit.


  2. This is a good lesson for those who are relying on Social Media Tools, they should be part of your marketing strategy if it is where the crowds are but always remember that this may happen 🙂

  3. It’s sad that not every website out there can keep their dreams alive like Facebook and Twitter, who both make it look so easy. I’ve received a few farewell e-mails from some websites, and generally they are well thought out and professional. I know Flickr certainly updated all its users about Yahoo! coming in to take over. It’s a little bit different situation, since Flickr continued on, but in different hands. It obviously did not affect the popularity of Flickr, so they did a decent job. From the e-mail Radar.net seems to have created a great template for closing down a social media site. I think 7 steps to the administration of a big farewell will cover most of the users’ worries. The contact info will cover any of the rest of the issues.

  4. Cheers for the insight Laurel – particularly so following Ning’s less than impressive closure of its free service platform. I’ve uploaded it to our resource bank. See you on Twitter 🙂


    1. Thanks Louise. I’m thinking of writing a post on how to move from Ning to another platform for those thinking of making the big move. What do you think?

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