1. what would they look like, Dear Vantage? I mean, the six reasons you can become one? A bit like the influencer post above? (longevity, awards, academic studies etc?) Or something else?
      I suspect some people would say “I am on Facebook with my family, I have a Twitter account I muck around on, I have a blog which I update a few times a year, sure I’m a social media expert” 😛

  1. Thanks for the low-down. That was very informative…but I too am left thinking ‘what did happen to Alexa Chung’s leather shorts?’

    This comment was originally posted onGirl With a Satchel

  2. … and Madison has an old Vogue US photo on the cover. Don’t have a go at other mags for using OS shots when you are doing the same thing !

    This comment was originally posted onGirl With a Satchel

  3. When the Editor of Madison talks about the magazine, it sounds like it would tick all the right boxes for me. Sadly, when I pick it up it just lacks a certain sparkle. A lot of features are bought in from overseas (how does that speak to Australian women?) and there’s a real copy-cat feel to it.
    I just don’t get what makes it unique. You can’t just say it speaks to Australian women without saying exactly what it’s doing to that end.
    Sorry to rant.

    This comment was originally posted onGirl With a Satchel

  4. I can see hiring a social media expert to be most beneficial to people who struggle with finding time to actually do it and also those who don’t fully understand the potential it can bring to their business.

    Also, if you are at the stage that you need to hire a SEO expert, then you might as well go the whole nine yards and consult with a social media specialists too.

    Nice post by the way 🙂 it helps those who are contemplating about making the step forward in social media.

  5. Great collection of concepts!

    Fresh set of eyes – yes a discerning, well experienced spare set of eyes that are well grounded in Social Media and good old fashioned marketing & business principles certainly adds value.

    True expertise – In the USA Linkedin Groups say they are tired of the Social Media experts who behave more like ‘Social Media car salesmen’. There are way too many so-called Social Media experts make it really hard for a relatively green market to determine who is not exactly true blue. For some reason good sense (criterion) has been thrown to the wind. They are fooled by scores of Linkedin recommendations, a highly tactical solution with inadequate strategy, by those with little or no online results, no marketing background and a great sales pitch. The truly experienced and well educated in Social Media would never call themselves gurus or experts as they so well how much they don’t know in an ever changing Social Media world. Our industry needs integrity.

    Overcome internal politics – I’ve seen several major time-limited projects of significance derailed by politics. Characterisitcs of weakness? Did not use Social Media expertise early, over consultation, with way many stakeholders, a lack of timeliness, ignoring market segments, seeking feedback from the poorly informed, under estimating the work required to create buzz, with project phases implemented in the wrong order with inadequate specialist input, leaving Social Media perilously late to achieve objectives.

    Education – I believe a good Social Media specialist goes beyond the how and why. They prepare the company for its go-live, minimise risks, faciltates a company’s readiness for Social Media.

    Better results – you are best to choose one who tests and measures away from Social Media consulting and clients. Then you have a real expert who gets proven results elsewhere, not just from a rising sector.

  6. Definitely imagine that that you stated. Your favorite reason appeared to be on the net the easiest thing to take into account of. I say to you, I certainly get irked at the same time as people consider concerns that they plainly don’t know about. You managed to hit the nail upon the highest and defined out the entire thing without having side effect , other folks could take a signal. Will probably be again to get more. Thanks|

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