THE 3 DAY Social Media Advanced COURSE

Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools?

This 3 Day Social Media course is a mix of lecture, group challenges and computer based exercises (bring your own laptop or use ours). Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring.  See Day by Day Schedule below to learn more. This course has been very popular for corporate organisations in Australia and in Singapore and is now being offered as a public class, publicly suitable for small to medium size businesses, consultants and hobbyists wanting indepth social media knowledge. 

Social Media Intensive Course – 2020 – Sydney Training

social media course sydney

Social Media Advanced Course run in Sydney and occasionally other locations in Australia, by Laurel Papworth. Are you looking for an intensive social media course for advanced or professionals?

CURRICULUM: 

Beyond the basics of Facebook and Twitter, this social media course takes you through writing a social media STRATEGY, developing online community CAMPAIGNS, FACEBOOK competitions, key INFLUENCER strategies for Bloggers and Twitterati, setting up social media MONITORING dashboards for blogs, understanding the various ALGORITHMS on Facebook and LinkedIn and so on. Please read on for the course curriculum.

[If you would like the course run inhouse (privately) please contact Laurel’s assistant pa@laurelpapworth.com or call Laurel on 0432684992 and if you prefer the online versions only please go to courses.laurelpapworth.com. See you there!


Dates and Times of the Sydney 2020 Social Media Intensive

On Wednesday 27th May to Friday 29th May 2020 I am teaching a social media intensive in SYDNEY. This course is normally only available privately (to Government, Corporate and Conferences) but a couple of times a year I open it up publicly. Small classes (8 people) and you get the course, lunch, internet, online courses (lifetime access) and workbooks (lifetime updates). For other courses in 2020you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? This 3 Day Social Media course is a mix of lecture, group challenges and computer based exercises (bring your own laptop). Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring.  See Day by Day Schedule below to learn more. This course has been very popular for corporate organisations in Australia and in Singapore and is now being offered as a small class, publicly suitable for small to medium size businesses, consultants and hobbyists wanting indepth social media knowledge.

This is the private 3 Day social media course by Laurel Papworth: this small class fills very quickly.  The next course will be in late 2020. This course has been operating since 2008

DOWNLOAD BROCHURE:

This has some of the information included on this Event sheet but is in PDF format if you need to pass on to a boss or colleague. 3 Day Social Media Intensive Workshop in Sydney.


 

Prerequisites for the Social Media Advanced Course

While the first part of each session is for beginners, this workshop is fastpaced and very indepth. A Facebook personal profile and other social media profiles such as Twitter are assumed. Those who do not yet have any social media profiles online will have them set up by the end of the course, more advanced users will be building deeper engagement and conversations.

Your Social Media Trainer

Laurel Papworth

Laurel was named by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Author of Social Media Revenue, Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government. Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989. Laurel’s blog laurelpapworth.com has been named by AdAge in the Power150 media blogs worldwide and she is in the top 10 bloggers for Australia. More About Laurel.

Social Media 3 Day Intensive Curriculum in Sydney

Writing Social Media Strategy Documents


Nine Steps of a Social Media Strategy. Before you build a social media campaign, you need a strategy. This section takes the student through all nine steps of building a Strategy including: Purpose and Values and determining why and what customers will follow on social media sites, Influencer and Blogger Relationship strategies – how to determine who will help promote your products online and how to encourage Instagram users, and bloggers and Facebook users to connect  with you. Strategy is not a campaign document or a content calendar but a “whole of organisation” approach.


The 7 Steps of Social Media Engagement


Developing social media from an organisational evolutionary perspective. The steps include: developing Social Media Policies and Guidelines for Staff, Building Viral Engagement for promotion in social media sites, Collaborating with Customers in building Social Products and Services.


Social Media Content Calendars


We cover the importance of a content calendar for optimising algorithms and newsfeeds. Also a programming guide should include an influencer diary, an engagement schedule a promotions calendar and other diary/calendars. No more excel spreadsheets and adhoc posting, let’s optimise your content calendars!



Social Media Campaigns


Learn how to build a hub and spoke (website PLUS social) approach to facilitate in-depth, community building online engagement. We work through The Five Steps of a social media campaign from monitoring dashboards and social media automation tools to campaign lifecycle to measurement and analytics. No matter whether your campaign is to promote a product or service, to recruit new staff or to offer online customer service, these 5 steps are critical to effectively engaging in social media.


Social Media Analytics


There are Key Performance Indicators in  social media – The Return on Investment (ROI) and the Cost of Inaction (COI) figures. Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on. We look in depth at tools and analyse statistics and bottom line figures in social media. Write your reports!

Date and Time, Ticket Information

Starts Wednesday 27th May 2020 at 9:30am Level 5/20 Bond Street Sydney. Finishes at 5pm each day. Please choose a single ticket or Double Trouble (you and a colleague/friend). Grab an Earlybird if you are early enough! Bring you laptop and mobile phone – and chargers for the both! Lunch and light refreshment is included on all days. Full Refunds available until 30 days before.

Please Choose A Pricing Option

Contact Laurel Papworth

Please contact my assistant, on pa@laurelpapworth.com for direct debit information, testimonials or other queries.  Interested in other training?  Pinterest, Facebook, Twitter, Tiktok – please choose Tiktok!,- LinkedIn, 2 hour, 1/2 day and full day classes are available. You choose.  More social media courses available.

Organisations, Government, Enterprise: This social media strategy course can be run inhouse or offsite or otherwise tailored to your needs. Please email pa@laurelpapworth.com for dates and pricing or call Laurel on 0432684992 for more information. Please also consider forwarding to a friend who might be interested?

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