If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates.

Ripple Timeline _hashtags

Notice the bubble on its own, top left corner? Not community driven content.

Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. WITH hashtags, outbound connection of content to channels occurs. In other words its’ the equivalent of telling them “it’s here”. Tweet your surfing home movie with #surf #sport or your latest culinary delight photo with #food #foodporn.  If you create your own hashtag, forget to use a hashtag, you wont get the reach (or at least the velocity) you were hoping for. The minute you use a hashtag others are using, you open doors.


Please contribute if you think of any more 🙂

I teach one and three day intensive courses on social media, and this is from the pile of notes I hand out, continually evolving and changing 🙂