16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates.

Ripple Timeline _hashtags
Notice the bubble on its own, top left corner? Not community driven content.

Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. WITH hashtags, outbound connection of content to channels occurs. In other words its’ the equivalent of telling them “it’s here”. Tweet your surfing home movie with #surf #sport or your latest culinary delight photo with #food #foodporn.  If you create your own hashtag, forget to use a hashtag, you wont get the reach (or at least the velocity) you were hoping for. The minute you use a hashtag others are using, you open doors.


Please contribute if you think of any more 🙂

I teach oneOpens in a new tab. and three day intensive coursesOpens in a new tab. on social media, and this is from the pile of notes I hand out, continually evolving and changing 🙂

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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