16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia
16 tips to understanding and using hashtags from communities of interest, to search, to measuring velocity to #socialmedia discoverability. Hashtags are important!
If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates.
Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. WITH hashtags, outbound connection of content to channels occurs. In other words its’ the equivalent of telling them “it’s here”. Tweet your surfing home movie with #surf #sport or your latest culinary delight photo with #food #foodporn. If you create your own hashtag, forget to use a hashtag, you wont get the reach (or at least the velocity) you were hoping for. The minute you use a hashtag others are using, you open doors.
Please contribute if you think of any more 🙂
I teach one and three day intensive courses on social media, and this is from the pile of notes I hand out, continually evolving and changing 🙂
I’ve only just started playing with hashtags and I can already see how useful they are. THey seem much more useful for Twitter than Facebook though, would you agree?
Cheers,
David
Harper Finch
Hi Laure,
Lots of great tips and very alive conversation.
So great to use the new strategy for hashtagging you as a way of thanks!
Great tips about how to use #hashtags however we should not overdo and use only relevant ones, so as not to make our tweets and posts look spammy.
There is certainly a lot to find out about this subject.
I like all the points you have made.