Are you a marketing guru charged with pulling together your social media savvy and deliver an actual social media campaign, with monitoring, engagement and metrics? This one and half day workshop training is for you!
Course Location: Australian Film TV radio School, Sydney (Fox Studios)
Start Date: 2-Jul-2009
Finish Date: 3-Jul-2009
Duration: 2 days, Thursday Seminar 2.00pm – 5.00pm, Friday Workshop 10.00am-5.00pm
Course Fee: $240
Applications Deadline: 19-Jun-2009 APPLY HEREAimed at anyone who wants to promote themselves, their product or creation into communities.
This seminar looks at techniques of engaging with online events, social networks and DIY social media and the workshop will examine case studies of successful producers and creators doing it for themselves.
A workshop looking at how to understand new audiences, build traffic and loyalty that goes way beyond uploading a 9 minute short onto YouTube.
By the end of this workshop participants will have had the opportunity to learn about:
The online ecology of social networks
Techniques to distribute your content as widely as possible to a global audience
Planning and staging a campaign which has maximum impact and reach
Building loyalty and community with an online audience.
NOTE: If you plan to attend the Workshop you must attend the seminar
Just a reminder from an earlier post. And note: second day is hands on, in computer room. I’m teaching the course, so you can always ask a question here in comments
If you have trouble navigating the AFTRS site, please let me know. These courses fill up quickly, and I don’t want you to miss out cos the payment thingie didn’t work or something.
Popularity: 3% [?]




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Hi Laurel,
Been following you for a while on Twitter and keep meaning to ring you regarding consultancy for my business Inspired Adventures.
Have booked onto this course, looking forward to it.
Cheers,
Jamie
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Yay! I just tweeted that you commented on my blog about following on Twitter and now coming to course… * confuzzled* you know what I mean
Looking forward to seeing you there.
Hi Laurel,
We are considering travelling down from Qld for this but, have a clash with a large project deadline. Do you think you will be rerunning the training at another time, or in Qld in the future?
Many thanks,
Natasha
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Too late to Apply?? I only just had this cross my tweets
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Wes, both hands on courses filled weeks ago
But send me an email – laurel@laurelpapworth.com – and I’ll tell you when the next one is. Probably August or September.
… or read my blog. hahaha
Oops! I could have subscribed to followup comments, and now I have
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Hi,
I attended the seminar on Thurs and you mentioned a tool that enabled video uploads to lots of sites at once. Youtube mogul?
where can I find it?
Robbie
ps. great talk, you’ve inspired me to start a blog
Tube Mogul http://tubemogul.com/
Uh oh world, watch out, Robbie’s blog is about to launch.
Hi Laurel,
Just wondering if you plan to give this course in Melbourne? I’d be interested in attending.
Thanks,
Sarah
.-= Sarah Stokely´s last blog ..Upcoming talk on social media and the 1 Million Women campaign =-.
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For those of you interested, my hands-on, computer-based class creating social media marketing campaigns will be in Melbourne 7th August. http://laurelpapworth.com/melb-syd-social-media-marketing-workshop/
Thanks for the update Laurel, I will try to make it along to the Melbourne class.
.-= Sarah Stokely´s last blog ..Upcoming talk on social media and the 1 Million Women campaign =-.
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The link to register is not working, how can i register another way?
this course was for last year. The current (non AFTRS) ones are here http://laurelpapworth.com/courses/social-media-marketing-campaign-course/
I’m not sure if/when AFTRS will run them again.
Cheerio
Laurel