Laurel Papworth

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Training: Social Media Marketing Campaign course

 Event, Online Communities, social media, Social Media Australia, social networks, Training  Add comments
Jun 042009
 

Are you a marketing guru charged with pulling together your social media savvy and deliver an actual social media campaign, with monitoring, engagement and metrics?  This one and half day workshop training is for you!

Course Location: Australian Film TV radio School, Sydney (Fox Studios)aftrslogo
Start Date: 2-Jul-2009
Finish Date: 3-Jul-2009
Duration: 2 days, Thursday Seminar 2.00pm – 5.00pm, Friday Workshop 10.00am-5.00pm
Course Fee: $240
Applications Deadline: 19-Jun-2009 APPLY HERE

Aimed at anyone who wants to promote themselves, their product or creation into communities.

This seminar looks at techniques of engaging with online events, social networks and DIY social media and the workshop will examine case studies of successful producers and creators doing it for themselves.

A workshop looking at how to understand new audiences, build traffic and loyalty that goes way beyond uploading a 9 minute short onto YouTube.

By the end of this workshop participants will have had the opportunity to learn about:

The online ecology of social networks
Techniques to distribute your content as widely as possible to a global audience
Planning and staging a campaign which has maximum impact and reach
Building loyalty and community with an online audience.
NOTE: If you plan to attend the Workshop you must attend the seminar

Just a reminder from an earlier post. And note: second day is hands on, in computer room. I’m teaching the course, so you can always ask a question here in comments :)

If you have trouble navigating the AFTRS site, please let me know. These courses fill up quickly, and I don’t want  you to miss out cos the payment thingie didn’t work or something.

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 Posted by Laurel Papworth at 2:29 pm  Tagged with: actual social media, AFTRS, Australian Film Television and Radio School, campaign, Course, Event, online audience, online ecology, online events, seminar, social media, Social Media Australia, social media marketing, social networks, Sydney, Training, USD, workshop, youtube

  25 Responses to “Training: Social Media Marketing Campaign course”

  1. scloward says:
    June 4, 2009 at 11:56 am

    Training: Social Media Marketing Campaign course | Laurel Papworth … http://bit.ly/P3pxv

    Reply
  2. Dale Hoppas says:
    June 4, 2009 at 12:11 pm

    Training: Social Media Marketing Campaign course | Laurel Papworth … http://tinyurl.com/pwszar

    Reply
  3. Tradewind Shopper says:
    June 4, 2009 at 12:22 pm

    Training: Social Media Marketing Campaign course | Laurel Papworth …: social media marketing campaign course i.. http://bit.ly/jVw5C

    Reply
  4. Richard Hyman says:
    June 4, 2009 at 1:02 pm

    Training: Social Media Marketing Campaign course | Laurel Papworth …: social media marketing campaign course i.. http://bit.ly/1a9m1E

    Reply
  5. Twt Add says:
    June 4, 2009 at 1:21 pm

    Training: Social Media Marketing Campaign course | Laurel Papworth … http://bit.ly/nBqgk

    Reply
  6. dollar People Search says:
    June 4, 2009 at 1:49 pm

    Training: Social Media Marketing Campaign course | Laurel Papworth … http://bit.ly/5NkHT

    Reply
  7. Michael Hipp says:
    June 4, 2009 at 2:26 pm

    Training: Social Media Marketing Campaign course | Laurel Papworth … http://bit.ly/xG66Y

    Reply
  8. Jamie says:
    June 4, 2009 at 2:49 pm

    Hi Laurel,

    Been following you for a while on Twitter and keep meaning to ring you regarding consultancy for my business Inspired Adventures.

    Have booked onto this course, looking forward to it.

    Cheers,
    Jamie

    Reply
    • Laurel Papworth says:
      June 4, 2009 at 2:54 pm

      Yay! I just tweeted that you commented on my blog about following on Twitter and now coming to course… * confuzzled* you know what I mean :P Looking forward to seeing you there.

      Reply
  9. Andrew Gay says:
    June 4, 2009 at 3:05 pm

    Training: Social Media Marketing Campaign course | Laurel Papworth … http://bit.ly/kRbiw

    Reply
  10. Jim Teeter says:
    June 4, 2009 at 3:50 pm

    #twitter Training: Social Media Marketing Campaign course | Laurel Papworth … http://bit.ly/18EQus

    Reply
  11. Horace White says:
    June 4, 2009 at 5:25 pm

    Training: Social Media Marketing Campaign course | Laurel Papworth … http://bit.ly/kge1L

    Reply
  12. Training: Social Media Marketing Campaign course | Laurel Papworth … « Unemployment Killer’s Daily Blog says:
    June 4, 2009 at 6:17 pm

    [...] Read more: Training: Social Media Marketing Campaign course | Laurel Papworth … [...]

  13. Natasha says:
    June 18, 2009 at 10:30 am

    Hi Laurel,

    We are considering travelling down from Qld for this but, have a clash with a large project deadline. Do you think you will be rerunning the training at another time, or in Qld in the future?

    Many thanks,

    Natasha

    Reply
  14. Wes Davis says:
    June 26, 2009 at 11:39 am

    Too late to Apply?? I only just had this cross my tweets :)

    Reply
    • Laurel Papworth says:
      July 4, 2009 at 1:03 am

      Wes, both hands on courses filled weeks ago :(
      But send me an email – laurel@laurelpapworth.com – and I’ll tell you when the next one is. Probably August or September.

      … or read my blog. hahaha :P

      Reply
  15. Wes Davis says:
    June 26, 2009 at 11:40 am

    Oops! I could have subscribed to followup comments, and now I have :)

    Reply
  16. Robbie says:
    July 3, 2009 at 10:39 pm

    Hi,
    I attended the seminar on Thurs and you mentioned a tool that enabled video uploads to lots of sites at once. Youtube mogul?

    where can I find it?

    Robbie
    ps. great talk, you’ve inspired me to start a blog :)

    Reply
    • Laurel Papworth says:
      July 4, 2009 at 1:01 am

      Tube Mogul http://tubemogul.com/
      Uh oh world, watch out, Robbie’s blog is about to launch. :P

      Reply
  17. Sarah Stokely says:
    July 19, 2009 at 10:37 pm

    Hi Laurel,
    Just wondering if you plan to give this course in Melbourne? I’d be interested in attending. :)

    Thanks,
    Sarah
    .-= Sarah Stokely´s last blog ..Upcoming talk on social media and the 1 Million Women campaign =-.

    Reply
  18. Laurel Papworth says:
    July 27, 2009 at 10:44 am

    For those of you interested, my hands-on, computer-based class creating social media marketing campaigns will be in Melbourne 7th August. http://laurelpapworth.com/melb-syd-social-media-marketing-workshop/

    Reply
  19. Sarah Stokely says:
    July 27, 2009 at 10:54 am

    Thanks for the update Laurel, I will try to make it along to the Melbourne class. :)
    .-= Sarah Stokely´s last blog ..Upcoming talk on social media and the 1 Million Women campaign =-.

    Reply
  20. Alicia watson says:
    March 8, 2010 at 7:21 pm

    The link to register is not working, how can i register another way?

    Reply
    • Laurel Papworth says:
      March 8, 2010 at 7:29 pm

      this course was for last year. The current (non AFTRS) ones are here http://laurelpapworth.com/courses/social-media-marketing-campaign-course/

      I’m not sure if/when AFTRS will run them again.
      Cheerio
      Laurel

      Reply
  21. damien sayer says:
    July 31, 2010 at 3:16 am

    hello,
    by reading your Training: Social Media Marketing Campaign course content , i have understood about target and accheivement of this course. but i have confused about how much will be success in my practical job. or it will be lost of money.

    Reply

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Silkcharm is…

June 2011 4 Laurel has been creating and managing virtual communities for 20 years, teaching social media for the last 5 years and was named Industry Head, Social Media by Marketing Magazine (Australia) in 2010. Forbes Magazine named her in the 50 Most Powerful Social Media Influencers in 2012 and she is also listed in the 100 Most Powerful Women on Twitter, as well as Number #12 AdAge Marketing and Media blog (Australia). More on the About page if interested.

Contact Laurel

email: laurel [at] laurelpapworth.com
mobile: 0432684992 +61432684992
twitter: @SilkCharm

If urgent, try my PA:
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