For Public Relations who are concerned about Crisis Communication in Social Networks and are responsible for Social Media Training across the organisation. (40 Social Media Staff Guidelines here) Facebook banned in the workplace? LinkedIn blocked because it’s an excellent jobsearch tool? Busy finding proxies to access Twitter? Using the company’s mobile phone to watch YouTube videos? You need my Uber Special, Six Shot, Magic Elixir Solution. Yep Truly. Here’s what I suggest. ONE: BUSINESS ARGUMENTS for why SOCIAL NETWORKS aren’t CUSTOMER COMMUNITIES Approach the directors or IT dictators and ask why social media is blocked. Get all the reasons. They Continue Reading…
Posted by Laurel Papworth at 10:40 pm Tagged with: ban, cellular telephone, company, company social media pages, Copywrite, enterprise, excellent jobsearch tool, Facebook, firewall, PR, PR consultant, social media, social media guidelines, social media internal audit, social media policy, spy, TEAM BUILDING, Twitter, work, youtube
Mar 282009
I’m always interested in Film and TV – and we had an interesting discussion the other night on the social network, Twitter about EPG (Electronic Program Guide). The sheer – and there’s no other word for it but ‘hatred‘ – people have for EPG abuses by TV stations was obvious. It seems that ALL the stations abuse and disrespect their viewers by running up to 20 mins early or late for their shows. But have a look at this satirical video of Freeview: Freeview TV had YouTube pull the video which causes a furore – exclusive by Patrick Avenell of Continue Reading…
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Posted by Laurel Papworth at 12:06 pm Tagged with: anti advertising, anti brand, anti community, anti marketing, anti public relations, anti-brand antiloyalty device, anti-branding, anti-PR, Cafe Press, CEO, ComedyFestival.com., comedyfestival.com.au, crisis communications, Current.com., Dan Ilic, epg, Ford, freeview, Freeview Fiasco, J, Marc Fennell, massage, media junkies, media mashups, mobile, mutha fkin question time, Patrick Avenell, place shift using internet, public social media sites, Queensland, retail groups, Robin Parkes, Ronnie Johns, satire, social media, Social Media Australia, social network, social networks, Triple J, Twitter, United Kingdom, William Cooper, youtube
Mar 182009
I’ve got a good idea. Let’s ban kids from using social networks. Like YouTube in schools. We won’t educate them, we’ll just y’know, stop it. Oh we already ban YouTube? And we have the parents sign that their kids won’t go near social sites? Good. Worked for those sexually adventurous teens in the 50′s didn’t it? I mean, we banned sex education and that stopped everything. Well, didn’t it? From Yahoo!Answers How do you hack Net Nanny? I have a friend who has a project due tomorrow for school. His parents are out of town, and his work involves looking Continue Reading…
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Posted by Laurel Papworth at 11:02 am Tagged with: al upton, banned, Education, Online Communities, Safety, sex education, social networks, students, yahoo answers, youtube
When I wrote about Generations of Fear: Each generation is motivated by a hope and a fear. The hope is that we ‘leave the world a better place than when we entered it’ or ‘want a better life for my children’. Fears tend to change with each generation . From where I sit, Boomers feared lack of security – keep your job, don’t move house, look after the family. A few wars and the threat of nuclear destruction will do that to even die-hard risk takers. Stick at the same job/company so that your children have a better start in Continue Reading…
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Posted by Laurel Papworth at 10:38 am Tagged with: Competition, gen y, generation y, u@30, video, youth, youtube
Feb 232009
Tonight is the Academy Awards night. Which is odd, because it’s usually around my birthday – March 24th. Do you know how annoying it is to invite people over for a birthday party and they keep wanting to turn the music off and turn the telly on? I’m emotionally scarred for life. Anyway, this is a post I’ve been wanting to write for a while. There are a small group of cinema chains in Australia: Academy Hoyts Greater Union, also Birch Carroll and Coyle Village In the 1980s Australia had 712 screens. This increased massively during the 90s. But nowadays Continue Reading…
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Posted by Laurel Papworth at 12:11 am Tagged with: 2009, 3D, academy awards, Aliens, CEO, cinema, community site, Desperate Housewives, dreamworks, entertainment, film, games, Gary Hayes, jeffrey katzenberg, Lesley White, live social network, Monsters, monsters vs aliens, personalized applications, the Academy Awards, theatre, Twitter, wii, youtube
Feb 192009
I think that one of the issues that David Galbally, QC and other lawyers of his ilk is that because they don’t understand social media, they don’t understand where it’s going. So calls to turn Facebook off in Victoria or to insist Facebook removes photots and videos and material relating to alleged suspects is niave at best. Irrespective what the courts say. Everyone had an opinion on what I should’ve said during the 7 minute piece in which I got about 3 minutes Including: people can bypass with proxies, they will use other services and so on. But it Continue Reading…
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Posted by Laurel Papworth at 8:26 am Tagged with: Amsterdam, david galbally, Facebook, Google, important law sites, laurel papworth, Law, lawyer, social media, Social Media Australia, social media expert, social network, Social Network Strategist, social networking events, Twitter, youtube
Feb 182009
I was asked to help with promoting a new social network mobile phone from 3 called the INQ so I came up with these “social butterflies”. You know, profile and identity personalities or “demographics” for social networks. You guys are gonna kill me *falls off chair a laughing* NOT to be taken too seriously. Camoufly…changes colour depending on the environment In social networks, the Camoufly keeps their profile separate for each network. Reading the social situation and behaving appropriately is their greatest gift, a place and time for everything. Facebook is strictly for friends and family – forget them adding Continue Reading…
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Posted by Laurel Papworth at 12:00 pm Tagged with: 3 mobile, busy event planner, content creator, Facebook, Identity, Imagifly, INQ phone, leader, mobile social network, online 3D representation aka avatar, online community, Porter, Porter Novelli, profile, social butterfly, social media, Social Media Australia, social network, social networking needs, social networks, virtual car, youtube
Feb 172009
EDIT: Added The Channel 7 Sunrise Video: Thanks Ben Novakovic for uploading to YouTube (@bmn) Note the 5 min mark – did he really say shut down internet services in Victoria when a court case is on? Just Facebook or all internet social sites? All court cases or just some? Or did I misunderstand – it really threw me at the time. I’m guesting on the Sunrise program on Channel 7 Australia tomorrow morning. Apparently with Mike Munroe and Mel someone? Not Kochie Anyway the show is about vigilantism (think: naming and shaming the alleged arsonist of the Victorian bushfires) Continue Reading…
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Posted by Laurel Papworth at 11:15 pm Tagged with: arsonist, Ben Novakovic, cellular telephone, channel 7, communication tools, death, Facebook, home-based advertising, Internet hoax, internet services, internet social sites, interview, Josh Evans, lawyer, Lori Drew, Megan Meier, Mike Munroe, MySpace, Online Communities, online community, satellite images, Social Media Australia, social network, social-networking sites, sunrise, Twitter, Victoria, vigilante, youtube
Feb 142009
Imogen Heap donates creative commons song to Twestival (Twitter Festival) – for @johnlacey… Imogen Heap – The Song That Never Was A short time ago, Imogen Heap took a few days out from making her new album to write a track that was supposed to feature at the end of TV programme. She wrote the song and recorded all the vocals, leaving the music for the composer who was writing the rest of the score so she could get on with her much anticipated new album. For one reason or another the song wasn’t used and so the track never Continue Reading…
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Posted by Laurel Papworth at 8:10 pm Tagged with: composer, copyright, imogen heap, Imogen Heap Imogen Heap, MP3, player, social media, Social Media Australia, Twitter, youtube
This video has nearly 8,000 comments. A lot of companies, governments, brands, famous people think that creating some content (in isolation) shoving it up on a social media channel and never looking at it again (unless there is a negative comment, cos y’know, we have to protect our ‘image’) is engagement. Well, for me it’s not. Look at the last part of the this video where she responds to some comments left on her channel. Can anyone name a corporate video on YouTube that does responds actively to comments? I think one of the American politicians did – last year? Continue Reading…
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Posted by Laurel Papworth at 12:57 pm Tagged with: ABC, asher moses, digital media studies, natalie tran, Online Communities, producer, public relations, retail, social media, Social Media Australia, social media engagement, sydney morning herald, video, youtube
Just kinda bookmarking this one – at war with your customer and forcing your customer to go to war with you, en masse. Warner Music Group are forcing Google’s YouTube to pull videos that have any recognisable Warner music in it. Background, homage, mashups, clips, concerts, cover’s, singing the shower, you name it, gone. I know that the musicians are mostly also pissed with this too. Gary had a machinima pulled – one where he got the musicians permission – and had to push YouTube to put it back up. They did – after the musician also stepped in. This Continue Reading…
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Posted by Laurel Papworth at 4:33 pm Tagged with: anti advertising, anti brand, anti community, anti marketing, anti public relations, anti-branding, anti-PR, at war, copyright, customer, Europe, Google, Marketing, MTV, musician, social media, songwriter, This musician, United Kingdom, Warner Art Group, warner music group, writer, youtube
Bandwagon – AIMIA’s (Australian Interactive Media Association) term for social media, not mine, never refuted or retracted. Ah well. The Awards page. Social Media people – remember, this is limited to a hundred or so members, most of whom are agencies so don’t take it too seriously. Most social media – good stuff – is coming up naturally, and won’t be thought of as mainstream award winning stuff. Always think when looking at a campaign, “what can the audience do with the social media campaign assets?” If all they can do is pass it on as a viral video, it’s Continue Reading…
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Posted by Laurel Papworth at 5:13 pm Tagged with: ABC, AIMIA, Artist, Australian Interactive Media Association, awards, community management, DaVinci Code, electronics, Facebook, Google, interactive reality online series, interactive/viral media vs social media, Jennifer Wilson, online and offline activities, online art community, peer to peer, Rebekah and co, Social, social media, Social Media (Bandwagon) Awards, Social Media Australia, social media campaigns, social network, sony, Steve Irwin, telstra, the social, Twitter, United Kingdom, viral marketing, web game, youtube
From Scobleizer TV Lots of interesting content in here. I’m particularly taken with their – admittedly a bit fluffy – overview of social currency and the value of a large following vs reach vs velocity to PR and influence measurers. But the part I keep thinking about, is the first bit. The discussion on why companies will be looking at social media in an economic downturn. I think that once companies realise that they can gain 5x brand recall, drop 1/4 customer/technical support costs, and so on and so forth, the economy will force them to take some baby steps Continue Reading…
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Posted by Laurel Papworth at 1:25 pm Tagged with: campaigns, CEO, economy, JetStar, Marketing, peer to peer, public relations, scobleizer, social media, social networks, United States, USD, vodafone, youtube
Jan 172009
Ashton Kutcher and social media marketing campaign for 24 hours at Sundance involving twitter, qik, delicious, blogs, and twitpics.
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Posted by Laurel Papworth at 4:19 pm Tagged with: 24 hours at sundance, 24hoursatsundance, ashton kutcher, campaign, film, Kevin Rose, Media, social media, social media ad, social network, social networks, Sundance, Twitter, youtube
Dec 162008
What’s more fun than creating a video in isolation and uploading it to the social network for comments? Well, how about creating the video live, inviting the social network to participate. Basically a webcam broadcasting out in real time. Stickam is one such site: From the Stickam page: Welcome to Stickam, where you can … Enjoy live interactive entertainment. Host your own live show. Talk with family and friends. Meet people who share your interests There’s a few of these Citizen Broadcaster sites now. Mogulus, UStream, I wrote more on it in Video 3.0: Social Video. Oh and let’s not Continue Reading…
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Posted by Laurel Papworth at 10:12 am Tagged with: cellular telephone, citizen broadcaster, mobile, reality tv, social media, social network, social networks, video, youtube
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