CORRECT DATES I’m heading to Singapore this weekend, for a week. I’ll be teaching THREE seperate public courses, so if you are in Singapore – or can talk the boss into an overseas trip, heh – this is what we’ll be doing: Wednesday 29th October 2008: Education and Teachers and Online CommunitiesUnderstanding Web 2.0 and Web 3.0 for Teacher – what are the students doing online with creativity and knowledge? dangers and opportunities, resources for teachers and good sites, blogs, wikis (still taking suggestions, blog readers!) and the way forward including a teacher online community for teacher to teacher (p2p)support. Continue Reading…
Oct 202008
Posted by Laurel Papworth at 2:16 pm Tagged with: 65-6512-1487, 65-96723522, Cisco Systems, customer social networks, Facebook, media offerings, Ministry of Education OF COURSE, Online Communities, Online Communities Understanding Web, online community, Orchard Road, p2p, Singapore, social media, social media assets, social media audits, social networks, social web, teacher, Technology, Twitter, web 2.0
Oct 192008
I’m beginning to get nervous around Top Lists.First Question: What if I’m not on it? Well, internationally, I’ve made it onto the Power150 Media and Marketing blog list at AdAge (Advertising Age).#123 Laurel Papworth Social Network Marketing. Globally!… which is quite stressful because every time Technorati stuffs up, I drop 100 points. Talking of Technorati #27,646 blogger (any subject) in the world. Not bad for this blog!… they lost my blog. Recovered it, now lost my fans. So I’ve dropped Authority to 170, yet am in the top 30k of bloggers in the world. Considering there are a hundred million Continue Reading…
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Posted by Laurel Papworth at 8:44 pm Tagged with: advertising age, Google, laurel papworth, Nick Holmes, Social Media Australia, web 2.0
Oct 132008
*pats on head* so cute, with their little anxious yet eager faces. Will anyone talk to them? Will they make new friends? Will they make an ass of themselves? Anyway some tips – you might want to do these step by step. I wrote them that way: What is Twitter: Twitter is a place for testimonials (status updates about themselves “I am shopping”). No response required. What is Twitter: Twitter is a place for distribution of information (links to others “here’s a cool blog post http://tinyurl.com”) – also automated bots e.g. @ABCNews What is Twitter: Twitter is the place for Continue Reading…
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Posted by Laurel Papworth at 1:48 pm Tagged with: Facebook, iphone, mobile, Online Communities, real time, resources applications, sms, social media, Social Media Australia, social networks, telecommunications, Twitter, United States, web 2.0
I can’t wait for YouTube to crash (DotCom 2.0 Crash – UGC Tears before bedtime) – better sooner than later, we’ll lose some videos but it’ll make us wake up ethics and need to secure our user generated content on sharing sites. I also figure we’ll move away from centralised hosting services with locked down content like YouTube to decentralised peer-to-peer (flexible) networks and open content such as group-editable livecasting on Mogulus or something. But make no mistake: this is crunch time. And it’s gonna hurt – the list includes: Twitter Although well-used by many and even relied upon by Continue Reading…
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Posted by Laurel Papworth at 3:07 am Tagged with: bank advertising, centralised hosting services, clever travel start-ups, coolest online communication, crash, Facebook, Microsoft, minor advertising strategy, Online Communities, peer to peer, Real Estate, real estate site, real-estate research site, Sequoia's Capital, social media, social networks, Technology, travel information, Twitter, user generated content, venture capital, web 2.0, youtube
Oct 082008
THIS FRIDAY! There are two places left on Friday’s Web 2.0 – Facebook, blogs and marketing course that I teach at the University of Sydney, Centre for Continuing Education (Professional Development) Probably:Social Media Audit – finding and listening to what’s going on. How not to be overwhelmedEngaging with bloggers. Blogging, using social media for PR and marketing. One to many channel etc.What is Facebook to marketers – few to few, gated community.Ripple distribution of content and discussions.Monitoring your campaign.Oh and probably some statistics, setting metrics and analytics. Good news is, you get a Uni Sydney Certificate for the day’s course. Continue Reading…
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Posted by Laurel Papworth at 3:25 am Tagged with: centre for continuing education, conferences, creative collaboration open source tools, events, Facebook, Online Communities, seminars, social media, Social Media Australia, social networks, Sydney, Sydney Certificate, university of sydney, web 2.0
Oct 072008
I’m a bad bad blogger – it’s been nearly a week since my last confession. Errr, blog post. A picture of Citizen Journalism: Photo on Flickr by Yea I Knit – under creative commons (by, no $, =) Note: 2,062 Diggs brought in 85,000 views. Confirming that a very small percentage bother to vote, though many, many click through. Tags: Citizen Journalism, social media, social networks, web 2.0, Online Communities, heritage media
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Posted by Laurel Papworth at 2:45 pm Tagged with: heritage media, Online Communities, social media, social networks, web 2.0
Sep 272008
Presentation at PANPA (part) and WebDirections 2008 (full). This article is about the various social media monetization strategies and the powerpoint presentation (embedded) shows some case studies and examples, including social network size, the revenue streams, valuations and profits. Click for full size of Revenues for Social Networks diagram. REVENUE SOURCE: The X Axis (the horizontal one) is whether the money comes to you (you are the social network host or provider) from the members in the community or from external clients such as advertisers or sponsorship from companies. REVENUE FLOW: The Y Axis (vertical one) asks if the money Continue Reading…
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Posted by Laurel Papworth at 11:56 am Tagged with: 2D networks, 2D social networks, advertising affiliates, advertising revenue, Amazon, America, America's Army, API, banking, brand, business to business, consumer economy, corporate services, downloaded software, ebay, economy, event management, Facebook, Featured, Google, Linden Labs, Monetization, Money, non media, Online Communities, online press, online video ad, peer to peer, peer2peer, pixel products, real estate sales, real life products, real world products, ROI, sms, social media, Social Media Australia, social media monetization strategies, social media money, social network, social networks, to other members user generated products, Trial Affiliates, USD, user customisable products, user generated content, Virtual real estate, virtual world online community business models, wannabe networks, web 2.0, youtube
Sep 262008
Customer Service – not Marketing, not P.R., not anyone else – should be handling the online community relationship with your customers. Or, if you have a technical product/service, it’s technical support, or helpdesk. Surely that’s obvious? Yes? No?I laid out different community manager roles in this post, and have talked about customer service running social networks before, but it bears explaining in more detail. Marketing are trained to observe the customer. Not the individuals but the demographic. When was the last time a marketing person got back to a focus group member and told them how they were going to Continue Reading…
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Posted by Laurel Papworth at 6:08 pm Tagged with: community member, Customer Service Representative, Facebook, focus group member, media calls, media training, Online Communities, online community, online community courses, Online Community Managers, online community relationship, peer to peer, social media, Social Media Australia, social media marketing types, social media monitoring report, social network, social network management, social networks, web 2.0
Aug 302008
I was reading Pigs Don’t Fly and found this: Using banner ads is not social media marketing. They are simply a traditional, interruption media attempting to use a old practise that doesn’t work in this new space on the Interwebs. What was that all about, I wondered? Well it seems that SwitchedOnMedia is promoting the use of Facebook Social Ads as a Social Media strategy (SwitchedOnMedia blog is hidden away). Why use Facebook Advertising? The breakthough market of Facebook is a flexible advertising channel. We can mine a rich database of potential customers for you, attract participants for market research Continue Reading…
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Posted by Laurel Papworth at 6:23 am Tagged with: Facebook, Online Communities, social media, Social Media Australia, social networks, social web, web 2.0
Aug 292008
Update: For latest courses, please see Australia Social Media Courses – Sydney, Melbourne and Brisbane . Another one of my infamous Facebook Blogs and Marketing (Web 2.0) courses at the University of Sydney Professional Development centre (public courses) is coming up on Friday 10th October: Web 2.0 – Facebook, blogs and marketingCourse description: You probably already know a little of YouTube, Facebook, Flickr and del.icio.us. In this one-day course you’ll get a real taste of the marketing power of the new Web 2.0 services: blogs and wikis, user-generated content, citizen journalism and social software. We’ll look at case studies of Continue Reading…
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Posted by Laurel Papworth at 9:50 am Tagged with: conferences, events, Facebook, Online Communities, seminars, social media, Social Media Australia, social networks, social software, University of Sydney Professional Development, web 2.0, youtube
… by any other name. Well in this case, they are using the traditional Communication Manager title: Web 2.0-focussed comms role with Australian financial services blue-chip Position Title: Communication Manager Location: Circular Quay Hours: Most likely 3 days/week Do you have a blog? Are you a podcaster or YouTuber? A Twitterer? Is your social network growing online? Do you think technologies like Facebook and Twitter could drive business value? Would you be comfortable sharing your online identity with us before meeting you? Join a close-knit team of innovative communicators working to bring collaborative, social tools and channels into an iconic, Continue Reading…
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Posted by Laurel Papworth at 7:39 pm Tagged with: career, Circular Quay, Facebook, Internal Communications Manager, online collaboration, online identity, Social Media Australia, social network, social tools, Team player, Twitter, web 2.0
Jul 242008
Social Network Telecommunications view presentation (tags: open-mesh fon telecommunications to) Whew, I just got home from presenting on Social Network Telecommunications – the Consumer as ISP at Broadband Australia 2008 conference. Anyway, I thought I’d take you through the slides (above), which develop further my other open mesh blog posts. The First Bit (up to slide 6) Click or got to Flickr for full view of diagram I wanted to show that currently social media is still very 2.0. Locked down content. The user generated video or podcast or photo or mix of all goes in the content box. It’s Continue Reading…
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Posted by Laurel Papworth at 10:43 pm Tagged with: ad-hoc network, Adelaide Uni, analog, British Telecom, broadband, consumer economy, economy, free/cheap wireless solution, ISP, John Lindsay, Kentucky, mesh network routers, mesh networking, mobile, Monetization, New Zealand, normal router, open source router, peer to peer, peer2peer, social media, Social Media Australia, Social Network Telecommunications, social networks, telecommunications, telstra, United Kingdom, user generated content, video, vodafone, web 2.0, Western Australia, wireless devices, youtube
Jul 102008
For the last year or so I’ve been speaking – at conferences, in courses, wherever – about the dangers of going to war with your customer. And how the next wave is going to be companies concentrating all their energies on damage control. No more questions of ‘should we be involved in social media’ but ‘what the hell?!! quick, start a blog or something!”. *rolls eyes*. Here’s a typical community:Shall we start one up in Australia? Which Australian brands would head the list – don’t say Telstra, boring – pick another one. Here’s the about us page: Are you PISSED? Continue Reading…
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Posted by Laurel Papworth at 4:25 pm Tagged with: America, anti advertising, anti brand, anti community, anti marketing, anti-branding, banker, complaint on our site, gratest banking experience, Online Communities, retail bank, social media, Social Media Australia, social networks, web 2.0
Jul 072008
hahahahaha – give a major supermarket chain a broadcast marketing channel and they make it impossible to get information from it. Well, enough access (for instance, to a blog), to convert from being ‘interested’ to ‘committed’. Woolworths everyday rewards has a blog – but you can’t even have read only until you sign your life away. You have to join before you can read the blog. That’s right – you have to sign up before you can get P.R. and marketing information. Barrier to entry – anyone wanna explain to me why the general public would bother to sign up Continue Reading…
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Posted by Laurel Papworth at 4:33 am Tagged with: Online Communities, Social Media Australia, web 2.0, Woolworths
Jul 072008
Funny job title: Town Sheriff Needed – For Growing Populace in Internet Land Auckland – Inner | Potentia | $60,000 – $70,000 Pretty much the coolest place to work in NZ! If you are an avid gamer, a web fanatic and have outstanding communication, you will want to know more. The actual job is: Support Lead This exceptionally talented development and art team has made waves on an International level with a product that is helping to shape the growth of online communities and virtual realities. Boasting only the best in the industry, plans are afoot to open an office Continue Reading…
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Posted by Laurel Papworth at 4:14 am Tagged with: career, Coordinator, Flex, live Internet application, New Zealand, Online Communities, social networks, web 2.0, web fanatic
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