Posts tagged as:

video

Social Media Guidelines: CEO on Facebook Twitter sued

by Laurel Papworth on September 24, 2009 · 8 comments

Pizza Kitchen are sued for trashing a marketing company while on Facebook and Twitter. Social media staff guidelines FTW!

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Is social media a fad?

by Laurel Papworth on August 20, 2009 · 9 comments

Video showing the latest statistics of social media usage.

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Gen Y = Creativity

by Laurel Papworth on March 14, 2009 · 7 comments

When I wrote about Generations of Fear:
Each generation is motivated by a hope and a fear. The hope is that we ‘leave the world a better place than when we entered it’ or ‘want a better life for my children’. Fears tend to change with each generation . From where I sit,

Boomers feared lack of [...]

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Australia: Newsagency and Mainstream Magazines

by Laurel Papworth on March 11, 2009 · 27 comments

WINNER OF MASTERCLASS TICKET CAPTION WILL GO HERE!!!!
Mumbles doesn’t believe that Yours Truly would be caught dead in a newsagency. Well, here’s your proof – loitering with intent to pick up a marketing heritage mag.  As he now owes me a free pass to his Social Media Extravaganza Advanced Uber MasterClass,
And in the meantime, I’m [...]

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Australia: Social Media Engagement on YouTube

by Laurel Papworth on February 6, 2009 · 9 comments

This video has nearly 8,000 comments.
A lot of companies, governments, brands, famous people think that creating some content (in isolation) shoving it up on a social media channel and never looking at it again (unless there is a negative comment, cos y’know, we have to protect our ‘image’) is engagement. Well, for me it’s [...]

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