Pizza Kitchen are sued for trashing a marketing company while on Facebook and Twitter. Social media staff guidelines FTW!
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The Business of Social Media, Online Communities & Social Networks
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by Laurel Papworth on September 24, 2009 · 8 comments
Pizza Kitchen are sued for trashing a marketing company while on Facebook and Twitter. Social media staff guidelines FTW!
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by Laurel Papworth on August 20, 2009 · 9 comments
Video showing the latest statistics of social media usage.
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by Laurel Papworth on March 14, 2009 · 7 comments
When I wrote about Generations of Fear:
Each generation is motivated by a hope and a fear. The hope is that we ‘leave the world a better place than when we entered it’ or ‘want a better life for my children’. Fears tend to change with each generation . From where I sit,
Boomers feared lack of [...]
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by Laurel Papworth on March 11, 2009 · 27 comments
WINNER OF MASTERCLASS TICKET CAPTION WILL GO HERE!!!!
Mumbles doesn’t believe that Yours Truly would be caught dead in a newsagency. Well, here’s your proof – loitering with intent to pick up a marketing heritage mag. As he now owes me a free pass to his Social Media Extravaganza Advanced Uber MasterClass,
And in the meantime, I’m [...]
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by Laurel Papworth on February 6, 2009 · 9 comments
This video has nearly 8,000 comments.
A lot of companies, governments, brands, famous people think that creating some content (in isolation) shoving it up on a social media channel and never looking at it again (unless there is a negative comment, cos y’know, we have to protect our ‘image’) is engagement. Well, for me it’s [...]
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Laurel has been creating and managing virtual communities for 20 years, teaching social media for the last 5 years and was named Industry Head, Social Media by Marketing Magazine (Australia) in 2010. Number #4 Women blogger in Australia. More on the About page if interested.ABC Amazon asia Australia BBC broadband cellular telephone CEO director ebay editor Facebook food Gary Hayes Google Head journalist laurel papworth Melbourne Microsoft mobile mobile phones NEW YORK New Zealand Online Communities online community peer to peer search engine Singapore sms social media social network social networking social networks Sydney telstra Twitter United Kingdom United States university of sydney USD user generated content web 2.0 Yahoo! youtube
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