Dividing your customers to conquer them in social media – using Value system tribes to build communities. Chickfila, gays and Kentucky Fried Chicken. Finger lickin’ good.
I‘ve rebranded my Social Media Business podcast last week – let me know what you think! This episode: social network for arty crafty types Etsy.com makes $400m, massively multiplayer online game World of Warcraft makes 1.2 billion (but still deletes my account!). Also, we managed the Junior Masterchef online communities (Facebook, blogs, forums) and keeping […]
Pizza Kitchen are sued for trashing a marketing company while on Facebook and Twitter. Social media staff guidelines FTW!
Video showing the latest statistics of social media usage.
When I wrote about Generations of Fear: Each generation is motivated by a hope and a fear. The hope is that we ‘leave the world a better place than when we entered it’ or ‘want a better life for my children’. Fears tend to change with each generation . From where I sit, Boomers feared […]
WINNER OF MASTERCLASS TICKET CAPTION WILL GO HERE!!!! Mumbles doesn’t believe that Yours Truly would be caught dead in a newsagency. Well, here’s your proof – loitering with intent to pick up a marketing heritage mag. As he now owes me a free pass to his Social Media Extravaganza Advanced Uber MasterClass, And in the […]
This video has nearly 8,000 comments. A lot of companies, governments, brands, famous people think that creating some content (in isolation) shoving it up on a social media channel and never looking at it again (unless there is a negative comment, cos y’know, we have to protect our ‘image’) is engagement. Well, for me it’s […]
What’s more fun than creating a video in isolation and uploading it to the social network for comments? Well, how about creating the video live, inviting the social network to participate. Basically a webcam broadcasting out in real time. Stickam is one such site: From the Stickam page: Welcome to Stickam, where you can … […]