Online Community Manager – Social Media Business

 Online Communities, social media, Social Media Australia, Social Media Business, social networks  12 Responses »
Apr 122011
 

I‘ve rebranded my Social Media Business podcast last week – let me know what you think! This episode: social network for arty crafty types Etsy.com makes $400m, massively multiplayer online game World of Warcraft makes 1.2 billion (but still deletes my account!). Also, we managed the Junior Masterchef online communities (Facebook, blogs, forums) and keeping kids safe online against their own efforts! Issues with moving a client from Facebook Personal Profile to Business Page Migration (don’t do it!) and also the launch of our brand spanking new Social Media Q&A online community forum at The Community Crew.


Is there anything you’d like me to talk about in one of the next ones? I have got one coming up about theft in online communities and another about social media press rooms….
You can subscribe to these Social Media Business podcasts on YouTube, on Vimeo and on iTunes Laurel Papworth - Social Media Business - Social Media Business or subscribe via RSS (video) Continue reading »

Social Media Guidelines: CEO on Facebook Twitter sued

 blogs, Enterprise 2.0, Facebook, Online Communities, social media, social networks  13 Responses »
Sep 242009
 

Pizza Kitchen are sued for trashing a marketing company while on Facebook and Twitter. Social media staff guidelines FTW!

Gen Y = Creativity

 Featured, Online Communities, social networks  14 Responses »
Mar 142009
 

When I wrote about Generations of Fear: Each generation is motivated by a hope and a fear. The hope is that we ‘leave the world a better place than when we entered it’ or ‘want a better life for my children’. Fears tend to change with each generation . From where I sit, Boomers feared lack of security – keep your job, don’t move house, look after the family. A few wars and the threat of nuclear destruction will do that to even die-hard risk takers. Stick at the same job/company so that your children have a better start in Continue Reading…

Australia: Newsagency and Mainstream Magazines

 blogs, Event, Featured, Media, Online Communities, social media, Social Media Australia, social networks, web 2.0  35 Responses »
Mar 112009
 

WINNER OF MASTERCLASS TICKET CAPTION WILL GO HERE!!!! Mumbles doesn’t believe that Yours Truly would be caught dead in a newsagency. Well, here’s your proof – loitering with intent to pick up a marketing heritage mag.  As he now owes me a free pass to his Social Media Extravaganza Advanced Uber MasterClass, And in the meantime, I’m more intrigued by the idea of you being spotted in a newsagent. I may run a competition – first person to email Mumbrella a photo of Laurel buying a newspaper or magazine wins a free place at out social media masterclass… (Tim Burrowes) Continue Reading…

Australia: Social Media Engagement on YouTube

 Media, Online Communities, social media, Social Media Australia, social networks  13 Responses »
Feb 062009
 

This video has nearly 8,000 comments. A lot of companies, governments, brands, famous people think that creating some content (in isolation) shoving it up on a social media channel and never looking at it again (unless there is a negative comment, cos y’know, we have to protect our ‘image’) is engagement. Well, for me it’s not. Look at the last part of the this video where she responds to some comments left on her channel. Can anyone name a corporate video on YouTube that does responds actively to comments?  I think one of the American politicians did – last year?  Continue Reading…

Live: The YouTube killer

 Online Communities, social media, social networks, TV  2 Responses »
Dec 162008
 

What’s more fun than creating a video in isolation and uploading it to the social network for comments? Well, how about creating the video live, inviting the social network to participate. Basically a webcam broadcasting out in real time. Stickam is one such site: From the Stickam page: Welcome to Stickam, where you can … Enjoy live interactive entertainment. Host your own live show. Talk with family and friends. Meet people who share your interests There’s a few of these Citizen Broadcaster sites now. Mogulus, UStream, I wrote more on it in Video 3.0: Social Video. Oh and let’s not Continue Reading…

Australia: No Clean Feed Video nocleanfeed

 Featured, Online Communities, Politics, social media, Social Media Australia, social networks, telecommunications, Twitter  7 Responses »
Nov 162008
 

TA DA! Here it is: Don’t you think that a country with backward internet, broken telcos and crap gov policies deserves hillbilly music? The whole thing is such a farce. YouTube here for those who don’t have players. I put a call out last week, on Twitter, for photos of people with post it notes and writing on hands to support the Electronic Frontiers Australia (EFA – @efa_oz on Twitter) movement of NoCleanFeed. I tweeted that if they were up by Sunday I’d make a little movie (anti-advertisement?) on Sunday. Came home late Saturday from SPAA, installed the World of Continue Reading…

Recession and Marketing Budgets

 digital economy, Monetization, Online Communities, peer2peer, social media, social networks  5 Responses »
Oct 142008
 

If the company you work for, wants to lay marketing staff off, or cut marketing budget (right as you are in the middle of implementing blogging and wikis and Facebook uber stuff), tell ‘em no. 1. Research the customer. Instead of cutting the market research budget, you need to know more than ever how consumers are redefining value and responding to the recession. Price elasticity curves are changing. Consumers take more time searching for durable goods and negotiate harder at the point of sale. They are more willing to postpone purchases, trade down, or buy less. Must-have features of yesterday Continue Reading…

Facespook: Interactive TV?

 games, Online Communities, social media, TV  No Responses »
Aug 192008
 

Report Get your passport photo ready! FaceSpook is here. Upload a photo when asked, the facemapping program places you in the story. You have to make a couple of decisions. People live or die by your choices. Interactive TV, online game and movie all in one.Now all I need is for them to make a virtual world out of it, and it’ll be truly cross media. What choices did you make and what was the outcome? Are you a fan of Spooks, the British spy show?Hat Tip: Gary Hayes and his LAMP post goes into much more detail. Tags: TV, Continue Reading…

To My Future Self…

 Online Communities, social networks  4 Responses »
Jul 302008
 

… sorry about this blog. It was the best I could do with the information I had at hand at the time. Oh and keep up the yoga, your future future self will thank you for it. Heh. I subscribe to mwesch (lecturer who made the Machine is Us/ing Us) – one of the few RSS subscriptions thats actually worth checking out regularly IMHO. Participatory Observation – his anthropology students have to participate in YouTube. Amazing video, if you see nothing else this year, see this. But as always, your mileage may vary (ymmv).… and the ‘future self’ is the Continue Reading…

Consumer as ISP – Broadband Australia 08

 consumer gen. media, Featured, Monetization, peer2peer, social media, social networks, user generated content  5 Responses »
Jul 242008
 

Social Network Telecommunications view presentation (tags: open-mesh fon telecommunications to) Whew, I just got home from presenting on Social Network Telecommunications – the Consumer as ISP at Broadband Australia 2008 conference. Anyway, I thought I’d take you through the slides (above), which develop further my other open mesh blog posts. The First Bit (up to slide 6) Click or got to Flickr for full view of diagram I wanted to show that currently social media is still very 2.0. Locked down content. The user generated video or podcast or photo or mix of all goes in the content box. It’s Continue Reading…

Social Media Content Portal

 blogs, consumer gen. media, Featured, Monetization, Online Communities, peer2peer, social media, social networks, user generated content  5 Responses »
Jul 242008
 

… or, are blogs dying/dead?Click for readable diagram: Any content site that is pre-prepared content, single channel, little crossover, lecture style etc. The problem with blogs is they aren’t collaborative. Yes of course it’s possible to have a conversation. People can leave comments on your blog – the Dine In version. Or they can comment in their own blog post, linking back to yours (Take Out or TakeAway). Or a mashup of the two, by commenting on an RSS feed about your blog. But it ain’t collaborative. I’m speaking here specifically about Blogs. Blogs are portals for content you create Continue Reading…

Video 3.0 – Social Video

 consumer gen. media, digital economy, Featured, user generated content  3 Responses »
Jul 242008
 

I said on the 2WebCrew podcast ages ago that YouTube was dead and just didn’t know it. I got poohpoohed. But I think my points were valid. YouTube is trapped content. It’s not peer-to-peer, but hosted ‘static’ content. It’s like a traditional broadcast channel online. Look at how the politicians used it in the last Australia election. That’s not Social Video. It was great, for us to create content at home and then publish online, but it’s not collaborative.Enter Qik.Use your mobile phone and stream LIVE to their site. Not ‘film with your mobile and then upload, at your leisure, Continue Reading…