So you created a collaborative space, found a bunch of customers to act as brand evangelists, encouraged user generated content, watched relationships created and developed, ran events and recognised rituals. Then the campaign was over. Either the budget got cut, someone got cold feet, a new better campaign was created, or the ROI just wasn’t there. Time to turn it off, shut it down, pack it up. But there’s a problem. The community created the content you are about to delete. They invested time and energy and sometimes money into creating your campaign for you. They are not going to Continue Reading…
Aug 272008
Posted by Laurel Papworth at 5:03 am Tagged with: energy, Melbourne, miffed member, Online Communities, Premier, second life, social media, Social Media Australia, social networks, user generated content, Victoria, youtube
Aug 202008
Kodak have done something very simple and something that probably shouldn’t work. But it does. Find a popular event, take photos, photoblog explaining what you did and thereby demonstrating the product. Why ‘shouldn’t that work’? Well because, looking at top blogger lists, about the second most popular blog subject is photography and/or photoshop. (First is – you guessed it – how to blog and make money from blogs). We have a surfeit of bloggers talking about taking bloomin’ pictures. Kodak has had to fight their way into the discussion. Jenny Cisney is Kodak’s 1000 words blogger. She is at the Continue Reading…
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Posted by Laurel Papworth at 2:10 pm Tagged with: evangelists, Kodak, Online Communities, social media, social networks, user generated content
Aug 152008
I have created a new site called Mobile Social Networks at mobilesocialnetworks.com.au – it’s a bit useless at the moment as it only has 38 mobile social networks on it, and I haven’t really found my voice or format yet, but I will fix that. I do have a list of around 240 or more mobile device and cell phone social networks to add, but it’s slow going. Wanna help? pffft go away, it’s quicker if I do it. It will be the definitive source of information on social networks on mobiles and cellphones, a top directory of user generated Continue Reading…
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Posted by Laurel Papworth at 7:51 pm Tagged with: cell phone social networks, cellphone, cellular telephone, iphone, location based services, mobile, mobile device, Mobile social networks, Online Communities, Social Media Australia, social network applications, social network site, social networks, user generated content
Jul 242008
Social Network Telecommunications view presentation (tags: open-mesh fon telecommunications to) Whew, I just got home from presenting on Social Network Telecommunications – the Consumer as ISP at Broadband Australia 2008 conference. Anyway, I thought I’d take you through the slides (above), which develop further my other open mesh blog posts. The First Bit (up to slide 6) Click or got to Flickr for full view of diagram I wanted to show that currently social media is still very 2.0. Locked down content. The user generated video or podcast or photo or mix of all goes in the content box. It’s Continue Reading…
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Posted by Laurel Papworth at 10:43 pm Tagged with: ad-hoc network, Adelaide Uni, analog, British Telecom, broadband, consumer economy, economy, free/cheap wireless solution, ISP, John Lindsay, Kentucky, mesh network routers, mesh networking, mobile, Monetization, New Zealand, normal router, open source router, peer to peer, peer2peer, social media, Social Media Australia, Social Network Telecommunications, social networks, telecommunications, telstra, United Kingdom, user generated content, video, vodafone, web 2.0, Western Australia, wireless devices, youtube
Jul 242008
… or, are blogs dying/dead?Click for readable diagram: Any content site that is pre-prepared content, single channel, little crossover, lecture style etc. The problem with blogs is they aren’t collaborative. Yes of course it’s possible to have a conversation. People can leave comments on your blog – the Dine In version. Or they can comment in their own blog post, linking back to yours (Take Out or TakeAway). Or a mashup of the two, by commenting on an RSS feed about your blog. But it ain’t collaborative. I’m speaking here specifically about Blogs. Blogs are portals for content you create Continue Reading…
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Posted by Laurel Papworth at 9:45 pm Tagged with: Bloggerati, broadband, consumer economy, content site, coughs, economy, mobile, Monetization, Online Communities, peer to peer, peer2peer, producer, social media, Social Media Australia, social media content, social network, social networks, telecommunications, user generated content, video, youtube
Jul 222008
…is Game trailers. Or Machinima. Or a mashup of a film, a game, and a game engine. What came first – the passive version or the active version? All compelling questions as we see the migration of film into virtual and virtual into film. Yep, I guess cross media has always been about blurring that boundary further between fantasy (film) and fantasy (game). …. a user generated movie clip using the World of Warcraft game engine The storyline is about an upcoming release (expansion) of World of Warcraft, called Wrath of the Lich King (Hero class). We’ve no idea when Continue Reading…
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Posted by Laurel Papworth at 7:42 pm Tagged with: blizzard, cross media, leader for Games. heh, MMORPG, official, social media, social media marketing campaign, user generated content, world of warcraft, youtube
Jul 212008
Use blogs, wikis, forums, YouTube, Flickr, Facebook whatever, to tell of a world in trouble, in the year 2019. A press release from the future: FOR IMMEDIATE RELEASE SEPTEMBER 22, 2019 Humans have 23 years to go Global Extinction Awareness System starts the countdown for Homo sapiens. PALO ALTO, CA — Based on the results of a year-long supercomputer simulation, the Global Extinction Awareness System (GEAS) has reset the “survival horizon” for Homo sapiens – the human race – from “indefinite” to 23 years. If there’s no oil left in 2019, who will drive cars…? Flickr: TitoSlack ….Police only? Superstruct Continue Reading…
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Posted by Laurel Papworth at 12:06 am Tagged with: food shortages, IFTF, Institute for the Future, MMORPG, Online Communities, PALO ALTO, simulation, social media, social networks, social web, user generated content
Jul 192008
MacDonalds Chant Off. User Generated Content is a horrid term, how about we use Consumer Generated Media? Or even better, People Creating Stuff. From New York Times: The year was 1974: gas prices were high, inflation was rampant and an unpopular Republican occupied the White House. McDonald’s introduced a spirit-lifting jingle: “Two all beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame-seed bun.” Now it is 2008, and McDonald’s is reviving it as a TV commercial. The company has asked consumers to write their own songs using the exact words of the jingle, and submit them to a Continue Reading…
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Posted by Laurel Papworth at 8:23 pm Tagged with: 40th anniversary of the Big Mac, Advertising, gas prices, MySpace, social media, social networks, user generated content, White House
Jul 132008
I speak sometimes about Olive Riley to people who insist on throwing the “only kids and geeks use social media sites” at me. Olive Riley blogged at http://www.allaboutolive.com.au and was a popular blogger. In the same vein as geriatric1927 on YouTube I guess. The article from SMH (hat tip: Gary Hayes) World’s oldest blogger makes final post Olive Riley and Mike Rubbo – Farewell Olive, your posts will live on in our hearts. The Australian woman renowned as the world’s oldest internet blogger has made her final post, aged 108. Olive Riley, of Woy Woy on NSW’s central coast, died Continue Reading…
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Posted by Laurel Papworth at 9:28 pm Tagged with: AAP, America, Brisbane, cough, Darren Stone, internet blogger, internet friends, Mike Rubbo, NSW Central Coast, Olive Riley, Online Communities, Palmdale Cemetery, Queensland, Russia, seniors, social media, Social Media Australia, social media sites, Sydney Swans, user generated content, youtube
Jul 092008
Another Social Networking evening *pats AIMIA on the head* poor loves. AIMIA connects interactive agencies with interactive agencies – a nice niche network. They pull their speakers and their content and their relationships from this small pool to offer to their events and networking evenings with drinkies. One ends up up hearing what one wants to hear from one’s colleagues and peers – other ‘old’ new media people – and like all social networks, you are either in and cool or not. Zippydoodah from Social Media people who are not Interactive Agencies. Which is why I groan when I open Continue Reading…
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Posted by Laurel Papworth at 7:30 pm Tagged with: Facebook, mobile, Online Communities, particular online community, social media, Social Media Australia, social media bandwagon, social media tools, social networks, Sydney, Twitter, user generated content
Jun 302008
Synopsis. Cannes viral video award was won by Speed Undressing – and mightily pissed off the “client” JC Penney. Agency User Generated Content Anyone? (AUGC) I wrote earlier about Save Our Advertising: speak up, get with it, get engaged with the online community, connect. And I’m speaking to the advertising agencies themselves, not their clients. From Opinionopolis: As someone who works in advertising, and has worked in advertising for well over a decade, this is simply very, very funny. Ever since I can remember the award shows have been dominated… well, not “dominated”, but something darn close… by ads that Continue Reading…
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Posted by Laurel Papworth at 4:11 pm Tagged with: Advertising, anti advertising, anti brand, anti community, anti marketing, anti-branding, client’s product, Online Communities, social media, Social Media Australia, social networks, user generated content
Jun 302008
Beautiful new site – mashup of tags and Flickr photos and galaxies of planets called Tag Galaxy:The white thing glows and bounces around.I put in ButterfliesIt auto created planets made from related tagsUnfortunately, flat pictures JPGs can’t how you how to make this full screen, or how the photos fly on, or how to spin – WHEEEEE – the globe. Hours and hours of fun for the whole family. Oh, ok, not hours. We are so creative with social media, when the RSS etc are opened up, aren’t we? Tags: consumer generated media, user generated content, web 2.0, social media, Continue Reading…
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Posted by Laurel Papworth at 12:56 am Tagged with: Folksonomy, social media, Taxonomy, user generated content, web 2.0
Jun 262008
EDIT: thanks to ServantOfChaos for pointing me to TrukStop I was thinking about how we’ve always added our two cents worth to content we like. When I was growing up, Doc Neeson and The Angels had this song:Pristine version, from telly, but expletives are added in YouTube comments *laughs* After Doc Neeson (?) sang the main line “Am I Ever Gonna See Your Face Again” the crowd would scream back: No Way! Get F**ked! F**k Off! It got to the point where he would pause and point the mike to the audience for them to scream and go wild.User generated Continue Reading…
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Posted by Laurel Papworth at 9:02 pm Tagged with: Australian Labor Party, cent, cricket, Gavin Heaton Tags, Head, Melbourne, NEW YORK, Online Communities, Paris Hilton, Prime Minister, rubber, Shazza, social media, Social Media Australia, social networks, The Angels, USD, user generated content, youtube
Jun 202008
From The Asia Times Online: Party time at South Korea’s protest 2.0 By Sunny Lee SEOUL – This is strange. Even as anti-government demonstrations in South Korea go, this is an odd, odd scene. Even a foreigner thinks so. “I have never seen anything like this before,” said Jeff Lazar, an American activist observing the ongoing protests here over the import of beef from the United States. “It’s like a festival. They are even using a laser projector to write their protest words in the air. It’s effective because it’s fun. It’s also a sure attention-grabber,” he adds. This was Continue Reading…
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Posted by Laurel Papworth at 11:00 pm Tagged with: laser, Online Communities, S.K., semi-official news agency, social media, social networks, user generated content, Yonhap
Jun 172008
Old video – Live Feed is News Feed – one of the most successful viral marketing tools ever – and nearly got turned off! Even Rupert Murdoch thinks they are competitors instead of understanding the symbiotic nature of content vs distribution social networks. Here’s a piece from bloggingstocks “will myspace help or hurt newscorp over the long haul”? : The problem here for News Corp. is that users are fickle and may eventually find another MySpace in the future (obviously, Facebook is an example of how social networking continues to evolve and how any big brand in this arena can Continue Reading…
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Posted by Laurel Papworth at 11:05 pm Tagged with: content site, content vs distribution social networks, Facebook, MySpace, news corp, rupert murdoch, social networking, social networks, user generated content
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