Laurel Papworth presenting on social media and leadership, brand reputation, for Females in It&T (FITT) in Sydney on June 12th luncheon. Come join us!
Posted by Laurel Papworth at 11:19 am Tagged with: 02 9250 0911, advertising age, asia, Australian Film Television, cliftons, Cliftons Sydney Training Facility, cross media, females in it&t, FITT, laurel papworth, Middle East, Online Communities, online community strategies, public social media courses, Radio School, senior consultant, Social Media Australia, social networks, Strategist, Sydney, Television and Radio School, university of sydney, USD, women, writer, Wynyard Station
May 072009
Just a quick follow up on Death Cycle of Newspapers – News Corp will charge for newspaper websites, says Rupert Murdoch - Current days of free internet will soon be over, says media mogul (The Guardian) Rupert Murdoch expects to start charging for access to News Corporation‘s newspaper websites within a year as he strives to fix a ”malfunctioning” business model. Encouraged by booming online subscription revenues at the Wall Street Journal, the billionaire media mogul last night said that papers were going through an “epochal” debate over whether to charge. “That it is possible to charge for content on the web Continue Reading…
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Posted by Laurel Papworth at 9:38 pm Tagged with: advertising revenue, alan schram, amber smith, billionaire media mogul last night, charity fundraiser, content management, content management systems, ebay, editor, focus groups, free internet, Google, Guardian, huffington post, judge, local advertising, Marley, Me. But Murdoch, News Corporation, News of the World, Newspapers - News Corp, online behaviour, online subscription revenues, peer to peer, rupert murdoch, save the media, Slumdog Millionaire, Slumdog Millionaire and Marley and Me, social media, Sunday Times, the guardian, the News of the World, The Sun, the Sunday Times, The Times, The Wall Street Journal, Twitter, USD, Wall Street Journal, warren buffet
Apr 282009
ADAGE introduces a “breakthrough in interactive features”. WARNING: Troll posting ahead. A KEYSTROKE of GENIUS for International Readers? I don’t think so… Now you can get every page — every word, every graphic, every ad, every dot and whistle of every issue of AD AGE — on your computer at a click. And we’re hearing a great cheer go up for it around the globe! FFS Why would anyone want that? The layout editor or whatever she’s called is a little too in love with the form they present their content in, and not enough with expediency, community, portability, findability, forwardability and all those other (social)media Continue Reading…
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Posted by Laurel Papworth at 9:37 am Tagged with: Adage, advertising age, advertising industry, digital edition, form media, heritage media, heritage media basket, Heritage media keeps doing same-old, international reader, iphone, laurel papworth, layout editor, Mac, media goodness, search options, traditional media, USD
Apr 272009
… not all are free, some are $60. But free works better at grabbing attention. It’s called “online marketing”. (haha) Please don’t tell the ACCC! HEAPS MORE INFORMATION HERE SOCIAL MEDIA SEMINARS OVERVIEW: April 22nd 9:30- 1pm Innovation in Cross Platform content. We basically showed TV and film using social media in a really really extended way, including games and full collaboration. You missed it. April 29th Wed 29 April – 6pm – 7pm seminar on Free Open Source and Creative tools No Registration Required, just show up at AFTRS in The Entertainment Quarter (next to Hoyts). Social Media is Continue Reading…
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Posted by Laurel Papworth at 2:20 pm Tagged with: AFTRS, Course, Event, film using social media, LAMP, online audience, Online Communities, online ecology, online events, online marketing, Reading, search engine, semantic web, seminar, social media, social media mash-ups, social networks, Twitter, USD, Web filtering, web research techniques, workshop, youtube
Mar 182009
Social Web for Social Good: Change the Web Challenge Calling all web developers! Create a web application by April 3, 2009 that draws on Social Actions’ open database of 60,000 + actions for a chance to win cash prizes: 1st place: $5,000 2nd place: $3,000 3rd place: $2,000 Social Actions currently aggregates opportunities to make a difference from over 40 online platforms such as VolunteerMatch, Kiva.org, DonorsChoose.org, Idealist.org, and Change.org. We’re looking for applications that will share these opportunities to take action on the websites, blogs, and social networks that people visit every day. To be eligible to win, all Continue Reading…
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Posted by Laurel Papworth at 11:41 pm Tagged with: (415) 683 6185, API, California, Director of Social Actions, Facebook, Google Group, iphone, Joe Solomon, online chats, online platforms, SAN FRANCISCO, social networks, SXSW Party, technology platforms, Twitter, USD, volunteer web developer, web application, Web April, Web Challenge Calling, Web Challenge Email, Web Conversation Series, Web Project Gallery Got
Mar 162009
AIG got a billion dollar bailout then went on a retreat – 1/2 million dollar workshop. I want me some of that. It’s really a simple proposition from VizEdu: Company Karma Will Win. It would’ve been nice to see the bottom line impact, such as the Engadget vs Apple stock price fiasco. Did the blogosphere ripple into traditional news? e.g. New York Times quoting Digg or a top blogger. But for a basic proposition – you can’t get away with nuffin anymore, transparency, authenticity and responsibility is the watchword – it does a great job. Wonder who else will be Continue Reading…
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Posted by Laurel Papworth at 6:33 pm Tagged with: AIG, anti advertising, anti brand, anti community, anti marketing, anti public relations, anti-branding, anti-PR, company karma, Online Communities, social media, social networks, USD, vizedu
A “top list” of social networks and online communities for business and corporate. Not blogs – they must have community features of many-to-many discussions, leaders, UGC etc. Here’s my Australian list: Aussie Innovation – drupal site with forums and so on. Aussie Tycoon – vBulletin forum for entrepreneurs Australian Businesswomen’s Network – run mentoring programs (private community). Australian Business Forum – have a forum, tumbleweed territory – John Rashleigh, Chairman Australian Investment Network – Connecting Entrepreneurs with Angel Investors investors can list Australian Women Online – supporting women in business Flying Solo – tagline: Loving your own company. Australia’s community Continue Reading…
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Posted by Laurel Papworth at 12:12 am Tagged with: American Express, angel investors, ANZ Bank, asp. net, Association of Small Business Development Centers, Bright colourful site, brilliant helpful site, business, business networking, business networking events, business online communities, business owner, business social networks, business to business, Chairman, Chairman Australian Investment Network, co-founder, community site, Corporate, drupal site, editor, enterprise, entrepreneur, entrepreneurs, FRANK TEAM, free networking-oriented home page, Have Twitter, Hoover, Idea Cafe, interactive and open portal, Intuit, Investment, John Rashleigh, joomla site, Leadership Academy, level networking, list, Online Communities, online community, Online Community Small Business Community Forum, online networking, online tool, OzSmallBiz.net, personal web page, php, power online communities, professional network, professional networks, proposals networking, Ruby, search engines, Social Media Australia, social network, social networking section, social networks, social news site, Stephen Spry, USD, venture capital, Wall Street Journal
Mar 012009
Just read this about Australian TV and newspapers in the New Zealand Herald On Sunday… “This week the Seven Network confirmed it had cut the value of its 47 per cent holding in the Seven Media Group from A$793.9 million to zero, following Packer’s similar valuation of PBL Media when he dumped his residual holding of his family’s former Nine Network flagship. The Ten network is also struggling, and on Thursday Fairfax halted trading in its shares as it considered raising funds following the announcement of an A$365.2 million net loss for the final six months of 2008.” (Greg Ansley) Continue Reading…
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Posted by Laurel Papworth at 7:48 pm Tagged with: AUD, broadcast services, CBS, director of broadcast services, fairfax, Gary Carr, Gary Hayes, Greg ansley, Herald on sunday, heritage media, James Packer, New Zealand, New Zealand Herald, News Corporation, PBL, Seven Media Group, Seven Network, Social Media Australia, TargetCast, the New York Times, the New York Times Company, The Wall Street Journal, The Washington Post, traditiona media, USD
Feb 242009
People play shoot the messenger while I try to document the demise of heritage media. So let me put a target HERE on Vex News for you to aim at: The publisher of left-wing newspaper The Age, Fairfax Media is on the verge of financial meltdown after announcing a $365 million net loss for the first half of the financial year. The company was forced to slash $447.5 million from its balance sheet valuations of the businesses they own, including dubiously over-valued assets like The Age’s masthead. “They’ve borrowed many millions on The Age and (Sydney Morning) Herald’s mastheads, which Continue Reading…
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Posted by Laurel Papworth at 5:11 pm Tagged with: fairfax, heritage media, landeryou, left-wing newspaper, the age, USD, vex news
Just a quick note on a prediction regarding Advertising revenue and online communities: An old article via Marketing Vox but worth watching to see how close they get next year: Ad Spend on Social Networks to Reach $2B in 2010 Ad spending on U.S. social-networking sites in 2007 is expected to reach $865 million, up from $350 million in 2006, and will surpass $2 billion in 2010, according to eMarketer. Ad spending on social-networking sites will reach $2.15 billion in 2010, according to a new eMarketer report, “Social Network Marketing: Ad Spending Update.” MySpace will continue to dominate, accounting for Continue Reading…
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Posted by Laurel Papworth at 10:32 pm Tagged with: Debra Williamson, eMarketer, longer existing social networks, Online Communities, ROI, senior analyst and author, social networks, social-networking sites, United States, USD
I’m assuming it’s hackers at Apple, because if it’ s a co-branding thing, it’s just bloody rude and disrespectful to the customer. STEPS: Go to ebay.com.au Type in iPhone – like this hit return. You’ll be HIJACKED to a page called http://www.ebayasiapromo.com/sgwidget/apple/dlp?site=15&kw=apple+mac (once I got ipod classic instead). looks like this There are no – none- zero-null iphones on that page. I don’t know how to look up iPhones on eBay now. I want an old 8g, 2G one. Less than $500 kthnxbai Bloody eBay. Bloody Apple. How annoying is that? eBay stop it – you might have done a Continue Reading…
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Posted by Laurel Papworth at 4:41 pm Tagged with: apple, asia, classifieds, ebay, eBay Australia, hijack, iphone, iPod, promo, Social Media Australia, social network, USD
From Scobleizer TV Lots of interesting content in here. I’m particularly taken with their – admittedly a bit fluffy – overview of social currency and the value of a large following vs reach vs velocity to PR and influence measurers. But the part I keep thinking about, is the first bit. The discussion on why companies will be looking at social media in an economic downturn. I think that once companies realise that they can gain 5x brand recall, drop 1/4 customer/technical support costs, and so on and so forth, the economy will force them to take some baby steps Continue Reading…
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Posted by Laurel Papworth at 1:25 pm Tagged with: campaigns, CEO, economy, JetStar, Marketing, peer to peer, public relations, scobleizer, social media, social networks, United States, USD, vodafone, youtube
… mobile social network anyone? I wonder what her friends list on her mobile phone is like? I wonder what she would do on Twitter? Teen sends 14,500 texts in a month A Californian father was left speechless when he discovered his teenage daughter had sent an astonishing 14,528 text messages in one month. Do you, or someone you know, have a huge mobile phone bill? Tell us your stories below. Greg Hardesty thought there was a mistake with his 13-year-old daughter Reina’s online phone bill when it stretched for 440 pages. “First, I laughed: I thought, ‘That’s insane, that’s Continue Reading…
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Posted by Laurel Papworth at 2:00 pm Tagged with: AT&T, AUD, cell phone, cellphone, cellular telephone, Greg Hardesty, mobile social network, New York Post, Online Communities, online phone bill, Reina, sms, social networks, teen, the New York Post, USD, youth
Jan 072009
Daniela is staying with blogger (and social diagram maker extraordinaire) David Armano. You can read her story here – basically, escaping from an abusive marriage, she is a Romanian immigrant, with 3 children to support, one with Down’s Sydnrome. Daniela cleans house when she can for pennies. David Armano and family are putting the family up at the Armano house. What is interesting is the ClipIn. David tweeted at about 10am this morning Sydney time. By 6:30 tonight, he had $9, 600 – nearly double what he was asking ($5000), and all within a day – well before the February Continue Reading…
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Posted by Laurel Papworth at 7:00 pm Tagged with: abusive marriage, Ari Herzog, Daniela, David Armano, Fundraising, herzog, immigrant, ripple effect, Social, Sydney, Twitter, USD
Jan 062009
From Alan Mutter’s blog: Newspaper share value fell $64B in ’08 In the worst year in history for publishers, newspaper shares dropped an average of 83.3% in 2008, wiping out $64.5 billion in market value in just 12 months. Although things were tough for all sorts of businesses in the face of the worst economic slump since the 1930s, the decline among the newspaper shares last year was more than twice as deep as the 38.5% drop suffered by the Standard and Poor’s average of 500 stocks. When reviewing social media sites like this one, consider some facts: who is Continue Reading…
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Posted by Laurel Papworth at 5:46 pm Tagged with: decline, magazines, mainstream media, newspapers, share value, stocks, USD
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