As Twitter, Facebook and apps like Zeebox continue to drive attention to TV Shows, they paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? TV becomes the loss leader to the 2nd screen apps, as television stations hand over their audiences to 3rd parties.
Sydney Social Media course – three days, bring your laptop, small class. Set up everything from strategies to campaigns, Facebook to Twitter. Intensive course with Laurel Papworth.
I’m teaching a free webinar on Twitter for Australian Teachers – it’s on the PIL network for teachers and sponsored by Microsoft.
If your financial services advisor is not using social media, sack them. The Cost of Inaction is too high.
How much is a a Tweet worth, in dollar terms? How about a customer sharing a purchase on Facebook – can that make you money? by Laurel Papworth for The Australian
What are the four types of status updates for social media that improve engagement? Facebook and Twitter – be the magazine not the advertisement!
2014: Are you looking for practical computer based or lecture based training on Facebook, Twitter, social media campaigns, social media measurement etc? Here are a list of our courses and workshops in Sydney in 2013
Where do our teenagers learn it is fine to trash someone mourning the death of their father? From the media. #StopTheMedia #TrollMedia Compare these two situations: A UK Teen is arrested for making comments about an Olympian diver’s (Tom Daly) father’s death on Twitter and a lauded Australian Radio Host is lauded for making comments in front of Uni students about our Prime Minister’s father’s death.