Do you listen more to strangers or to friends? When it comes to social media and the influencer who wins – those you know but aren’t experts or those you don’t know who are? Digg has changed it’s social networking strategy from spotlighting key influencers who “digg” a lot of articles to collect followers (crowd gatherers) to news from your friends. The savvy Public Relations social media advocate is planning campaigns based around our mates, not celebrity Twitterati/Bloggerati, no?
Sep 222010
Posted by Laurel Papworth at 10:30 am Tagged with: changes, Digg, Facebook, friend, Online Communities, online community, Private, public, social media, social networks, stranger, Twitter, v4
Twitter verified MSF_USA – Doctors without Borders account. However they immediately used it to ‘broadcast’ spam messages. Good cause aside, spam is spam!
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Posted by Laurel Papworth at 11:16 am Tagged with: doctors without borders, glebe2037, medecins sans frontieres, MSF_USA, Not For Profit, Online Communities, social networks, spam, Twitter
Fastcompany give you a URL and you upload a foto. You then ask friends, family and random stranger serial killers to click on your link. Prove how loved and popular you are. Here’s some tips: this article is not what you think it is.
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Posted by Laurel Papworth at 9:12 am Tagged with: fastcompany, influence, influenceproject, Online Communities, reputation, social media, the influence project, trust, Twitter, viral
Given the current State of the Twitosphere (down, and out, under maintenance – check here for Status) I thought a You know you are addicted to Twitter if post was in order. Perused and collated from around the web: You went to a Tweet Up but had nothing to say to the people you met. And then immediately tweeted them about it. You miss ‘Fail Whale’ days. In an emergency, you tweet to @911. ‘Hash Browns’ is your favourite new in joke. You were served court papers on Twitter because you no longer user Face Book. You are jealous of Continue Reading…
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Posted by Laurel Papworth at 3:24 pm Tagged with: addicted, addiction, down, maintenance, Twitter
Jun 052010
Schleppin’ around on a Saturday afternoon – winter in Sydney. Saw a rainbow loitering outside our balcony. Gary Hayes had to have a photo of it: It occurred to me that my social network and beyond, the extended zeitgeist might’ve taken photos too. and I was right: jnefedova, and MGR16 and thetone A shared moment. But what does it all mean…? … quite a lot for this couple I suspect. #Rituals #Rainbows
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Posted by Laurel Papworth at 5:13 pm Tagged with: rainbow, Social Media Australia, Sydney, twitpic, Twitter
May 242010
Zappos 6pm.com make a $1.6 million mistake. Get lots of PR in return and social media cuddles. Zappos the Twitter wunderkinds made a big boo boo. Their pricing engine set a maximum price of $49.95. Six hours later, and 1.6 million dollars later, the company blogs about it: Hey everyone – As many of you may know (and I’m sure a lot of you do not), 6pm.com is our sister site. 6pm.com is where brandaholics go for their guilt free daily fix of the brands they crave. Every day, the site highlights discounts on products ranging up to 70% off. Well, this morning, Continue Reading…
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Posted by Laurel Papworth at 4:41 pm Tagged with: 6pm.com, aaron magness, buzzmachine, jeff jarvis, macknuttie, readwriteweb, richard webb, social media, Twitter, zappos
This is a series of posts (one a day so another one tomorrow!) on mistakes companies make when using Twitter for business. Entering online communities is easy (mostly) but working effectively is hard. This series shows the mistake and (hopefully) the fix. This particular post is on Velocity and Timelines in Social Media. Optus, one of Australia’s main telecommunications carriers, have made a classic social media error: Social Media Timelines Opening a Twitter account to promote something on the day of the event is not giving enough time for building engagement before entering campaign mode. A common error by the Continue Reading…
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Posted by Laurel Papworth at 1:35 pm Tagged with: laurel papworth, mistakes, Online Communities, optus, optus_cebit, social media, Social Media Australia, social networks, timelines, timing, Twitter, user generated content
May 112010
I headed off to the ABC Studios in Ultimo Sydney for Q and A last night thinking that there would be a high energy after the Four Corners broadcast. And there was. I guess I wanted to know more than anything else this: What else could the money be spent on? Are there solutions that don’t need $40million to block 100,000 pages out of billions that are not easily routed around and that won’t limit free speech on important community issues such as euthanasia, what -is-art and abortion? ABC TV: Four Corners addressed the Internet Filter: Is there a problem with the internet? Continue Reading…
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Posted by Laurel Papworth at 10:02 am Tagged with: 4 corners, filter, Four Corners, Internet, nocleanfeed, qanda, Safety, security, social media, Social Media Australia, social networks, Twitter
Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. One, should we monetize other people’s activity? Two, how can Twitter make money? The first question is ethical – if money and currency is about a show of worth, a menu of value, then yes, we can monetize conversations and activities. Because if we don’t people have to find a way to show value themselves and that’s harder. Question two comes from Question one (in part) - if Twitter doesn’t find a way for us to show we value it, it will fold/go Continue Reading…
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Posted by Laurel Papworth at 4:15 pm Tagged with: ads, monetize, Online Communities, Premium, revenue, revenue streams, social media, Social Media Australia, social networks, sponsored, Twitter, user generated content
Mar 162010
Twitter just announced @anywhere platform – notice who is missing? Google! Dunno why, Bing is there, but there must be a war forming between Twits vs Googlers. Anyway here’s my thoughts, right after the Twitter blog/press release: Monday, March 15, 2010 When we designed Twitter, we took a different approach—we didn’t require a relationship model like that of a social network. Keeping things open meant you could browse our site to read tweets from friends, celebrities, companies, media outlets, fictional characters, and more. You could follow any account and be followed by any account. As a result, companies started interacting Continue Reading…
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Scott Pape @ScottPape of Barefoot.com.au accidentally blocked a bunch of followers and was trying to work out who he had blocked. “It appears that one of my guys has accidently blocked most of my followers by using a 3rd party app. I’m a technophobe – can anyone help?” Now I’ve blocked thousands of spammers and around 5 trolls so I thought it would be cool to find a list somewhere. Which is where I ran into trouble. Twitblock.org has a list – you click on “blocking 1234″ and it should give you a list. Doesn’t work for me – possibly Continue Reading…
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Posted by Laurel Papworth at 10:48 am Tagged with: block, block list, list, Twitter, who blocks me, you block
Mar 082010
The Oscars are currently on TV. I’m not watching it – sorry Channel Nine – but I am flicking between the streaming webpage, tweets and other bits an bobs of sites. When I speak and write on the COI of Social Media – the Cost of Inaction – one cost is cultural relevancy. If you are no longer relevant to a whole generation or two, what will happen? Televising the Oscars I mean imagine if the Academy had refused to allow the Oscars to be televised? Betcha there was a fight about putting the night of nights on the box Continue Reading…
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Posted by Laurel Papworth at 12:35 pm Tagged with: academy awards, online, social media, the oscars, Twitter
I love the bit about having to be where the students are and using modern tools . Not just education should be saying that! A Singapore-based university lecturer believes educators should harness the potential of social media as it is not only practical, this is in the interest of students who will go into the workforce as “efficient knowledge workers”. Toward this end, he encourages tweeting in class. While some balk at the idea of introducing Twitter into classrooms, Michael Netzley, assistant professor of Corporate Communication Practice at Singapore Management University, told ZDNet Asia in an e-mail interview that educators Continue Reading…
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Posted by Laurel Papworth at 9:55 am Tagged with: Netzley, Online Communities, Singapore, Social, Twitter, university
Nov 132009
I first started looking down the lists of lists, the Twitter lists list, to see if there were any that I had to remove myself from. One removes oneself from Twitter lists by blocking the person who created the list. Stands to reason. I thought I’d remove myself from any list like “bitch” or “annoying”, and go downhill from there. After all, we are told time and again that online, give people half a chance and they will be negative, right? Negative reviews, negative comments, negative ratings, negative words, negative all the way. Which begs the question that if the Continue Reading…
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Posted by Laurel Papworth at 3:54 pm Tagged with: bad group, Chris Brogan, cute, Facebook, friendly, funny, lists, Online Communities, social media, Social Media Australia, social networks, Taxonomy, teacher, Twitter
I spoke at Media140 Sydney – I want to highlight some of the “arguments” used against social media by the panels, also focus on Everybody co-creating The Human Narrative and the diminishing role of journalists who take news from one part of the community and deliver it to another part: It’s not YOUR content. It’s our content. Our stories. We didn’t give you the Human Story, we loaned it to you, and now we’re taking it back. Such an odd day – I couldn’t seem to get my feet under me at Media140 Sydney. Journalists kept coming up with the Continue Reading…
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Posted by Laurel Papworth at 4:46 am Tagged with: Caroline Overington, Chris Uhlman, Margaret Simons, media 140, media140, The Human Narrative, Twitter
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