Social Media is Dead, Long Live Big Data

 social media  Comments Off on Social Media is Dead, Long Live Big Data
Feb 192016
 
Blog FB Post image

http://krfonline.com/microsoft-windows-server-2008-r2-standard-64-bit-download Microsoft windows server 2008 r2 standard 64 bit download

Bus 475 week 5 individual assignment

Sibutramine 15mg prescription discount card

Where to buy Apple Compressor 4 mac 32 bit oem

Woolworths and Your Friday Night Shop

http://www.gestiona.es/adobe-dreamweaver-cs6-mac-download Adobe dreamweaver cs6 mac download

http://www.dilpreetbhatia.com/?q=best-price-micromat-techtool-pro-6-mac-64-bit Best price micromat techtool pro 6 mac 64 bit SMH big data social media

http://aios-scientificcommittee.org/Buy-Adobe-Illustrator-CS4-64-bit Buy Adobe Illustrator CS4 64 bit

They then provide that data to companies like Facebook and Twitter and also Agencies.

Facebook Uses Your Real World Purchases

Facebook has 3 different ad managers and Partner Categories is available in two of them. Facebook’s Partners are vast  – I currently only have (personally) access to Quantium but their deals with Acxiom, Datalogix, Epsilon etc should give access to Facebook (and anyone advertising regularly) all the major frequent flyer programs, insurance, credit cards and loyalty cards. For example Quantium (Woolworths, supermarkets, insurance etc) as mentioned above:

Facebook Big Data Partner Categories

Facebook Categories big data social media (read more)Facebook Big Data Quantium Partner social media

Once in there, choose your dataset eg those in the top 50 percentile of utilities consumption, or who bought house insurance etc. TIP: if you sell housewares advertise to those that just bought a house ^^

Anyone who has ever filled in a form for insurance or a mortgage has checked the bos saying “it’s ok to share with 3rd parties”. That would be Facebook, Twitter and the big data companies.

Twitter ALSO Uses Your Real World Purchases

Twitter big data social media

Twitter’s partnership with the Big Data companies lets you see the supermarket shopping habits of your followers. I speak on international matters so it’s not surprising my “ethnic explorers” is a higher % than the meat and 3 veg (bbq) brigade.

If you want to geek out, the video above will interest you.

Social Media Trained the Matrix (Big Data)

Every time you tagged a photo with your name, or the football team or your dinner, Google took notice. After several million photos of the Eiffel Tower have been uploaded and tagged, Google said “duh I think I know what the Eiffel Tower looks like now” and proceeds to recommend tags. Give Images.google.com a go if you haven’t already:

Social media trained Google, trained Facebook, trained big data and we trained them well.

In Your Email

CrystalKnows plugs into your email. When you launch an email to John Smith she warns you to keep the email brief, use dot points and get to the main message quickly. When you email James Black, she recommends asking about his wife and 2 kids, and to use feeling words. When I say “she” I of course mean a non-gender specific bot that uses Big Data collected from social media sites to give sentiment and personalised data on individuals. Sales love this one.

Integrated into Social Customer Relationship Management Systems (sCRMs)

I was at Sydney airport when the door crew mentioned my name. I hadn’t handed over my boarding pass. How do you know I’m me, I enquired. Squinting at the screen there were details about me (couldn’t see much). Clearly the facial recognition mushed up with my tweets about the Lounge and my Swarm checkin and their CRM were working a treat. I guess when I walk across a hotel foyer towards the Reception, security camera’s are already at work? Awesome.

Fitbit Or No Job?

Fitbit data is now available to employers. So you better walk to work or you might show signs of health distress and find yourself out before HR can invoke the “can’t sack sick people” clause. After all you were sacked based on a prediction.

Mr Williams suggested analysing data on pilots’ wearable devices would allow employers to identify those suffering stress and help avoid catastrophic accidents. He alluded to the Germanwings crash of March this year. The crash, which killed 150 people, was deliberately caused by co-pilot Andreas Lubitz, who had hidden his mental illness from his employer, despite being declared unfit for work by a doctor.

But Mr Williams admitted there were hurdles to overcome. He told the room of academics, human resources and legal professionals: “We’ve had early conversations with Qantas, saying, ‘Why don’t you think about it?’ Their first response is: unions.”  (AFR big data social media fitbit)

Gee whiz, you reckon? Fitbit plus Friday night supermarket shop is frightening.

Sidenote: 10 years ago I created a patent which was a community generated coin based on activities and cross platform. Interesting to see Qantas points for Fitbit activity heading in that direction.

Facebook Friends = No Mortgage or Loan

Facebook’s social graph (who you connect to and the strength of that tie) is used in their FBO (optimisation algorithm) but it’s also available to “3rd parties”. Your friends defaulting on a mortgage or not paying their Visa card promptly will impact YOUR credit rating.  Facebook Granted A US Patent That Could Deny A Mortgage Application Based On A Users’ Friend List. Get better friends. Or one’s that owe millions not just thousands ^^

Look I could keep going, and delving into Volume, Variety, Velocity, Veracity, etc is a reasonable exercise but for a short intro into how business are using big data and social media this should give you some idea. Let me know if you hear of any other interesting anecdotes. PS the anonymity “your identity is hidden” thing is a myth.

If you would like me to present on Big Data at your next meeting/conference or run a workshop that lifts the veil on Facebook and other social media platforms, sing out. pa@laurelpapworth.com or 0432684992. 

Jul 022015
 

How to create a social media press room and write a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks.

Jun 252015
 

In my 8 ways to deal with negative criticism in social media course, I outline the 8 ways to deal with trolls on Facebook and bad reviews in social media. You can ignore, educate, lawyer up, fight back, confess, own etc. (see social media chart at bottom of post). Each social media response comes with a positive and a negative possible response (and you’ll often get both). The confession step is fine – apologise away – but make sure you are not digging a bigger hole.

Advanced Social Media Course – August Sydney 2015

 Course, social media, Social Media Australia, Training  Comments Off on Advanced Social Media Course – August Sydney 2015
Jun 222015
 

Looking for an advanced social media course in Sydney? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? Look no further! 🙂

Feb 122015
 

How to do a social media strategy online course with homework and writing content calendars, setting goals, target audience and key influencers. Valentines Day campaign includes a social media strategy competition.

Jan 122015
 

Online courses on social media – video lectures, case studies, statistics and homework consisting of understanding a brief and responding with a social media strategy or campaign or measurement tools etc. Facebook, Twitter, Google Plus and other platforms training.

Dec 182014
 

Why I tweeted what I did, during the Sydney Siege. Crisis Comms and managing negative tweets. Is Ignore an option?

3 Day Social Media Intensive – Hands on! Sydney 2014

 Course, Education, social media, Workshop Notes  Comments Off on 3 Day Social Media Intensive – Hands on! Sydney 2014
Nov 042014
 

A 3 day intensive social media workshop for small groups (8-10) on Facebook, Twitter, social media strategy, campaigns, measurement. Bring your laptop!