How to Write a Social Media Press Release #socialmedia

Jigsaw press release room

How to create a social media press room and write a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks.

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Apologies and #Socialmedia in Crisis Comms PR


In my 8 ways to deal with negative criticism in social media course, I outline the 8 ways to deal with trolls on Facebook and bad reviews in social media. You can ignore, educate, lawyer up, fight back, confess, own etc. (see social media chart at bottom of post). Each social media response comes with a positive and a negative possible response (and you’ll often get both). The confession step is fine – apologise away – but make sure you are not digging a bigger hole.

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Advanced Social Media Course – August Sydney 2015


Looking for an advanced social media course in Sydney? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? Look no further! :)

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Social Media Strategy Course – Valentine’s Day Competition


How to do a social media strategy online course with homework and writing content calendars, setting goals, target audience and key influencers. Valentines Day campaign includes a social media strategy competition.

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Social Media Online Courses and Training

Online courses on social media – video lectures, case studies, statistics and homework consisting of understanding a brief and responding with a social media strategy or campaign or measurement tools etc. Facebook, Twitter, Google Plus and other platforms training.

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Tweeting during a crisis: #SocialMedia Voice

8 negative comments

Why I tweeted what I did, during the Sydney Siege. Crisis Comms and managing negative tweets. Is Ignore an option?

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3 Day Social Media Intensive – Hands on! Sydney 2014

A 3 day intensive social media workshop for small groups (8-10) on Facebook, Twitter, social media strategy, campaigns, measurement. Bring your laptop!

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16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

16 tips to understanding and using hashtags from communities of interest, to search, to measuring velocity to #socialmedia discoverability. Hashtags are important!

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