Social Media courses – Facebook Twitter – 2013 Sydney Australia

 Course, Education, Event, Online Communities, social media, Social Media Australia, social networks, Training  No Responses »
Feb 182013
 

Are you looking for practical handson computer based or lecture based training on Facebook, Twitter, social media campaigns, social media measurement etc? Here are a list of our courses and workshops in Sydney in 2013. 

training and courses in social media

Social media workshops

Here are a list of the next public classes that I’m teaching on social media in Sydney . Please note that most of them are small classes (10 -15 people) and as some of the courses are computer based, you have to bring your own laptop unless you discuss with us first (we can organise computers if told ahead of time).

PLEASE CLICK THE LINKS for full course outline and details.

Three Day Intensive Social Media Course on 11th Feb to 13th Feb 2013 Hands on computer based Facebook, Twitter, social media dashboards, 9 steps of a social media strategy, 5 steps of a campaign, dealing with negative criticism etc.

Social Media Campaign Course on 22nd March 2013 5 Steps of a social media campaign using Twitter and Facebook, dashboards and social media websites/campaign sites.

How to Blog/create a social media website on 10th April 2013 How to build a social media website with a blog, pages, video, articles and integrate social media, build audiences. Computer based with WordPress.

Social Media Measurement Course on 24th April 2013 What to measure, how to measure it, comparison with traditional marketing media measurements. Tools demonstrated.

Three Day Intensive Social Media Course on 13th May to 15th May 2013 Hands on computer based Facebook, Twitter, social media dashboards, 9 steps of a social media strategy, 5 steps of a campaign, dealing with negative criticism etc.

Advanced Facebook on May 24th – hands on computer based adding competition tabs and fangates to Facebook Pages.

PLEASE NOTE: These courses often fill months in advance, we apologise if you can’t get a place. Please email us to go on a waiting list if you prefer.  There are many more courses that we run privately for organisations – let us know (pa@laurelpapworth.com)  if you want one – but these are the current public classes. 

 

UK Teen Troll and Australian Radio Host – Social Media vs Traditional

 Media, Online Communities, social media  3 Responses »
Sep 302012
 

Where do our teenagers learn it is fine to trash someone mourning the death of their father? From the media. #StopTheMedia #TrollMedia Compare these two situations: A UK Teen is arrested for making comments about an Olympian diver’s (Tom Daly) father’s death on Twitter and a lauded Australian Radio Host is lauded for making comments in front of Uni students about our Prime Minister’s father’s death.

You Need To Know: Social Media and Retail

 Online Communities, Smart Company, social media  6 Responses »
Sep 242012
 

Social media tells you exactly what your customers think, no more guessing games, no more marketing evaluations, no more feedback cards. The unloved restaurant can now know exactly why the restaurant next door is full, and theirs is empty, but only if they want to know.

Charlotte Dawson, Cyberbullies and Social Media Pot and Kettle

 social media, TV, Twitter  77 Responses »
Aug 302012
 

Social Media and over reaction to negative criticism: Charlotte Dawson has made a career of slagging off all and sundry and using her broadcasting power to bully others yet now she is in hospital in reaction to a twitterer that she stalked and created a fuss over. Very strange….

Lance Armstrong and a tweeted Social Media Press Release

 Online Communities, social media, social networks, Twitter  3 Responses »
Aug 242012
 

Social media press releases are about exposure/reach not circulation. Twitter report on Lance Armstrong and anti doping tweet. How 3.5 million followers converts into nearly 8 million pairs of eyeballs through 14,000 retweets.

Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

 blogs, Course, Education, Event, Online Communities, social media, Social Media Australia, social networks, Training  34 Responses »
Jun 112012
 

Are you looking for a social media course? Facebook Timeline, Twitter, Google Plus for Business Pages, Pinterest, Foursquare, blogging? Here are a list of current and upcoming courses and social media training in Australia, Sydney, Melbourne, Brisbane and other locations. Facebook, Twitter, google plus education by a well known and respected social media consultant Laurel Papworth

Finish This Sentence: Social Media is…

 Marketing, Online Communities, social media, social networks  45 Responses »
Mar 112012
 

There are a few pitfalls in social media and definitely one of them is to try and force conversations around “finish my sentence….” games. It never ends well – either ignored or turned vile. Here’s some tips and warnings for beginner online community managers.  Why do companies insist on doing dodgy “campaigns”? We call them community events, or viral spiked activities in online communities. Dodgy meaning completely unrelated to the community values or to the company brand message. Finish this sentence… here are the gaffes QANTASAIRWAYS: ”To enter tell us ‘What is your dream luxury inflight experience? (Be creative!) Answer must Continue Reading…

Got a Rubbish website? Social Media evaluation – Special Offer – $1800

 blogs, Community Crew, Online Communities, social media, social networks, Special Offer  18 Responses »
Feb 142012
 

Very very rare for me to blog about our special offers, whether it’s social media evaluation discounts or something else.  I usually offer them through my fortnightly email newsletter (signup form).  Anyway. I was reading 10 ways to make a rubbish website… …and thought about how often clients ask me to do a social media audit or social media evaluation. To put together a document on what they could be doing better. Or to create something to give to their web developers: they usually understand my recommendations but are not sure they can articulate it clearly to the guys who Continue Reading…

Social Media Training for February March 2012

 Course, Event, Online Communities, social media, social networks  13 Responses »
Jan 312012
 

If you are in Sydney, Melbourne or Brisbane I am teaching some one day hands on courses on social media campaigns, Facebook and Twitter, also 1/2 day courses on LinkedIn or Google Plus. Handson means the practical exercises are computer based (we have a lab).  Please forward this (Share on Facebook, Tweet it, email, whatevs ) to anyone you think might be interested?  If you want to do a course with me later on, want early bird pricing, or just general tips on social media, you can also signup for my enewsletter (stuff that doesn’t make it on to the blog). Social Continue Reading…

Kyle Sandilands, Sponsors and Hypocrites

 Twitter  77 Responses »
Nov 242011
 

Don’t employ a shock-comedian (Catherine Deveny) and then expect her to behave on Twitter. Don’t advertise on Kyle Sandilands shock-jock radio show and then expect him to behave. Match your purpose and your value systems with your channels or you will play the hypocrite when it finally falls apart.And if you don’t agree with their values don’t advertise with them at all - don’t wait for it all to blow up and THEN get rewarded with a “good citizen” badge. You deserve a different kind of badge…  I just think people should “own” their value systems & be accountable for them. Continue Reading…

Social Media for Training Departments in Companies

 Corporate, Education, Event, Online Communities, social media, social networks  34 Responses »
Sep 142011
 

I was invited to speak on social media in the Enterprise by Cadre eLearning to a group of corporate training people. Here are the slides for them. Training departments and social media View more presentations from Laurel Papworth. The diagrams I used are on Flickr. The key points I covered: we can use social media internally to distribute (broadcast) our own training material, or we can use community tools to create the material right through to peer to peer training Pedagogical studies show we learn more effectively from our peers than from exams, teachers or books. how we “discover” educational Continue Reading…

Mary Poppins Online Community – Social Media Manager Leah Howard

 Online Communities, social media, Social Media Australia, Social Media Business, social networks  31 Responses »
Sep 052011
 

I loved interviewing Leah Howard who plays Mrs Corry in Mary Poppins and is Disney’s online community manager slash social media manager for the show. We grabbed a drink, Vashti held the camera and we chatted on about Facebook, Twitter, audiences, story lines and the future of social entertainment. Leah Howard as the social media manager exhibits for me all the clear signs for an engaging online community manager – passion, a love for the community/audience, authenticity and commitment to honest relationship, knowledgeable, interest in extending the story lines (e.g. backstage) not just selling more tickets, longevity. Leah Howard the Continue Reading…

Qantas Airways on Twitter and the Black Face criticism

 Online Communities, social media, Social Media Australia, social networks, Twitter  41 Responses »
Aug 292011
 

Do online communities overreact? Qantas Airways published a photo of two fans with blacked out faces and wigs on, causing a controversy on Twitter, in spite of Radike Samo not minding at all.  My view is that there are deeper issues here -Qantas brand voice on social media is not their traditional marketing voice. What would Virgin do? Staff should be backed on social media and the Community is NOT always right! I received an email from a journalist at B&T asking for a quote on this situation below. For once my social network let me down – I was Continue Reading…

Social Media Exercise: Hoyts Cinema

 Online Communities, public relations, social media, Social Media Exercise, social networks, Twitter  7 Responses »
May 112011
 

Hoyts and social media – what do you do when someone names and shames publicly issues with your company, like this Twitter discussion I initiated about Hoyts Cinemas? An exercise for social media students and practitioners – what do you do when someone goes on a Twant (Twitter rant)? Use the diagram covered in  8 ways to deal with negative comments as background. (for my classes and anyone else who wants to play). Work in pairs or groups and figure out a strategy. If they are my tweets, no name. If others, their twitter name is in brackets. Factual: Dear Continue Reading…

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