Feb 122015

SOCIAL MEDIA COURSE: How to do a social media strategy online course with homework and writing content calendars, setting goals, target audience and key influencers. Valentines Day competition  for homework! For the students of my new Social Media Strategy course here’s a little competition for you around Engagement, conversation diary/calendars etc. Bonus points for adding the Valentines stuff to your Engagement Calendar. :)

NOTE: If you’d like to give it a go(and join my 3000+ students online) but haven’t signed up,  please use this link social media strategy course (coupon WebsiteMar2015)- half price til mid March.



A fun competition for you.

1. Complete Section 10 on Rituals and Rites of Passage in an Online Community particularly focussing on Conversation Diary around holidays and events. Make sure you understand that section – all 3 lectures.

2a. OPTION 1 in the Discussion area, OUTLINE in a couple of sentences a Valentine’s Day Social Media Campaign that you have seen kicking around the internet. From Pizza to Shoes to Banks, they all grab Valentines day for competitions, promotions and online community activities. You can link to them too.

2b. ALTERNATIVELY give me a couple of sentences on your Brand/product/service OR your Client Brief/Project (Lecture 3) and how Valentine’s Day could be implemented for the project or your company.

WIN one of 3 complimentary ticket to my online course Advanced Facebook (power editor, adding shops, analytics) when it’s released in March. I’ll be choosing the best 3 – the course price will be $199 so worth it if you are interested in expanding your understanding of Facebook at a Business level.

The first lecture in Section 10 is here https://www.udemy.com/social-media-strategy/#/lecture/2179936

All my love and heart and kissy kissy stuff (you know I mean that most sincerely :P) in this most romantic of times. Happy Valentines Day

Laurel Papworth

Social Media Strategy

STUDENTS: Course Discussions are here https://www.udemy.com/social-media-strategy/#/discussions- make sure you have chosen a project for your strategy document (either Social Good, Gov, B2B or B2C) as it’ll make it easier to complete the homework and exercises.

Jan 122015

Online courses on social media – video lectures, case studies, statistics and homework consisting of understanding a brief and responding with a social media strategy or campaign or measurement tools etc. Facebook, Twitter, Google Plus and other platforms training.

Nov 042014

A 3 day intensive social media workshop for small groups (8-10) on Facebook, Twitter, social media strategy, campaigns, measurement. Bring your laptop!

Sep 192014

16 tips to understanding and using hashtags from communities of interest, to search, to measuring velocity to #socialmedia discoverability. Hashtags are important!

Jul 212014

Social Media Monitoring: RSS Extensions for Browsers Add these extensions/addons/plugins to your preferred browser if you want the browser to find the RSS feeds for you. These links/extensions may or may not work!

Feb 142014

What is Neknominate? And Should we ask an American company (Facebook, Google) to censor Australians citizens that are doing stupid but not illegal stuff? If we hand our sovereignty over to Facebook and Google (I don’t include Twitter as they have already rolled over and made no attempt to protect our privacy), should we get pissy if Saudi, China and Korean Governments demand the same?

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