How do you know who has clicked through on a link, how many times and the sum of click thrus on retweets? Let Auntie SilkCharm explain.
In dot points:
- Sign up to Tweetburner
- Add Twurl button to your toolbar
- Monitor pages twurled on yr archive page e.g. http://tweetburner.com/users/SilkCharm/archive
- Click the barchart graphic for more information – retweets for example, Twitter apps used, time of clickthroughs.
In pictures.
Go to Tweetburner, sign up, you’ll end up with a URL like http://tweetburner.com/users/SilkCharm/archive
Drag the Orange thingie to your toolbar. This means that whenever you are on a page you want to Tweet and monitor, you click the toolbar button and up springs a popup window.
See? There’s the toolbar.
The pop window looks like this
You can see the URL that is being twurled, add @names and your 140 chars.
Now monitor your archive page that has a URL like http://tweetburner.com/users/SilkCharm/archive
The bar chart takes you to the URL for more information on that Twurl/Tweet and has the format http://tweetburner.com/links/3zj6hw
Dunno why it only shows a few reTweeters – I had at least 80 on this one. But you can check retweeters usually on http://search.twitter.com – hope this helped. For Mike Seyfang @Fang, who asked nicely.
Metrics and measurement in the social network space rock. I don’t understand why people say you can’t measure a social media campaign – I’d be lost measuring a traditional media campaign. I teach Social Media Measuring one day workshops through AFTRS and in Singapore. Not really plugging – just making sure that no-one says stuff can’t be measured without knowing I’m gonna slap ‘em – just gently. 
By the way, if you are tweeting your own blog posts – spamming ‘em – WordPress has Tweetback plugins. FTW!
