Social media press releases are about exposure/reach not circulation. Twitter report on Lance Armstrong and anti doping tweet. How 3.5 million followers converts into nearly 8 million pairs of eyeballs through 14,000 retweets.
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How do you know who has clicked through on a link, how many times and the sum of click thrus on retweets? Let Auntie SilkCharm explain. In dot points: Sign up to Tweetburner Add Twurl button to your toolbar Monitor pages twurled on yr archive page e.g. http://tweetburner.com/users/SilkCharm/archive Click the barchart graphic for more information […]
Stephen Fry showing why heritage media hate social media and why we hardly notice (hat tip: John Lacey): If people (lp: famous) want to announce their new this or their new that, they’re going “I’m not going to do an interview, I’m not going to sit in the Dorchester for seven days having one interviewer […]
… but not on Heritage Media.TweetGrid video (click HIGH DEFINITION on YouTube site if you want to read words clearly) First. The bombings in Mumbai are shocking. Loss of life, fear, a tragedy being played out live is not Entertainment. CNN seems to be covering the hotel damage more than the people lost but to […]
That title Corporate Social Media looks funny doesn’t it? I mean, some people still think of ‘social‘ as ‘party‘. Like, Corey from Melbourne on MySpace. They don’t realise that ‘social‘ means ‘society‘ – friends and family, yes, but also sports heroes and politicians and other leaders, and those we deem tabloid worthy – the Angelina […]