As Twitter, Facebook and apps like Zeebox continue to drive attention to TV Shows, they paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? TV becomes the loss leader to the 2nd screen apps, as television stations hand over their audiences to 3rd parties.
iTweevee is coming to Australia 3rd week of September complete with tv guide, twitter access and #hashtags.
Sydney Australia: I’m presenting at a public short (morning) course run through LAMP (Laboratory for Advanced Media Production) and AFTRS (Australian Film Television and Radio School) on 22nd April from 9:30 to 1pm. The fee is $60 and Jackie Turnure (Hoodlum) and Justin Baird (Google) are co-presenting. Innovations in Multi Platform Content A selection of […]
I’ve spent the last couple of weeks pixel deep in reports on TV- subscription, pay, SMS, IP, download,upload and what not. From Paul Budde to Reeltime to EroticStarSearch to What’s New. Off to the Astra conference and the So You Want your own TV Station panel. Listening to Kim Williams on Foxtel, John Porter on […]