Social Media: Australian Society of Travel Writers

 Online Communities, social media, social networks  10 Responses »
Mar 092011
 

In November last year, I spoke on social media and the impact it has on the Travel Writers industry. Great group – both speakers and audience. I was on a panel and then ran a bit of a workshop. I’m convinced that anyone currently in the writing/communicating industry will do fantastically well in social media.

Social Media and Travel writers

Anyway sorry for the delay, but you can download the Social Media and Travel Writers presentation from Slideshare or just flick through the slides above. :)

 Posted by Laurel Papworth at 7:37 pm  Tagged with: , , , , , , , ,

Tourism Australia: There's Nothing Like…

 user generated content  9 Responses »
Mar 312010
 

Tourism Australia There’s Nothing Like… A Western Australia Tourism campaign called A Real Australian… (from exactly 4 years ago) In 2006, Western Australia’s Postcard campaign. So cute. You pick a postcard and have to finish the sentence A Real Australian…” Do you like my entry? Wish me luck! In 2010 from The Australian THE world will be told “There’s Nothing Like Australia” after tourism bosses revealed the long awaited replacement for the widely criticised Bloody Hell campaign this morning. Tourism Australia has chosen the line to anchor Australian tourism advertising around the globe for the next decade and are calling on Continue Reading…

 Posted by Laurel Papworth at 2:12 pm  Tagged with: ,

Hotels and Social Media Travel Tourism

 Online Communities, social media, Social Media Australia, social networks  15 Responses »
Jan 152010
 

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Interesting to juxtapose them against the reality of our booking with Discover Australia and staying at the York Fairmont in the Blue Mountains. Aaah Holidays. Who’d ‘ave ‘em eh?  Just had a rather crappy experience with Discover Australia – they advertised “Free Internet -Exclusive” for the hotel we wanted to stay in, then after we booked (we sent a confirmation email with a question on the internet) said “Oh it’s just a FREE 1/2 HOUR”. I reported them to the ACCC – remember “free”mobile phone Continue Reading…

 Posted by Laurel Papworth at 10:42 am  Tagged with: , , , , , , ,

Social Media Asia: Ultimate Explorers Thailand

 blogs, Event, Online Communities, social media, social networks, web 2.0  12 Responses »
Sep 252009
 

Thailand have a social media competition – inviting bloggers to undertake a “team” holiday set with challenges they have to blog about.

 Posted by Laurel Papworth at 7:59 pm  Tagged with: , , , , , , , , , , , , , , , , , , , , ,

Twitter: Haiku and London Train Station Kingsplace

 Online Communities, social media, social networks, Twitter  11 Responses »
May 282009
 

Your mission – go to the social network Twitter, write a haiku about English summer (or their approximation there of), tweet it, with the hashtag (label) of #kingsplace.  From Kinsgplace website: Twitter Welcome to the Great British Summer Haiku Competition! Dear Visitor, Kings Place has teamed up with Network Rail to create the world’s first ‘mobile poetry competition’, focused on neighbouring Kings Cross Station. People travelling into Kings Cross in the mornings are invited to submit Haiku-style poems on the subject of the British Summer from their mobile phones, using Twitter, and gain a chance to see their work displayed on the largest digital advertising Continue Reading…

 Posted by Laurel Papworth at 1:15 pm  Tagged with: , , , , , , , , ,

Australia: Travel Tourism and User Generated Content

 Online Communities, Social Media Australia, social networks, statistics  8 Responses »
Feb 142009
 

From time to time I run workshops, strategy sessions and give keynotes at Travel and Tourism conferences on the role of social networks, user generated content and peer reviews in that industry A new industry booklet from Sustainable Tourism Cooperative Research Centre (STCRC) has revealed the power of interactive web tools, or user-generated content (UGC), in influencing consumer’s travel plans. The research has revealed that almost a third of people think interactive web tools such as blogs, reviews and star ratings are ‘very influential’ in their holiday planning, with a further 50% saying these tools have ‘certain influence’ on their Continue Reading…

 Posted by Laurel Papworth at 6:29 pm  Tagged with: , , , , , , , , ,

Jouney to Jeddah: Homeward Bound

 Event, Personal  1 Response »
Mar 202008
 

Last night: The Sun sinking into the Red Sea Just a quick post – last hour in the hotel here at Jeddah. Then heading to the airport – women aren’t meant to be travelling alone, so this could be interesting. I overnight in Dubai (should be at my hotel after 9 I guess) and leave first thing in the morning for the last leg home to Sydney. I will try to Twitter from my mobile phone but don’t worry if you don’t hear from me for a few days. Thanks to everyone who had taken such an interest in this Continue Reading…

 Posted by Laurel Papworth at 2:06 am  Tagged with: , , , , , , , , , ,

Yahoo beta testing mashup sites for Bangalore, Delhi

 Online Communities, social networks, user generated content, web 2.0, Wiki  No Responses »
Feb 062007
 

From TechMag: Yahoo India is beta testing mashup sites, called Our City, for Bangalore and Delhi. According to Yahoo Our City, users would be able to explore and share city-specific photos, videos, events, news, weather, blogs and trip plans. The content on the Yahoo Our City mashup sites is sourced from various online sources including Wikipedia, Flickr, Yahoo Video, Upcoming and del.icio.us. The news section picks up the news related to Bangalore or Delhi from the web and also lists the main papers of the respective city. (According to Wikipedia, a mashup is a website or application that combines content Continue Reading…

 Posted by Laurel Papworth at 11:41 pm  Tagged with: , , , , , , , , , , , ,

User generated advertising

 Online Communities  No Responses »
Aug 092006
 

Matt created the first video in Sep/Oct 2004, on his own. Thought it was funny to upload a video of himself dancing. It was a smash. Stride Gum heard about it (Cadburys?) and asked him to make another one. He finished it last month. Did they make you chew gum on your trip?They didn’t make me do much of anything. They are very good people.Did they tell you where to go?Nope. They said, and I’m quoting here:“We like what you’re doing. We want to help you. We don’t want to mess with you.”These words charmed me, and they stayed true Continue Reading…

 Posted by Laurel Papworth at 7:40 pm  Tagged with: , , , , , ,
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