Hitler Downfall: Constantine Film vs The World

 Online Communities, social media, social networks  10 Responses »
Apr 232010
 

Mashable reported this morning that, after the Hitler Downfall meme had done it’s work and made tonnes of money for Constantine Films, that Constantine Films was forcing the parody videos to be removed. The intriguing piece of news for me was the fact that YouTube seemed to be taking the side of us naughty content “pirates” complete with instructions on the YouTube blog on how to fight the charge. As one of the affected (see my Toyota Yaris Downfall post) I thought I’d check it out.

When I logged into YouTube all was fine. It seems that as the content uploader, I didn’t get any messages. However if I logged out and tried to view the video, then the warnings came:

Very weird.

Continue reading »

 Posted by Laurel Papworth at 2:51 pm  Tagged with: , , , , , , , , , , , ,

Australia Toyota Yaris social media campaign Downfall

 Featured, Online Communities, social media, Social Media Australia, social networks  51 Responses »
Nov 082009
 

Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign”. Think “stunt” and you have a better idea of what they are talking about.. And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes to using the same tactics in online communities, there’s damage done.  What happened to engagement, respect, conversation, collaboration, dialogue? Re: the video. If you want a different kind of engagement than social media stunts, please retweet or comment or link or something? If you are Continue Reading…

 Posted by Laurel Papworth at 1:45 pm  Tagged with: , , , , , , , , , , , , , , , , , , ,

Volkswagen: The fun theory

 Online Communities, social media, Social Media Australia, social networks  15 Responses »
Oct 212009
 

I’m a huge fan of advertising campaigns in social spaces that are fun, narrative, a game, and not in your face. This one from The Fun Theory meets all that criteria and more:

 Posted by Laurel Papworth at 6:22 pm  Tagged with: , , , , , , , , , ,

Toyota Flash online community wannabe

 social networks, web 2.0  No Responses »
Jan 062007
 

How Not To Build An Online Community???: Toyota’s MySpace Clone – It’s not just Disney.com that’s getting accused of trying to build a MySpace clone – Toyota rolled out a social network for Hybrid users yesterday that’s attracting the same comparisons. In truth, there aren’t many similarities – Toyota has created a mini-site, using 100% Flash, that lets you create a profile and add your age group, vehicle color and reasons why you drive a hybrid. It feels more like a marketing effort than an attempt to build something for the long term, and this will likely close down fairly Continue Reading…

 Posted by Laurel Papworth at 3:52 am  Tagged with: , , , , , , , , , , ,
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