Social Media: Australian Society of Travel Writers

 Online Communities, social media, social networks  10 Responses »
Mar 092011
 

In November last year, I spoke on social media and the impact it has on the Travel Writers industry. Great group – both speakers and audience. I was on a panel and then ran a bit of a workshop. I’m convinced that anyone currently in the writing/communicating industry will do fantastically well in social media.

Social Media and Travel writers

Anyway sorry for the delay, but you can download the Social Media and Travel Writers presentation from Slideshare or just flick through the slides above. :)

 Posted by Laurel Papworth at 7:37 pm  Tagged with: , , , , , , , ,

Hotels and Social Media Travel Tourism

 Online Communities, social media, Social Media Australia, social networks  15 Responses »
Jan 152010
 

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Interesting to juxtapose them against the reality of our booking with Discover Australia and staying at the York Fairmont in the Blue Mountains. Aaah Holidays. Who’d ‘ave ‘em eh?  Just had a rather crappy experience with Discover Australia – they advertised “Free Internet -Exclusive” for the hotel we wanted to stay in, then after we booked (we sent a confirmation email with a question on the internet) said “Oh it’s just a FREE 1/2 HOUR”. I reported them to the ACCC – remember “free”mobile phone Continue Reading…

 Posted by Laurel Papworth at 10:42 am  Tagged with: , , , , , , ,

Social Media Asia: Ultimate Explorers Thailand

 blogs, Event, Online Communities, social media, social networks, web 2.0  12 Responses »
Sep 252009
 

Thailand have a social media competition – inviting bloggers to undertake a “team” holiday set with challenges they have to blog about.

 Posted by Laurel Papworth at 7:59 pm  Tagged with: , , , , , , , , , , , , , , , , , , , , ,

Australia: Travel Tourism and User Generated Content

 Online Communities, Social Media Australia, social networks, statistics  8 Responses »
Feb 142009
 

From time to time I run workshops, strategy sessions and give keynotes at Travel and Tourism conferences on the role of social networks, user generated content and peer reviews in that industry A new industry booklet from Sustainable Tourism Cooperative Research Centre (STCRC) has revealed the power of interactive web tools, or user-generated content (UGC), in influencing consumer’s travel plans. The research has revealed that almost a third of people think interactive web tools such as blogs, reviews and star ratings are ‘very influential’ in their holiday planning, with a further 50% saying these tools have ‘certain influence’ on their Continue Reading…

 Posted by Laurel Papworth at 6:29 pm  Tagged with: , , , , , , , , ,
© 2011 Laurel Papworth Suffusion theme by Sayontan Sinha