Australia Toyota Yaris social media campaign Downfall

 Featured, Online Communities, social media, Social Media Australia, social networks  51 Responses »
Nov 082009
 

Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign”. Think “stunt” and you have a better idea of what they are talking about.. And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes to using the same tactics in online communities, there’s damage done.  What happened to engagement, respect, conversation, collaboration, dialogue? Re: the video. If you want a different kind of engagement than social media stunts, please retweet or comment or link or something? If you are fine with it, that’s ok too. My wish for a indepth social media engagement from Toyota goes unanswered so far I guess.

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Social Marketing vs Traditional Marketing Mix

 blogs, Featured, Marketing, Online Communities, social media, Social Media Australia, social networks  28 Responses »
Mar 072009
 

In Australia, which is best – traditional agencies doing social vs social media consultancies? What is the marketing mix – online, offline, direct, TV, social – that is optimum for brands? Note for overseas readers: Tony Thomas runs a small agency The Population specializing in social media marketing). I saw Tony Thomas’ letter in B&T while moseying around a Bondi Newsagency. He reprinted it on his blog: “Social media will replace all other forms of media within the next 5 years by making them appear irrelevant to today’s changing media consumer.” I have one word in response to this statement: Continue Reading…