Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign”. Think “stunt” and you have a better idea of what they are talking about.. And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes to using the same tactics in online communities, there’s damage done. What happened to engagement, respect, conversation, collaboration, dialogue? Re: the video. If you want a different kind of engagement than social media stunts, please retweet or comment or link or something? If you are fine with it, that’s ok too. My wish for a indepth social media engagement from Toyota goes unanswered so far I guess.
Posted by Laurel Papworth at 1:45 pm Tagged with: Advertising, blunty, clever film competition, head of traditional marketing, Iris, lego, one green bean, Online Communities, Peter Webster, saatchi, Scott Thomson, short head, social advertising, social media, Social Media Australia, social networks, The Population, Todd Connolly, Toyota, yaris
In Australia, which is best – traditional agencies doing social vs social media consultancies? What is the marketing mix – online, offline, direct, TV, social – that is optimum for brands? Note for overseas readers: Tony Thomas runs a small agency The Population specializing in social media marketing). I saw Tony Thomas’ letter in B&T while moseying around a Bondi Newsagency. He reprinted it on his blog: “Social media will replace all other forms of media within the next 5 years by making them appear irrelevant to today’s changing media consumer.” I have one word in response to this statement: Continue Reading…
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Posted by Laurel Papworth at 3:30 pm Tagged with: B&T, broader media, large mainstream agency, media community, media consumer, non-social media agencies, Online Communities, online community, online/new/interactive departments, pure play social media, reporter, social media, Social Media Australia, social media component, social media consultant, social media expert, social media marketer, social media marketing information, social media person, social media specialist agency, social networks, social vs social media consultancies, take over traditional media, The Population, Tony Thomas
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