Telstra has done a deal with National Broadband Network Co (or a heads of agreement which is not quite the same thing). You can read about it here. And an analysis of it here. But one thing that is clear, or was, after a bit of a Twitter discussion:  that copper is no more. The thingie that ran our phone networks for hundreds of years (ok, last century) is being put out to pasture, retired, taken out.

In the early 1980′s I worked for  the then Telecom Australia. It’s a family tradition, as both my parents worked at Telecom Australia for the majority of their working lives. Copper networks was actually part of the discussion at the dinner table… what? you mean it wasn’t at yours? Anyway as I was saying, I worked for them, in their Private Lines department, in Adelaide. Waymouth Street I think.  Now how do I explain private lines? Hmmm. Some companies, mostly what we called in the 80′s “multinationals” had a very expensive service called a “private line”. I only remember a few companies having it – SANTOS was one. The television stations were another. If the “private line” was cut or damaged between Melbourne and Adelaide, the TV station went off the air and the test pattern…

Please Stand By

… or worse, a picture of a woman with a headset on and the words “Telecom Fault, service will be resumed shortly”. Which meant people rang me to find out why the TV was off the air. There was either nothing to do or it was frantic. Mostly frantic, there was a lot of digging and roadworks between Melbourne and Adelaide in those days.

I remember it surprising me that companies would want their own private lines. And I thought “data” over networks probably meant fax machines. That private lines started to grow and became ISDN, Telstra Multimedia, and eventually I dunno, BigPond I guess … well, from little acorns grow.

So, ce la vie, bon voyage and RIP to copper networks. I’ll miss you (nah, not really). Meanwhile I predict a glut in the copper jewellry market. And these things:

copper tree

Dust collectors or another revenue stream for Telstra? I’ll let you decide. You’ve got a while, take your time. Copper will shift very slowly.

By the way, have a think about this: the yoof of today, Digital Natives, think anyone over about 18 years of age can’t “get” online medium because they are Digital Immigrants. Yet we seem to have coped with the TV being brought into the home, the massive increase in telecommunications such as home phones, faxes and mobiles –  wow, my mum and dad even figured out how to use an iPhone! We also led the way in recording shows at home (quaintly still called “video-ing” in our house) and we also had the first home computers (mine was a Mac Plus with a 20 MB Rodime external drive). So, dear digital natives, you can f**k off, with your “you don’t understand our world” prattle. end rant.

#DigitalImmigrant #CopperNative This post is for @Tarale. :)

 

Telstra closes Now We Are Talking blogs in anticipation of a new site later on. But are they burning engagement in the meantime?

 

How to become a Leader and online Influencer through Social Media – presentation I gave FITT at a community luncheon on social networks

 

Managing staff who participate in social networks. This list also includes policies called; Staff blogging policies, enterprise social network guidelines, Employee Blogging Policies, Staff engagement in online communities, and so on. I’ve done a few press (radio, print) interviews this week re: Telstra so I thought I should have another look at how Enterprise, Government, Corporates, Not for Profits  are handling the fact that their staff are members of social networks too. I once had to step in to calm down a forum that was off the charts with negativity and general unpleasant comments. To be even heard, I started Continue Reading…

 

Bandwagon – AIMIA’s (Australian Interactive Media Association)  term for social media, not mine, never refuted or retracted. Ah well.  The Awards page.  Social Media people – remember, this is limited to a hundred or so members, most of whom are agencies so don’t take it too seriously. Most social media – good stuff – is coming up naturally, and won’t be thought of as mainstream award winning stuff. Always think when looking at a campaign, “what can the audience do with the social media campaign assets?” If all they can do is pass it on as a viral video, it’s Continue Reading…

 

DirkTheCow on Twitter just linked to ThisIsHerd blog post on Vancouver film students who blog. 3rd largest country for blogging.Iran: A nation of bloggers from Mr.Aaron on Vimeo.It’s just a shame that they don’t mention that the President of Iran blogs President Mahmoud Ahmadinejad of Iran Blog It’s not that the video is wrong, it’s just that knowing the President of a country – especially Iran – blogs, adds something to the story. He even has comments turned on. Not the type we have in the West but presumably honest and valid in Middle Eastern culture: Dear and honorable president Continue Reading…

 

Social Network Telecommunications view presentation (tags: open-mesh fon telecommunications to) Whew, I just got home from presenting on Social Network Telecommunications – the Consumer as ISP at Broadband Australia 2008 conference. Anyway, I thought I’d take you through the slides (above), which develop further my other open mesh blog posts. The First Bit (up to slide 6) Click or got to Flickr for full view of diagram I wanted to show that currently social media is still very 2.0. Locked down content. The user generated video or podcast or photo or mix of all goes in the content box. It’s Continue Reading…

 

Oh I don’t know what’s going on over at wikipedia (also called “NotNotableEnoughEncyclopedia” or “NotMadeInAmerica Wikipedia) about poor ol’ Sol Trujillo. From IT Wire: Telstra heavies Wikipedia to protect CEO’s imageReports have emerged revealing that, back in March this year, Telstra lawyers wrote to Wikipedia alleging that some parts of the entry on Telstra CEO Sol Trujillo were defamatory and demanding their immediate removal: Which may explain why his entry today is bereft of any reference to the many critical articles about him published in the early days of his Telstra leadership. (There is now a follow-up article on this Continue Reading…

 

Warning! Warning! ***Spoiler*** Don’t read ahead if you still like to believe in Santa Claus and pixies and that social networks will solve world hunger, global warming and your personal financial woes. Communities offline and online have rituals. It could be an Easter egg hunt at Easter, or Talk like a Pirate Day, or even just how we say hello/goodbye and thank you. Each ritual has a deeper tribal meaning – I think clinking glasses and having a toast was about calling down vengeance if anyone snuck some poison in. April Fool’s Day may well be the one day of Continue Reading…

 

Heigh ho, heigh ho, it’s a-conferencing I go. Today and tomorrow anyway. And Friday. Oh and next week at ad:tech too. First up: today and tomorrow Ross MonaghanDeakin University and Founder, The MediaPod Rob Shilkin Head of Corporate Communications & Public Affairs, Google Australia & New Zealand Adrian Christie Head of Public Relations, Sony Computer Entertainment Rod BruemFounding Editor, Now We Are Talking, Telstra Trevor CookDirector, Jackson Wells Morris Virginia StewartPublic Affairs, Church of Scientology Kylie JohnsonHead of Multimedia, CSIRO Ross DawsonCEO, Advanced Human Technologies Max Uechtritz Editor-in-Chief, ninemsn Bruce BelshamEditor, abc.net.au, ABC David HigginsEditor, News.com.au Mike Van NiekerkEditor-in-Chief, Fairfax Continue Reading…

 

I wrote a few paragraphs recently for The Venture Group newsletter – the pdfs from that issue are gone, but what I wrote seems to be popular. Note the top right: in the next years the market for web 2.0 companies will get standardized. It seems to me that investment companies really do want to invest in your you-beaut idea for an online community. But they only want three things: your exit strategy and your revenue stream. Well, there’s probably a third thing but I don’t know what it is. You, of course, are creating your community with ethics, high Continue Reading…

 

While it’ s not necessary to have a compelling context, when you do, it sure does help drive both online and offline loyalty to a media property: Australian Idol packs online punch SYDNEY: Network Ten’s Australian Idol is proving to be a hit not just on TV, according to Hitwise data. Average weekly unique visitors to the Australian Idol website are up 25% to more than 102,000 from 2006, while the average session has increased 37% to around 11 minutes. For the 2007 series ,seven times the number of videos previously available can now be watched on the site, and Continue Reading…

 

Yeh I know, pollies in online communities is boring, but here’s an interesting debate at broadband’s most powerful online community, Whirlpool (WP), posted half an hour ago: Does Whirlpool have a formal policy on what sort of contributions political candidates can make here? A few weeks ago, I ran upon the site of a NSW senate candidate with very forwarding thinking IT/broadband/comms/energy related policies. I pointed it out with a thread in OtI which was promptly deleted for being promotional. Yesterday while idling in a Linux-related IRC channel, I read someone (who turned out to be the same person!) saying Continue Reading…

 

I don’t need your attitude, mr/s telstra bigpond marketing dude, I have my own. For you nosy Americans and Brits – Telstra is Australia’s biggest telecommunications company. And one of the largest Australian companies, full stop. Sort of our version of British Telecom. Or Sprint I guess. Their broadband division is called BigPond. And *drum roll, and excited yelpings* they sent little ol’ me an email: Dear BigPond® Member, Are you social, belong to lots of networks and love being involved in online communities? We’re interested in listening to your ideas, feedback and suggestions to help shape the future of Continue Reading…

 

I belong to the Real Life Education group in Second Life. Thought I might help a few members by posting these: Volunteers Needed For… (sorry can’t read the rest, window doesn’t expand)Hello again everyone, Putting out a call again for those interested in taking part in my visitor survey for my dissertation on virtual museum exhibitions. The survey involves you looking around the exhibition and then answering some questions…it takes about 30-40 minutes all up to complete. Let me know through IM if you are interested (VirLucis Hush) or just come on down to the plot and see if I’m Continue Reading…

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