Feb 062009
 

This video has nearly 8,000 comments. A lot of companies, governments, brands, famous people think that creating some content (in isolation) shoving it up on a social media channel and never looking at it again (unless there is a negative comment, cos y’know, we have to protect our ‘image’) is engagement. Well, for me it’s not. Look at the last part of the this video where she responds to some comments left on her channel. Can anyone name a corporate video on YouTube that does responds actively to comments?  I think one of the American politicians did – last year?  Continue Reading…

Feb 032009
 

Facebook is used (mostly) by members as a gated community. They want to keep information within the network, not have it published in the newspaper. News.com.au sucks sometimes: Stinging status leads to Facebook fracas WE are nominating this the Facebook fracas of the week. Names have been changed and bad words bleeped to protect the guilty. Have you seen a bigger row recently? Let us know in the comments below. It all began with a status update. Then it went downhill fast.. This sort of thing disturbs me – I know, I know, we the former passive readers are now Continue Reading…

Oct 212008
 

What do I do in the evenings? Well, I have my avatars pose, act, and otherwise help/hinder Gary Hayes in exploring the 3D web on webpages. Why, what do you do? Here’s Gary’s post Inching Towards the live Web 3.0 – Layered Social Virtual Worlds My work in virtual world give me a unique – I think – perspective in observing the migration of the 3D element out of obvous game engine into overlays. Or at least, I have fun experiencing them. Like this food fight using the RocketOn overlay (a little addon for Firefox etc) on the Sydney Morning Continue Reading…

Sep 052008
 

Am I being overly- politically sensitive or does this kind of graffiti suck bigtime?BigPond Graffiti/Advertising on Second Life/Aboriginal Sacred Space, Uluru It might only be a virtual world, it might just be Second Life – but I believe we take our values with us. In-and-out of real world, virtual world, doesn’t matter, we reveal who we are at all times. I don’t really care for what BigPond reveals about themselves … do you? Incidentally, BigPond went to a lot of trouble to get permission to use Uluru in Second Life – you are not allowed to walk on it for Continue Reading…

Mar 272008
 

You had better be real scared if you offer me friendship on Facebook – I might take out a court case against you instead of simply Decline and Block. Not. Sheesh. Facebook friends are not real friends: Judge (Daniel Emerson from Sydney Morning Herald) A British judge has made official what many of us have long suspected – that being “Facebook friends” with someone doesn’t necessarily make you their friend. The magistrate was presiding over a harassment case in which a woman accused her former boyfriend of hounding her by sending her a “friend request” on the popular social networking Continue Reading…

Feb 152008
 

How I created a blog widget, gadget, snippet, blidget of my crap for you to add to your blog/website. How sexy is this Blidget? Widgetbox is one of those easy to make widget sites. A blidget is a widget or gadget (a box with RSS feeds, like MyYahoo or iGoogle) – people can subscribe to your blog and put your headlines in a box on their page. Pretend you are the Washington Post and a press feed or news feed company like Reuters or AAP are delivering your articles to the Sydney Morning Herald and other newsources. There ya go- Continue Reading…

Oct 262007
 

Welcome home darling, how was your day at the cube farm? Bit of a discussion in today’s Sydney Morning Herald (Oct 27-28, page 3 MyCareer) about putting hobbies on job applications. (You go find the linkety link). I blame the education system for this kind of nonsense. Howard Rheingold said it so well at eduau2007 – We teach kids how to sit still all day, only moving when the bell rings, so they are assimiliated as good and obedient little battery hens.. errr workers: Here’s a bit of that article from the Sydney Morning Herald who spoke with Morgan McKinley Continue Reading…

Oct 242007
 

Very funny video here on the Sydney Morning Herald site. Stay with it to hear the Rihanna Umbrella..ella..ella oops Peter Costello..ello..ello bit at the end. (Hat tip via Facebook: Trina Tune) Australia’s answer to Obama Girl: The Axis of Awesome’s musical satire on the election battle.(02:43) Downloadable video -.wmv file.Tell me something… what would SMH lose by giving us an embed widget with a Sydney Morning Herald frame around it, and maybe a YouTube like branding screen imprint? I mean, if they count embeds as well as page views, they could, like, add them up, right? For example, 20 people Continue Reading…

Sep 292007
 

EDIT: I had a very nice voicemail from NZ Police Superintendent Hamish McCardle, the officer in charge of developing the new act – he wanted to let us know that they agree about transparency and that today the wiki is back up as a Document of Record. He also mentioned that they got a huge amount of press coverage overseas including the BBC. The Sydney Morning Herald asked me about a New Zealand Wiki that had emerged out of the New Zealand Police Department. I (of course) pretended I was completely up to speed on it all, while madly Googling Continue Reading…

Jun 242007
 

Anyone watch the Second Life thingie on 60 minutes last night? You any the wiser? I missed it – did they mention that only 3000 Australians have signed up? Globally there are 7 million avatars – but only 1 and 1/2 million have logged in the last 60 days and I never see more than 40,000 online at a time. How many of the Australian 3000 are in that 40,000? You do the math. (I get 15. And they aren’t all sitting around ABC or BigPuddle). Another Australian TV program beat-up I gather? This Four Corners one was quite good. Continue Reading…

Jun 132007
 

I get confused when PR people launch a service ignore niche communities online. But it’s addles my poor brain even more when it’s a Web 2.0 service provider ignoring We Media. Sooooo, I found this a little mind-boggling: traditional media > than bloggers when promoting social networking sites? I may have missed one of you, but I went through blogs from Ad:Tech (february) onwards and didn’t see any of you lot talking up Bebo. : PR Case study – Bebo 7 June 2007 Posted by Catriona Pollard in case studies. trackback Bebo is a global social networking website which aims Continue Reading…

Apr 032007
 

Thanks to fellow Moon Goddess (don’t ask!) Louise for notifying me of an article in yesterday’s Sydney Morning Herald NEXT section: An Australian company has begun populating cyberspace with artificially intelligent “cyber-twins” of bloggers, social networkers and even corporate PR. MyCyberTwin is a new venture from the team that took on the giants of search with its personalised Mooter search engine. A couple of years ago I blogged about ALICE – and asked the question: A wierd form of avatar, more AI than usual – not sure what to make of this one… Well I guess MyCyberTwin knew exactly what Continue Reading…

Nov 052006
 

If you buy today’s Sydney Morning Herald, you will see that I have a couple of paragraphs – go to The Guide/Icon, open to the middle (yes where the staples are!) and the article by Neena Bhandari called Upgrade Your Brain. I can’t find it on the SMH website (typical!) but if I do, I’ll link it here. It’s just guff about wiki and blogs and user generated content and how my courses are so critical for anyone wanting to get ahead in marketing today. Heh. Neena’s really nice BTW. Thought you should know that. And, I’m teaching another Social Continue Reading…

Apr 262006
 

I did have high hopes for NowWeAreTalking (see my bloglet and subsequent comments) Telstra’s attempt to build an online community around it’s services. But. The Age (Helen Westerman and Rebecca Urban) has an article, Telstra makes a discourtesy call. TELSTRA’S online mouthpiece nowwearetalking.com.au likes to do some plain speaking.But a recent posting taking a swing at rival Optus regulatory affairs chief Paul Fletcher has caused some internal embarrassment for being a bit too unvarnished.The blog entry was apparently news to site editor, chief Telstra spokesman Rod Bruem, who has just returned from overseas. And he was not happy about it.“We’re Continue Reading…