Good ol’ Forresters (from AdWeek): NEW YORK The looming economic downturn will inevitably lead to a decrease in ad spending, but marketers are likely to continue shifting money into social media, according to a new study. According to the Forrester Research report, marketer moves into areas like word of mouth, blogging and social networking will withstand tightened budgets. In contrast, marketers are likely to decrease spending in traditional media and even online vehicles geared to building brand awareness. Those findings stand in contrast to the previous economic downturn, when spending on Internet advertising cratered as marketers turned to tried-and-true media. Continue Reading…
Feb 082008
Posted by Laurel Papworth at 1:40 pm Tagged with: Advertising, Amazon, analyst, BeingGirl.com, budget advertising, even online vehicles, Facebook, Ford, Forrester Research, Google, Josh Bernoff, media campaigns, media spending, NEW YORK, online community, Procter & Gamble, purely Ad-based model for revenue, social media, social media applications, social media shopping, social networking, tampon site, tried-and-true media, USD, Yahoo!
Feb 062008
Or maybe I should say revenue back to the consumer for consumer generated content: O2 and 3 Merge Communities Network rivals O2 and 3 are going to merge their two user-generated content communities into a single collective. The new community, to be named Eyevibe, will see O2′s LookatMe and 3′s SeeMeTV video services bundled together collecting over 60,000 videos. The service enables subscribers throughout the UK to submit video clips on any subject to an online gallery, which can be viewed by other users on their mobile handset. Each time a clip is downloaded, the original content contributor receives a Continue Reading…
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Posted by Laurel Papworth at 4:57 pm Tagged with: cellphone, Chief Technology Officer, consumer economy, Dave Springall, director, director marketing, economy, GBP, Grahame Riddell, head of content, John Penberthy-Smith, Marketing, mobile, Monetization, O2 UK, Online Communities, online gallery, peer2peer, pence, social network, social networking, social networks, United Kingdom, user generated content, video services, Yospace
Jan 312008
I first thought it said “waiting for something to bing” – as in email, facebook or twitter notifications. Hmmm actually social networking isn’t a waste of a companies time and money. But it’s a little hard to convince non-believers. Some random facts about my foray into social media, user generated content and online communities: and yes, I know most people keep their contacts and how -they-connected to themselves but we are talking about a new transparent era in communication, right? Twitter profile – has brought me quite a few leads. @kerryank on Twitter liked my tweets, found out more and Continue Reading…
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Posted by Laurel Papworth at 4:46 pm Tagged with: ABC, Damien Smith, Facebook, Google, Middle East, Online Communities, social media, social networking, social networks, stephen collins, Twitter, user generated content
I’ve got a thing about lawyers. I don’t know what it is.. brainy? glasses? I think they were the original geeks, before technology came along. Anyway, I am downloading this right now as we speak. (from social customer manifesto) Social Networking for Business and the Law: A Podcast (iTunes) (MP3) Ok, that was fun. Had a chance to chat last week regarding social networking with a bunch of great folks, including: Kara Swisher, co-executive editor of All Things Digital Law.com bloggers and co-hosts, J. Craig Williams and Robert Ambrogi Eric Goldman, Director of the High Tech Law Institute at Santa Continue Reading…
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Posted by Laurel Papworth at 4:35 pm Tagged with: lawyer, online world, Social Media Australia, social networking, social networks, social-networking sites
Dec 282007
I signed up for Squidoo today. I’ve tried a few times before, but then would get part of the way through the sign up process, see that they wont’ state what is published publicly and what is not, and give up. I tend to walk away from sites that don’t treat me with respect. I took a deep breath and worked my way through annoyance and signed up anyway. But let me state that registering for a site that insists I give personal information – be it my real name, my email address or my birthdate, and does NOT make Continue Reading…
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Posted by Laurel Papworth at 6:19 am Tagged with: Editor-in-Chief, I'm Megan, Megan Casey, social networking, social networks, Stay Away, Sunday AM
Oct 142007
Those poor darlings at ADMA had to sit and listen to me waffle on about how Web 2.0 social media, social news, social bookmarking and social search were going to change their world. As they hadn’t yet learnt about Search Engine Optimisation (also, apparently, called Search Engine Marketing), and as social search is not yet an exact science, it was a fun exploration. Hitwise is on board: Traffic from social networking websites influences Singaporean appliance and electronics shopping online Posted: 09 Oct 2007 06:26 PM CDT According to Hitwise Singapore, for the week ending October 9, 2007, while search engines Continue Reading…
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Posted by Laurel Papworth at 2:02 pm Tagged with: electronics shopping, Online Communities, Search, search engines, social media, social networking, social networking websites, social networks, social search, web 2.0
Friend of mine needs advice. Should she go see this guy’s band (long story) or stay away? Please go to her site and vote -there’s a poll – before the weekend, cos she’s not sure what to do with him? Hmmm? What do you mean, this post is not about social networking? It is so about social networking! If I can’t ask my social network to give romantic advice, what can I ask them? What use are y’all? I’ve told her my opinion, but she doesn’t listen to me. Nobody does. I’ve forgotten where I saw this originally Have a Continue Reading…
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Posted by Laurel Papworth at 11:36 pm Tagged with: social network, social networking
Yep Teledildonics is exactly what you think it is. Long before Amy Jo Kim and Jenny Preece wrote their Social Networking bibles in the late ’90s, and long, long before Danah Boyd started making friends on Friendster, Howard Rheingold was writing, speaking and evangelising communities online (late ’80′s). How can you not love a man who writes 20 pages on Teledildonics his book Virtual Reality. How can you not worship a technologist/futurist who opens a chapter with: There was a young man named Kleenewho invented a fucking machineConcave or convex, it fit either sexand was exceedingly easy to clean Ask Continue Reading…
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Posted by Laurel Papworth at 7:37 pm Tagged with: amy jo kim, author, Facebook, howard rheingold, jenny preece, Melbourne, Social Media Australia, social networking, social networking celebs, social networks, technologist, Twitter
Aug 042007
This one made me laugh (i’m getting to be quite a fan of half geek): Social Networking is better than smoking It’s happening here in New Zealand now- the corporate revolt against employees using social networks on employer owned hardware and networks. The calls of ‘productivity’ cry from the huge offices.Just the other day I lost access to a variety of website’s at my job due to a network upgrade- and I’m employed as an online strategist! Bizarre……. Corporations are going to need to start seeing the we are in the midst of a cultural revolution. If they do not, Continue Reading…
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Posted by Laurel Papworth at 2:37 am Tagged with: New Zealand, Online Communities, social networking, social networks
Anyone here use Facebook? *poke* poke* From Ad Age: 23-Year-Old Mark Zuckerberg Has Google Sweating Idealist Entrepreneur’s Facebook Offers Something Search Doesn’t–Distribution By Abbey Klaassen Just as Google has become what some people call the operating system for search, Facebook is turning itself into the operating system for social networking. While Google knows what millions of people are searching for, Facebook has something the search giant hasn’t been able to grow: a network of connections between people that creates a viral distribution platform unrivaled by any portal or search engine. In late May, Facebook CEO Mark Zuckerberg announced the social Continue Reading…
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Posted by Laurel Papworth at 12:29 pm Tagged with: Abbey Klaassen, Abbey Klaassen Just, Amazon, CEO, chief, ebay, Facebook, Google, Internet Explorer, laurel papworth, Mark Zuckerberg, Microsoft, Mountain View, NEW YORK, news corp, Online Communities, operating system, Robyn Twomey, rupert murdoch, search engine, search giant, social network, social networking, social networks, social research tools, social search, Social search coming, The Wall Street Journal, Twitter, USD, Wall Street Journal
Jul 042007
Found this on the ‘net so it must be true (from ITFacts): 174 mln users to get into mobile social networks by 2011 ABI Research found that “mobile social communities” currently count nearly 50 mln members worldwide, a number that is expected to reach 174 mln in 2011. Metrics 2.0 have also picked up on the figures: Social Communities Go Mobile: 50 million to Become 174 million The rapid rise of online social communities and the companies behind them (such as MySpace and Facebook), has found a natural extension to the mobile phones. There are currently nearly 50 million members Continue Reading…
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Posted by Laurel Papworth at 3:33 pm Tagged with: AirG, cellular telephone, Clint Wheelock, co-founder and director, Facebook, Frederick Ghahramani, mobile, mobile phones, Mobile social networks, Online Communities, online social communities, personal networking, portable wireless devices, sms, social networking, social networks, vice president of research, wireless social networking
Jul 022007
For the Brits: Job Details Company Pricejamieson (more jobs) Salary GBP 27,000 – GBP 27,000 Employment Type Permanent Location Central London and West End Country England, United Kingdom Job Reference 16180/1 Job Specification Our client is an exciting leader in their field who is looking to hire an Online Communities Editor.Your aim will be to consistently develop their interactive online community through timely content and good editing.The role will involve commissioning, writing, editing and uploading content for the site and e-newsletters following the editorial plan.The role would suit a results orientated web professional who has strong experience in online marketing Continue Reading…
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Posted by Laurel Papworth at 11:38 pm Tagged with: Brits, Communities Editor/Web Editor, Cool recruitment site, e-newsletters, England, GBP, interactive online community, Job Specification Our, leader, london, Media salaries, Online Communities, Online Communities Editor, online marketing strategies, social networking, the Brits, typical media salary, UK, United Kingdom, user generated content, web 2.0, web professional, West End
Jun 272007
I get a bit cross when basic standards of social networking aren’t adhered to, particularly when it comes to companies-who-should-know-better. Such as MySpace. Plus I’m always in trouble. I just muddle on, minding my own business, and whammo, I’m in deep doo-doos. Here’s my MySpace problem. See my age? Well it’s in ELF years. Part of my “grumpy elf with attitude” roleplaying thingie I’ve got going on. You don’t have to understand, like, or agree with it, but heigh ho, it’s the way I rolled it… Anyway, I checked my MySpace page the other day and noticed a message from Continue Reading…
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Posted by Laurel Papworth at 12:53 am Tagged with: Online Communities, online community, Safety, Social Media Australia, social network, social networking, social networks, Sydney, USD, www.myspace.com/phrenic
Job: MyCyberTwin social researcher
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May 072007
I wish SilkCharm would go out and get a job and support me. I feel like her real life avatar some days – you have no idea how much it costs to clothe and feed that little bundle of pixels. Heh. : Web Content manager & social researcher (MyCyberTwin) I am looking for someone talented and articulate to be a content writer, part of our web social psychology research team, and work alongside the female CEO as a PA for part of the time. Do you love to write, to read, and to think? Are you fascinated by the human Continue Reading…
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Posted by Laurel Papworth at 12:52 pm Tagged with: CEO, consumer site, Content manager & social researcher, content writer, instant messaging, leader, Liesl Capper, mobile, mobile phones, online software clones, Pennsylvania, Social Media Australia, social networking, social networks, social researcher, Sydney, virtual world technologies, web social psychology research team
Feb 082007
Soooooo cute! Last week, Amazon sent me a bunch of Webkinz info in my weekly email. So now I’m worried – what on earth during my searches for books on online communities, popular marketing, new agey stuff and murder mysteries (although “cozy” mysterys are more my speed) would make them think I was interested in children’s toys? It’s even scarier that they are so perceptive, because in some deep , dark, secret, unadmitted place within myself, I am… I adore ‘em! I love having nieces and nephews cos I buy them what I want to play with. But never, ever Continue Reading…
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Posted by Laurel Papworth at 3:40 pm Tagged with: Christopher Byrne, hockey, independent toy analyst, instant messaging, Megan Leffew, obesity, Online Communities, online trends, Rockville, Social Media Australia, social networking, social networks, web 2.0, whip
I'm running small, one-day computer based