Social Networking | Laurel Papworth

Mainstream editors will get articles from bloggers with audience

Media, Online Communities, social media, Social Media Australia, social networks 14 Responses »

Oct 292009

Why traditional media editors will turn to bloggers for articles in the future. Social media = content PLUS audience.

If you are managing a newspaper or TV station or radio, will you contract out work to a freelance journalist… or will you ask a known expert that blogs to write the article? Someone who is held in high regard in that industry or specialist topic, who has an audience of other people interested in that topic and who has now had 3 or 4 years of writing/blogging and retaining interest of the online community?

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Social Media: Social TV and building audience communities online

Featured, Media, Online Communities, social media, Social Media Australia, social networks, TV 12 Responses »

Sep 282009

Just around the corner is a whole new world of social TV. Social media meets traditional content – audiences become online community members. Social networks around TV.

Social Media Asia: Ultimate Explorers Thailand

blogs, Event, Online Communities, social media, social networks, web 2.0 12 Responses »

Sep 252009

Thailand have a social media competition – inviting bloggers to undertake a “team” holiday set with challenges they have to blog about.

Twitter sues Australian friend of mine

Featured, Online Communities, social media, Social Media Australia, social networks, Twitter 31 Responses »

Aug 122009

Australian developer, Dean Collins (and friend of mine) is being sued by Twitter.

Pownce dead

Online Communities, social media, social networks, user generated content, web 2.0 2 Responses »

Jan 152009

… but what was it for? I never did work it out. Here’s the screenshot of the now dead, read-only site (temporarily until it’s gone for ever, no doubt). I got the email before Christmas, but am only just now getting around to looking at it. Though I did check to make sure they didn’t just wipe everyone’s content off the face of the internet. They didn’t – they seemed to have shut down ethically, user generated content wise, anyway. If you can’t be bothered clicking, I had TWO updates in the entire time I was on Pownce. From beta Continue Reading…

Australia Event:Online Social Networking and Business Colloration

Event, Online Communities, Social Media Australia, social networks, virtual world 9 Responses »

Nov 192008

Monday and Tuesday next week is the Sydney Online Social Networking and Business Colloration: Richard Kimber, Global CEO, Friendster Rebekah Horne, VP of Fox Interactive, MySpace Francisco Cordero, GM Bebo Paul Slakey, Director, Google I’m on abunch of things including:MONDAY Collaboration – A knowledge management revolution empowering staff and customers to deliver• Identifying the critical collaboration factors of success• Change management strategies for web 2.0 technologies• From social bookmarks to blogs – which tools can and should be used• Lessons learnedWayne Hughes, Managing Director, Virtual Medical Centre .comChris Knowles, Web Manager, Heinz AustraliaAndrew Mitchell, National Manager, Technology and Knowledge, UrbisLaurel Continue Reading…

Social Media and SMBs

Corporate, Featured, Marketing, Online Communities, social media, social networks 21 Responses »

Oct 152008

I took an email from a guy who said he was interviewing me for a Cisco newsletter, on social media and small to medium size business. I gave him these answers and then realised: I never checked. He could just be some dude wanting free tips to give to clients. Heh. But I doubt it. Anyway, in case, here are his questions and my answers. Gained from teaching several hundred SMBs for the Department of State and Regional Development for Small Business September etc. Feel free to give your own (answers, that is): 1. What is your definition of social Continue Reading…

Australia: Twitter statistics

Online Communities, social networks, Twitter, web 2.0 12 Responses »

Sep 242008

Here’s how I explain Twitter – testimonials, filtering and conversation. Twitter hitting the mainstream? Surely not? Twitter Up 518.2% in Australia – Is Twitter Relevant for Your Brand?Twitter, a micro-blogging platform that allows users to share short activity updates, has picked up significantly in Australian usage, with a 518.12% increase in web visits comparing the weeks ending 01/09/2007 and 30/08/2008. Hitwise Session Duration data suggests that use of Twitter is addictive, with an average visit time of 30 minutes 8 seconds, compared to the All Categories average of 11 minutes, 34 seconds. Twitter allows users to share their collective knowledge, Continue Reading…

Generations of Fear

Education, Featured, social networks 11 Responses »

Sep 222008

Big news on Slashdot today: theodp writes “Confirming paranoid high-schoolers’ fears, a new Kaplan survey reveals that 10% of admissions officers from prestigious schools said they had peeked at sites like Facebook and MySpace to evaluate college-bound seniors. Of those using the profiles, 38% said it had a ‘negative impact’ on the applicant. ‘Today’s application is not just what you send … but whatever they can Google about you,’ said Kaplan’s Jeff Olson. At Notre Dame, assistant provost for enrollment Dan Saracino said he and his staff sometimes come across candidates portraying themselves in a less-than-flattering light. ‘It’s typically inappropriate Continue Reading…

Myspace vs Facebook

Facebook, Featured, Online Communities, social media, social networks 3 Responses »

Jun 172008

Old video – Live Feed is News Feed – one of the most successful viral marketing tools ever – and nearly got turned off! Even Rupert Murdoch thinks they are competitors instead of understanding the symbiotic nature of content vs distribution social networks. Here’s a piece from bloggingstocks “will myspace help or hurt newscorp over the long haul”? : The problem here for News Corp. is that users are fickle and may eventually find another MySpace in the future (obviously, Facebook is an example of how social networking continues to evolve and how any big brand in this arena can Continue Reading…

WOM: AntiMarketing triggers

Featured, Marketing, Not For Profit, Online Communities, social media, social networks No Responses »

Jun 092008

I tried to comment on this article InsideCRM, but the comment disappeared. Either it vanished in a sea of pixels or it’s pre-moderated (but not explained as such): 6 Easy Ways to Generate Word-of-Mouth Campaigns Creating a buzz is simple if you get inventive, have fun – and follow these tips. By Ellen Smith on June 5, 2008 Start a teaser ad campaign. Countless industries use teaser ads to create interest before a product is even announced.Think of the movies: Teaser previews show a dozen action shots or close-ups of a popular actor without telling viewers the name of the Continue Reading…

Self obsessed journalists?

Featured, Media, Online Communities, social media, Social Media Australia, social networks 12 Responses »

May 252008

I’ve come in for a hammering from News.com.au lately. Fun Fun Fun. First we have Sandra Lee quoting me in the Sunday Telegraph: Self-obsessed bloggers caught up in the Net NOW here’s a surprise. People who update their Facebook or MySpace profiles every five minutes are egocentric narcissists who happen to double as attention-seeking extroverts. Well, doh! Of course they are. That’s what social networking is all about: worshipping at the Altar of Self. “The extrovert, they are always going to be updating because the world revolves around them and one can assume that means the world needs to know Continue Reading…

Not Australia: social networks on mobile

mobile, Online Communities, social networks 2 Responses »

May 072008

Americans have all-you-can-eat bandwidth to their mobile phones for around 30 bucks a month right? (Mobile Business Magazine) As Facebook, Bebo and eBay top the popularity charts on Vodafone Mobile Internet, Vodafone UK has today changed the way it structures its price plans to include access to the internet and email on their mobile as an integral part of the monthly price plan. The move means that pay monthly customers will no longer need to buy an additional internet bundle for £7.50 but instead every plan will automatically include internet access. The new plans will give Vodafone customers reliable and Continue Reading…

Australia: Job – Bride To Be social network?

consumer gen. media, Featured, Media, Online Communities, Social Media Australia, social networks, user generated content No Responses »

May 022008

As you know, regular readers of this here blog, I love a good wedding: Sssh this picture isn’t from Bride To Be at Pacific Magazines A job for someone: Pacific Magazines is Australia’s most innovative publisher of mass women’s, homemaker, fashion, men’s & youth titles. We are seeking a talented and enthusiastic Online Content Producer to work across our WHO and Bride to Be websites. Reporting to the Head of Digital, you will be responsible for: • Overall editorial integrity of both websites • Sourcing, writing, proofreading & uploading content utilizing the content management system that has been put in Continue Reading…

Dataportability and abuse/advertising

Marketing, Online Communities, social networks, web 2.0 No Responses »

Apr 082008

This is the sort of thing I have been talking about. Oh ok, I know I come across as some old technophobe but seriously, dataportability has to be TOTALLY in the hands of the member who can guard the gate to the gated community. Otherwise it is so ripe for abuse. An ad-technology firm called Lotame is trying to aggregate inventory on several of the smaller, so-called second-tier social– networking sites and, in doing so, create a system where it targets not just by interests but also by how often people comment, upload photos and video, and rate other people’s Continue Reading…

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