Sep 192009
 

There’s a great article in The Star (Malaysia) by David Gibson of Inter-Asia.

Malaysian Internet users like Facebook, Myspace, and Friendster. They’re also connecting via Twitter, LindedIn and Plaxo, and eBlogger.

They use resources such as Slideshare, iTunes, Flickr, and YouTube.  the_star_MY

Nine of the Top 20 websites in Malaysia are social networking sites, and the top 6 sites are Yahoo!, Facebook, Google.com.my, YouTube, Google.com, and Blogger.

Social media big in Malaysia

By 2010 there will be 17 million Internet users in Malaysia. 45% of Malaysians are between the ages of 15 and 40, 31% under the age of 15.

By 2016, 2.6 million younger Malaysians will be newly-active consumers.

They increasingly get their news online, they belong to a variety of social networks, they actively consume and adapt information, and they have a sense of global culture.

Some 100,000 Malaysians are joining Facebook every month, on top of the 1.4 million Malaysians who have already joined city, workplace, business, professional, and social groups on Facebook, to share information about themselves and the things they’re thinking and doing, to gather support for causes, to publicise affiliations and proliferate news and views – from photos, videos, information, games, contests, music, to promotions, events, issues, and awareness-raising.

Social media is huge, it’s trusted by users, it moulds perception, and it’s not going away. In Malaysia, 80% of affluent Malaysians (those with a household income above RM5,000) use social networking sites.

78% of people trust the recommendations of other consumers, while only 14% trust advertising.

Messaging via social sites is now more popular than email, and 32% trust bloggers’ opinions on products and services.

Interesting to see the growth is similar in Malaysia as to other countries.

Facebook monthly logins for Malaysia

Facebook monthly logins for Malaysia

Note the inclusion of Friendster – very popular in Asia, whereas it’s the bullied “other” network in the west.

Jul 142009
 

Using interns (Twinterns) to promote your business on Twitter may pay dividends (Pizza Hut) or it may cause you problems (Habitat). Or you may want to give the CEO a job to do… tweet tweet!

Feb 172009
 

EDIT: Added The Channel 7  Sunrise Video: Thanks Ben Novakovic for uploading to YouTube (@bmn) Note the 5 min mark – did he really say shut down internet services in Victoria when a court case is on? Just Facebook or all internet social sites? All court cases or just some? Or did I misunderstand – it really threw me at the time. I’m guesting on the Sunrise program on Channel 7 Australia tomorrow morning. Apparently with Mike Munroe and Mel someone? Not Kochie Anyway the show is about vigilantism (think: naming and shaming the alleged arsonist of the Victorian bushfires)  Continue Reading…

Feb 092009
 

Just a quick note on a prediction regarding Advertising revenue and online communities: An old article via Marketing Vox but worth watching to see how close they get next year: Ad Spend on Social Networks to Reach $2B in 2010 Ad spending on U.S. social-networking sites in 2007 is expected to reach $865 million, up from $350 million in 2006, and will surpass $2 billion in 2010, according to eMarketer. Ad spending on social-networking sites will reach $2.15 billion in 2010, according to a new eMarketer report, “Social Network Marketing: Ad Spending Update.” MySpace will continue to dominate, accounting for Continue Reading…

Jun 052008
 

At 6pm tonight – it’s 5:22pm at the Papworth household – I will be on Radio National. Authority of the media According to a recent study conducted by the UK’s Guardian, there’s been a serious decline in public trust for journalists over the past five years. At the same time the internet enjoys growing popularity — the number of blogs jumped from 50 a decade ago years ago to over 50 million. People are engaging in social-networking sites (despite a prediction that 2008 would be the year of social networking fatigue) and many have turned to making their own news Continue Reading…

May 142008
 

NewsFlash! From 24/7 Wall Street Social Networks Don’t Work For Advertisers: Web 2.0 Is A Bust (GOOG)(TWX)(NWS) Perhaps someone could have figured this out a year ago, Social networks like MySpace, owned by News Corp (NWS) and Facebook are poor targets for marketers. No wonder. A social network is a patch work of millions of largely unrelated people posting private and uninteresting things about themselves. Shut-ins who put up their own web presences on the networks are probably the only ones who look at those listings. Unlike web portals ala AOL, owned by Time Warner (TWX), where content is organized Continue Reading…

Jan 302008
 

I’ve got a thing about lawyers. I don’t know what it is.. brainy? glasses? I think they were the original geeks, before technology came along. Anyway, I am downloading this right now as we speak. (from social customer manifesto) Social Networking for Business and the Law: A Podcast (iTunes) (MP3) Ok, that was fun. Had a chance to chat last week regarding social networking with a bunch of great folks, including: Kara Swisher, co-executive editor of All Things Digital Law.com bloggers and co-hosts, J. Craig Williams and Robert Ambrogi Eric Goldman, Director of the High Tech Law Institute at Santa Continue Reading…

Jan 152007
 

The Beeb is getting in on the act: BBC boosting online communitiesNetwork to create social networking sitesBy STEVE CLARKELONDON — The BBC is jumping on the social networking bandwagon as commercial arm BBC Worldwide looks to increase profits from Web-based activities. Worldwide CEO John Smith, who has overseen a doubling of profits at the outfit in the last two years, thinks the BBC can create social networking sites based around communities of interest linked to BBC magazines. Existing Web sites such as BBC Good Food are being beefed up to enable readers to interact with one another online and thus Continue Reading…

Aug 302006
 

Here’s an interesting concept: Today Exclaim, a leading branded platform provider of innovative Web and wireless applications, announced the launch of two new printing and merchandising services: ‘Media Merchant’ and ‘Media Marketplace’. Designed for the revolutionary new generation of interactive services such as blogs, social networks, associations, and other online communities, the easy-to-use applications seamlessly plug into any Web site to make buying and selling prints and photo merchandise easy and intuitive. These true Web 2.0 mash-ups unite photo-sharing and merchandising capabilities with the interaction available at wildly popular online communities, and gives customers an array of customizable, personalized merchandising Continue Reading…

Jul 312006
 

NMA.co.uk brought to my attention that the new ruling about children’s social networking sites will be out today: MySpace, Bebo and others are awaiting the result of a ruling on children’s access to social networks from the US government. The implementation of the Deleting Online Predators Act (DOPA) could result in children being barred from accessing social networks in public libraries and schools. The Act passed through the House of Representatives last week by 410 votes to 15.Now the act goes to the Senate for approval. There is uncertainty over how far the act will reach, however, as the government’s Continue Reading…

May 202006
 

Some little bloglets for you to munch on. Small, tasty and digestible. Enjoy! Bloglet #1 From the Network Unbound, article by Anya KamenetzThen, on Tuesday, April 4, 24-year-old Sandi Thom signed a £1 million, five-album deal with RCA/Sony BMG out of her basement in London, live via Webcast. She had just finished 21 straight nights of live performances–also Webcast from her basement. By the end, Thom was pulling in a nightly audience of 100,000 listeners. In both cases, the “audience,” whether of pissed-off students or besotted roots-rock fans, was drawn together, at least in part, by word of mouth on Continue Reading…