Computer based social media classes on how to use Twitter, Facebook fanpages, setting them up and also blogging and rss readers and so on.
Laurel Papworth teaches social network, social media and online community courses. Public courses are available- see links below – or training can be brought in house to your computer lab, or (without computers) to your boardroom or training room.
This is a hands-on computer based social media course that takes you step by step through how to set up, monitor and measure a social media marketing campaign. We use case studies and work through a real world social media marketing campaigns by both teamwork and individual use of internet enabled PCs.
What are the attributes of social media marketing campaigns, run within a community?
social media marketing campaign course in sydney in july.
While you are reading the presentation outline below I’d like you to think about the Twitter change today. Today Twitter turned off “see replies to those I’m not following”. Therefore if I’m (@SilkCharm) having a conversation with @garyphayes, and you follow me but not him, you used to see my conversation, even though it’s “one sided” for you. Twitter are planning changing it – you won’t see my tweet at all. Now Gone – you don’t have the option to opt-in to see their conversation anymore. This has sever impact for Twitters “ripple-ability”. Read below and think about the fact Continue Reading…
I took an email from a guy who said he was interviewing me for a Cisco newsletter, on social media and small to medium size business. I gave him these answers and then realised: I never checked. He could just be some dude wanting free tips to give to clients. Heh. But I doubt it. Anyway, in case, here are his questions and my answers. Gained from teaching several hundred SMBs for the Department of State and Regional Development for Small Business September etc. Feel free to give your own (answers, that is): 1. What is your definition of social Continue Reading…
AUSTRALIA: Which of you guys are advising NAB Bank on social media? Cos whoever you are, you are making a real friggin’ mess of it, and you make it worse for all of us! First there was the spam comments on blog fiasco – read Duncan Riley’s take on it all. Then there’s the faux community on UBank saying how great UBank (NAB funded) is. Pulling negative comments, promoting their own fake positive ones. Then there’s FRANK who comes in from a NAB address and denies he is a bank employee while trolling Cheryl’s blog. So, here’s the guidelines that Continue Reading…
From David Armano – his diagram can explain a ton of different things. In this case, for me, distributing content through blogs not broadcast. I teach “Ripple Distribution” as part of social media marketing campaign courses. We (Chris Saad, Trib (Stephen Collins), badgergravling, jed white, were just having a discussion on Twitter broadcast and symbiotic relationships with the press so I thought I’d go into more detail here, in case you were interested. The challenge with blogs and social media content is building distribution, gaining an audience. This diagram can also been seen as a blogger ripple diagram. #1′s are Continue Reading…
Continuing my war against video advertisements as a revenue stream for anti-social media websites: .6.1.1. Or the required Ad viewing for Videos Animal13 – 05/28/08As if I had 30 seconds to waste to watch advertisements. And then if you pick additional related videos, more ads are required watching. I’ve gotten to the point of closing down the site at the first required ad. Nothing is that important to watch that I should be required to waste the additional time. Hear Hear and Amen. A beautiful quote. Unfortunately we will be barraged with video ads for the next couple of years Continue Reading…
Social Media (user generated content) is only a small part of social networks but it certainly gains the most attention. Neither here nor there really. Heres some statistics for you: Seventy-eight percent of marketing professionals polled in Coremetrics’ annual “Face of the New Marketer” survey saw that social media marketing was a way of getting an edge on their competitors. However, just 7.7 percent of their total online marketing spend was allocated to it compared to 33 percent to online advertising and 28 percent on online promotion design and implementation. “This study echoes many of the qualitative findings that we Continue Reading…