Police and Social Media News site – SA Police

 government, Social Media Business  18 Responses »
Apr 142011
 

How do services like the Police engage in Social Media and online communities? Well the South Australian Police force have released a social media news site. In some respects the Police site usurps crime beat reporting in newspapers by using only “if it bleeds it leads” articles, as all the news is about crimes such as handbag snatchings. You can subscribe to their feed, the community is distributed (meaning: not “on” their site but on social networks such as Facebook, Twitter and YouTube) but doesn’t include a social media press room. An excellent entry into the “broadcast” category of social media. I talk about that in more depth:

You can subscribe to these Social Media Business podcasts on YouTube, on Vimeo and on iTunes Laurel Papworth - Social Media Business - Social Media Business or subscribe via RSS (video)

Continue reading »

 Posted by Laurel Papworth at 10:04 am  Tagged with: , , , , , , , ,

Online Community Manager – Social Media Business

 Online Communities, social media, Social Media Australia, Social Media Business, social networks  12 Responses »
Apr 122011
 

I‘ve rebranded my Social Media Business podcast last week – let me know what you think! This episode: social network for arty crafty types Etsy.com makes $400m, massively multiplayer online game World of Warcraft makes 1.2 billion (but still deletes my account!). Also, we managed the Junior Masterchef online communities (Facebook, blogs, forums) and keeping kids safe online against their own efforts! Issues with moving a client from Facebook Personal Profile to Business Page Migration (don’t do it!) and also the launch of our brand spanking new Social Media Q&A online community forum at The Community Crew. Is there anything Continue Reading…

 Posted by Laurel Papworth at 1:48 pm  Tagged with: , , , , , , ,

Freemium Revenues: Social Media Business Podcast

 Monetization, Online Communities, podcast, revenue, social media, Social Media Australia, Social Media Business, social networks  14 Responses »
Nov 232009
 

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free, how can you then charge for it? And what is free stuff anyway – marketing? advertising? A mugs game?  If you offer some services at a paid-for premium, which ones should you choose to monetize? Maybe technical support or more of the standard fare or perhaps specialised content and services that the free service don’t get to see? And note: annoying members into paying for premium access doesn’t Continue Reading…

 Posted by Laurel Papworth at 12:02 pm  Tagged with: , , , , , , , , , ,

Donations as Revenue: Social Media Business Podcast

 Monetization, Money, Online Communities, revenue, social media, Social Media Business, social networks  15 Responses »
Oct 272009
 

Where is the money in social media? One of the 22 revenue streams is donations and a foundation stone of open source online community economies.

 Posted by Laurel Papworth at 4:56 pm  Tagged with: , , , , , , , , , , , , , , , , , , , ,

Experiential Economy: Social Media Business Podcast

 Online Communities, podcast, social media, Social Media Australia, Social Media Business, social networks  20 Responses »
Oct 152009
 

What is “the experience economy” – is it the next step on from agrarian, commodity, service…? How does value – and therefore money, currency – shift when people are more willing to pay for intangible experiences than physical goods? Can we monetize something in our minds? The first episode of my new podcast, Social Media Business, looks at revenue stream associated with providing your online community or social networks with a real world experience such as a meetup, conference or party.

 Posted by Laurel Papworth at 1:45 pm  Tagged with: , , , , , , , , , , , , , , , , , , , , , ,
© 2011 Laurel Papworth Suffusion theme by Sayontan Sinha