Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign”. Think “stunt” and you have a better idea of what they are talking about.. And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes to using the same tactics in online communities, there’s damage done. What happened to engagement, respect, conversation, collaboration, dialogue? Re: the video. If you want a different kind of engagement than social media stunts, please retweet or comment or link or something? If you are fine with it, that’s ok too. My wish for a indepth social media engagement from Toyota goes unanswered so far I guess.
Posted by Laurel Papworth at 1:45 pm Tagged with: Advertising, blunty, clever film competition, head of traditional marketing, Iris, lego, one green bean, Online Communities, Peter Webster, saatchi, Scott Thomson, short head, social advertising, social media, Social Media Australia, social networks, The Population, Todd Connolly, Toyota, yaris
Oct 152008
I took an email from a guy who said he was interviewing me for a Cisco newsletter, on social media and small to medium size business. I gave him these answers and then realised: I never checked. He could just be some dude wanting free tips to give to clients. Heh. But I doubt it. Anyway, in case, here are his questions and my answers. Gained from teaching several hundred SMBs for the Department of State and Regional Development for Small Business September etc. Feel free to give your own (answers, that is): 1. What is your definition of social Continue Reading…
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Posted by Laurel Papworth at 4:42 am Tagged with: CEO, Cisco, Department of State, Facebook, Google, heritage media, HTML, informational media assets, mainstream media/tabloid attention, Mark Zuckerberg, media hits, micro-community site, MSN Messenger, MySpace, Online Communities, online community, online community 9x, peer to peer, PR news, search engine, search engine marketing, short head, small business owner, SMB, social media, social media assets, social media campaigns, social media marketing, social network, social networking, social networking strategies, social networks, social web, Twitter, Use media gathering tools, user generated content, video sharing site, viral marketing, youtube
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