Laurel Papworth @SilkCharm

The Business of Being Social – Online Community News

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Tagged with ROI

Social Media ROI and CEOs – Affecting the $$$ Bottom Line

How to make $10million in one weekend of tweeting. Is Social Media just people mucking around on Facebook with their mates or does Social Media make share prices go up or down? Tell your CEO to get a basic understanding of ROI in online community discussions and activities or pay the price. Continue reading →

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April 17, 2012 26 Replies

Statistics: Why integrate Facebook into your business

STATISTICS WITHIN What are the social media statistics of engaging on Facebook? Will you see an increase in: brand recall, engagement, time on your website, referrals, sales revenue, and so on if you add Facebook social plugins? This post is … Continue reading →

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May 25, 2011 26 Replies

Monetizing Facebook: Dollar Value of Facebook Fan

An interesting way to calculate Return on Investment (ROI) of a Facebook Fan Page. Sorry Brand Page. and we don’t Fan brands anymore, we like, Like them. $3.60 Facebook Fan Valuation Is Just the Tip of the Iceberg What’s the … Continue reading →

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April 22, 2010 13 Replies

Social media cost of inaction: COI

Social media ROI return on investment is a popular topic but what about cost of inaction, COI? Continue reading →

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October 4, 2009 17 Replies

Social Networks: Ad Spend to reach $2b in 2010

Just a quick note on a prediction regarding Advertising revenue and online communities: An old article via Marketing Vox but worth watching to see how close they get next year: Ad Spend on Social Networks to Reach $2B in 2010 … Continue reading →

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February 9, 2009 1 Reply

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Who is SilkCharm?

Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally , and Marketing Magazine named her "Head of Industry, Social Media" for Australia. Author of Social Media Revenue, Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government. Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been lecturing on online community management at the University of Sydney, AFTRS, UWS etc and she has been managing virtual communities since 1989. Laurel’s blog laurelpapworth.com has been named by AdAge in the Power150 media blogs worldwide and she is in the top 10 bloggers for Australia as well as100 Most Powerful Women on Twitter.
More on the About page if interested.

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