Mar 222014

Cancer Research UK riffed off of the grassroots  #NoMakeupSelfie campaign and “accidentally” raised $2 million. Social Media vs Slactivism? ROI of social media in Not for profit and charity space. Why are we SLACTIVISTS when #NoMakeupSelfie shows that Social Media CAN raise money?



Charities and Not For Profits regularly trash social media as slactivism – slack activists that would rather click Like or Share or Retweet than “do something”. Like give the charity MONEY. This is absurd. FYI for me personally, I regularly invest/donate into peer, grassroots stuff like Kickstarter, Pozible and JustGiving. Traditional (inept, hierarchal and ineffctive/boring) NFPs? Not so much.

Selfies are the New Paparazzi – the documenting of Life of Self…

Paparazzi follow and document Celebs lives. Historically priests and monks documented the lives of Kings and Lords. Authors write Bios on other authors. Social Media democratises all that – we now take selfies (photos taken by ourselves of ourselves & those nearby) – rather than waiting for someone else to decide our lives are “interesting”.

ROI of #SocialMedia

From the Telegraph:

The ‘no make-up selfie’ trend, where women post selfies without wearing make-up, has now raised more than £2 million for Cancer Research UK.
Yesterday, the charity said it had received more than £1 million in donations from 800,000 text donations, but this has now doubled in another 24 hours.
The campaign, which began on social media on Tuesday afternoon, asks women to post photos of themselves online without make-up, with the hashtag #nomakeupselfie.

Cancer Research UK told Telegraph Wonder Women that the response has been “overwhelming” and completely taken them by surprise.

Nice numbers. By the Way – Tuesday is #GivingTuesday. Put it in your Conversation Diary.

Remember: social media is about them, not you. Turning a slactivist into a donator/activist is just a matter of changing focus. Oh and key influencers, strong call to actions etc. But if they are ONLY Liking your Facebook Page and retweeting you, it’s YOUR fault, not theirs… (all perceived grammar inaccuracies were a figment of your imagination and nothing to do with @smoonjuice getting all English teacher on me…).

May 072013

How much is a a Tweet worth, in dollar terms? How about a customer sharing a purchase on Facebook – can that make you money? by Laurel Papworth for The Australian

Apr 172012

How to make $10million in one weekend of tweeting. Is Social Media just people mucking around on Facebook with their mates or does Social Media make share prices go up or down? Tell your CEO to get a basic understanding of ROI in online community discussions and activities or pay the price.

May 252011

STATISTICS WITHIN What are the social media statistics of engaging on Facebook? Will you see an increase in: brand recall, engagement, time on your website, referrals, sales revenue, and so on if you add Facebook social plugins? This post is about social media statistics and Facebook. One of the most common questions I am asked is about Return on Investment for time spent on social media sites. The answers can be sliced and diced many ways (I have to figure out that company representative’s priorities before I answer) but most organisations are at least looking for some hard statistics. From Continue Reading…

Apr 222010

An interesting way to calculate Return on Investment (ROI) of a Facebook Fan Page. Sorry Brand Page. and we don’t Fan brands anymore, we like, Like them. $3.60 Facebook Fan Valuation Is Just the Tip of the Iceberg What’s the value of a Facebook Fan? – a question we are asked every day. Savvy marketers continue to invest substantial sums in building a presence on social networks like Facebook and Twitter.  They clearly see the Return on Investment (ROI), and we want to help you understand some of the reasons why.  So we developed the first-ever published Facebook fan valuation Continue Reading…

Oct 042009

Social media ROI return on investment is a popular topic but what about cost of inaction, COI?

Feb 092009

Just a quick note on a prediction regarding Advertising revenue and online communities: An old article via Marketing Vox but worth watching to see how close they get next year: Ad Spend on Social Networks to Reach $2B in 2010 Ad spending on U.S. social-networking sites in 2007 is expected to reach $865 million, up from $350 million in 2006, and will surpass $2 billion in 2010, according to eMarketer. Ad spending on social-networking sites will reach $2.15 billion in 2010, according to a new eMarketer report, “Social Network Marketing: Ad Spending Update.” MySpace will continue to dominate, accounting for Continue Reading…

Jan 132009

Want to know where money will come from, when everything is free? Well, one area is real time events.  Synchronous (happening now, not delayed) means you are either there or you miss out. No place shifting, time shifting, format shifting. So events become important. Sort of the opposite of a few years ago when concerts were free/cheap marketing drives to sell albums. Now albums sell concert tickets. Heh. Don’t believe me? Go price good tickets to see Sting in Concert. I said good tickets, not ones in the back of the stadium, in the next suburb, staring at a dot Continue Reading…

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