Cancer Research UK riffed off of the grassroots #NoMakeupSelfie campaign and “accidentally” raised $2 million. Social Media vs Slactivism? ROI of social media in Not for profit and charity space. Why are we SLACTIVISTS when #NoMakeupSelfie shows that Social Media CAN raise money?
How much is a a Tweet worth, in dollar terms? How about a customer sharing a purchase on Facebook – can that make you money? by Laurel Papworth for The Australian
How to make $10million in one weekend of tweeting. Is Social Media just people mucking around on Facebook with their mates or does Social Media make share prices go up or down? Tell your CEO to get a basic understanding of ROI in online community discussions and activities or pay the price.
STATISTICS WITHIN What are the social media statistics of engaging on Facebook? Will you see an increase in: brand recall, engagement, time on your website, referrals, sales revenue, and so on if you add Facebook social plugins? This post is about social media statistics and Facebook. One of the most common questions I am asked […]
An interesting way to calculate Return on Investment (ROI) of a Facebook Fan Page. Sorry Brand Page. and we don’t Fan brands anymore, we like, Like them. $3.60 Facebook Fan Valuation Is Just the Tip of the Iceberg What’s the value of a Facebook Fan? – a question we are asked every day. Savvy marketers […]
Social media ROI return on investment is a popular topic but what about cost of inaction, COI?
Just a quick note on a prediction regarding Advertising revenue and online communities: An old article via Marketing Vox but worth watching to see how close they get next year: Ad Spend on Social Networks to Reach $2B in 2010 Ad spending on U.S. social-networking sites in 2007 is expected to reach $865 million, up […]
Want to know where money will come from, when everything is free? Well, one area is real time events. Synchronous (happening now, not delayed) means you are either there or you miss out. No place shifting, time shifting, format shifting. So events become important. Sort of the opposite of a few years ago when concerts […]