Explanation of a bunch of virtual goods products and services companies, monetizing social media and social network activity, as a revenue stream or business model for online communities.
Posted by Laurel Papworth at 9:56 pm Tagged with: business, business models, Metrics, Monetization, Money, Online Communities, revenue, social networks, virtual goods
2009 July – Facebook to make $550 million this year. Various revenue streams and business models of Facebook and MySpace including virtual gifts.
- Share this:
- Share
Posted by Laurel Papworth at 6:15 pm Tagged with: business, business models, event management, Facebook, Google, media monetization, Metrics, Microsoft, Monetization, Money, MySpace, Nick Roshon, revenue, revenue streams, USD, virtual goods
Establishing revenue and monetization from free social media sites – Craigslist is hitting $100 million this year. Online Communities and Social Networks may yet show Rupert Murdoch a thing or two. Including the new rivers of gold?
- Share this:
- Share
Posted by Laurel Papworth at 7:55 am Tagged with: aimgroup, classified advertising publishers, Classified Intelligence, community advertising, craigslist, ebay, erotic services, Monetization, monetizing, Money, Online Communities, Peter M Zollman, report, revenue, social media, Social Media Australia, social networks, United States, USD
May 132009
While you are reading the presentation outline below I’d like you to think about the Twitter change today. Today Twitter turned off “see replies to those I’m not following”. Therefore if I’m (@SilkCharm) having a conversation with @garyphayes, and you follow me but not him, you used to see my conversation, even though it’s “one sided” for you. Twitter are planning changing it – you won’t see my tweet at all. Now Gone – you don’t have the option to opt-in to see their conversation anymore. This has sever impact for Twitters “ripple-ability”. Read below and think about the fact Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 5:26 pm Tagged with: affiliate sydney, Influencers, Monetization, Online Communities, revenue, social media marketing, social networks, widgets
Mar 282009
Kentucky Fried Chicken offer to fix potholes in exchange for graffiti – err sorry – advertising on the hole covers. From The Chicago Tribune: Colonel Sanders look-alike Bob Thompson helps a repair crew in Louisville “re-fresh” one of the estimated 350 million potholes nationwide. (KFC Corporation photo/ March 24, 2009) There is a danger on social networks that sell spotlight advertising of the same kind of backlash. We’ll Everybody needs a little KFC. But maybe not Chicago. The fast-food chain has sent off a letter to the nation’s mayors, offering to patch their potholes for free. The company will leave Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 2:56 pm Tagged with: Advertising, anti advertising, anti brand, anti community, anti marketing, anti-branding, Brian Steele, chicago, Chicago Department of Transportation, Colonel, food, KFC, KFC president, monetizing, potholes, President, printing, revenue, Roger Eaton, social networks, spokesman, spotlight sponsorship
Mar 102009
Before the whole shmozzle starts, I thought I’d put the “social media assets” up online (video to youtube, Powerpoint to slideshare and so on). Easier to retweet if you want. The Powerpoint presentation Twitter for Business and AdTech Sydney View more presentations from Laurel Papworth. (tags: atsyd adtech) The video I’ll edit this post later with stuff that comes up from the panel. If you’re not at ad:tech, it won’t mean much unless someone is tweeting it – try #atsyd or #atsyd3 when the time comes (at http://search.twitter.com) LATER: List of Australian brands on Twitter as promised. ABC AFL AMP Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 10:38 am Tagged with: adtech, Advertising, atsyd, business, business models, Monetization, relevance, revenue, Twitter
Jan 132009
Want to know where money will come from, when everything is free? Well, one area is real time events. Synchronous (happening now, not delayed) means you are either there or you miss out. No place shifting, time shifting, format shifting. So events become important. Sort of the opposite of a few years ago when concerts were free/cheap marketing drives to sell albums. Now albums sell concert tickets. Heh. Don’t believe me? Go price good tickets to see Sting in Concert. I said good tickets, not ones in the back of the stadium, in the next suburb, staring at a dot Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 11:25 am Tagged with: Edinburgh, events, Google, MacWorld, Monetization, Online Communities, online poker tournaments, real time chat, revenue, ROI, social media, social network, social networks, travel agents
I'm running small, one-day computer based