Cancer Research UK riffed off of the grassroots #NoMakeupSelfie campaign and “accidentally” raised $2 million. Social Media vs Slactivism? ROI of social media in Not for profit and charity space. Why are we SLACTIVISTS when #NoMakeupSelfie shows that Social Media CAN raise money?
Social media ROI return on investment is a popular topic but what about cost of inaction, COI?