Commonwealth Bank are looking for a Social (Media) Marketing Manager – Any takers?
Social Marketing Manager – Sydney
- Located in state of the art offices in the CBD
- Competitive Remuneration and Benefits
Oct 312009
Feb 062009
This video has nearly 8,000 comments. A lot of companies, governments, brands, famous people think that creating some content (in isolation) shoving it up on a social media channel and never looking at it again (unless there is a negative comment, cos y’know, we have to protect our ‘image’) is engagement. Well, for me it’s not. Look at the last part of the this video where she responds to some comments left on her channel. Can anyone name a corporate video on YouTube that does responds actively to comments? I think one of the American politicians did – last year? Continue Reading…
Jan 242009
A tale of retail, a band of brand brothers… ok enough already? OzDJ tweeted to me this story. I followed it up by looking at his blog. – check it out. I thought I would lay it out, in pictures. Well actually it’s told in text less than 140 characters, but I put it up as pictures. *confuzzled* And the final resolution: If you get lost, check out the full story at OzDJ’s phlog. Follow him (Derek Jenkins) on Twitter @ozdj and follow Matthew Hall @aDB. Two things: I don’t know how well those two know each other, in real Continue Reading…
Sep 092008
Want a list of Australian CEOs that are on Twitter? Scroll to the bottom. Business Week have a piece on each CEO that uses the so-called ‘microblogging’ service Twitter. I don’t like the term micro-blogging when applied to Twitter as it’s less of a one-to-many asynch depth of content site like a video blog or a multimedia blog and more of a few-to-few synchronous chat channel. Tweets From the Chiefs The best chief executives are nothing if not efficient, and what’s more efficient than 140-character memos? Microblogging site Twitter is the latest tech tool to enter the C-suite. Whether they Continue Reading…
Nov 302006
Howdy, just dropping in before shambling off to bed : A competition by Danish band Kashmir to create a music video for them. So far they only have 2 videos uploaded – one them the example clip by Red Label. I like the other one by Leslie Brown – reminded me of Italy. I wonder if its because the most obvious link is to the conditions that includes: – any video-clip I submit to the Site can be included in one or more music videos by the Artist to be produced by the Record Company, – the Record Company shall Continue Reading…
Aug 312006
The New York Times tried to block British subscribers from reading online articles about the airline terror suspects due to British court laws. It won’t work because there’s waaaaay too many aggregators blogging on about this stuff. Plus, of course, The Cloak can hide your identity and therefore give you anonymous access – they have anonymous proxy, encryption and keep the cookies at their site. The Cloak’s WHY? page has some intriguing tidbits – they let the news snippets speak for themselves. Here’s a selection: The leading Web advertising company [DoubleClick.com] plans to build a database of consumer profiles that Continue Reading…
Dec 092005
What’s your worst marketing nightmare? Hmmm, your consumers don’t just get bad service and tell a friend or two, but they start a web site to diss you, and potentially pull in a squillion readers? And then they get together with other unhappy clients and moan about you some more? The Consumerist is just such a blog. From the welcome page: Welcome, internet, to The Consumerist, the latest title from Gawker Media. The Consumerist loves to shop, and is reconciled to utilities, but hates paying for shoddy products, inhumane customer support, and half-assed service. Each week The Consumerist will guide Continue Reading…