Social Media has trained artificial intelligence and now Big Data is taking over. Scary, illuminating, real. Welcome to the Matrix/Minority Report. No wonder Woolworths don’t bother with a Twitter account. That’s for low level customer service stuff. They are focussing on the DATA behind social media. Viva La Big Data. I’ve been giving some keynote […]
There are a few pitfalls in social media campaigns and definitely one of them is to try and force conversations around “finish my sentence….” games. It never ends well – either ignored or turned vile. Here’s some tips and warnings for beginner online community managers.
Do online communities overreact? Qantas Airways published a photo of two fans with blacked out faces and wigs on, causing a controversy on Twitter, in spite of Radike Samo not minding at all. My view is that there are deeper issues here -Qantas brand voice on social media is not their traditional marketing voice. What […]
I was asked to be a judge of the New Zealand Qantas Media Awards for 2009. Here’s the web awards winners – ta da! : Blog Winner: Moata Tamaira, Stuff Finalists: Greer McDonald, The Dominon Post Adam Brown, The Dominion Post Website Breaking News Story Winner: www.dompost.co.nz andwww.stuff.co.nz – Vote 08 Finalists: www.waikatotimes.co.nz and www.stuff.co.nz […]
Quick question: What are those fields for? I’ve tried reloading the page and no text comes in. Any guesses? Why would Qantas have such poor usability of their site o.O By the way, it might look like I whinge about Qantas all the time – and I do – but it’s because I fly them […]
Qantas deleting frequent flyer points – choose or lose. Oh look, is there a loyalty program out there that doesn’t treat you like you are a nuisance? It’s almost as though the points are rewards but “carrots” to be dangled in front of our noses. Don’t know why, but most loyalty programs cause me to […]