The Top 6 Reasons why a business doesn’t need social media and trust me I’ve heard them all – are: We know our customers, we don’t need to listen to them online I prefer to talk to my customers face to face We don’t need/have new customers (closed system) Customers just complain online Our customers aren’t […]
How to create a social media press room and write a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks.
How to write a #socialmedia strategy for Gov, Organisations.
Covers: Purpose vs Values, Tribes & Customer Avatar (Targeted Comms),Spaces and Platforms, Roles and Personal Brand Gamification, Engagement Life Cycles & Call To Actions, Key Influencers, Voice & Etiquette, Campaign & Activities, Rituals & Conversation Diary
The online course (4hrs of video and practical exercises) is here https://www.udemy.com/social-media-strategy/?couponCode=YT2015
Australian CEOs are negligent in refusing to come to grips with Social Media, and their PR Media trainers are negligent in not training them to understand the impact of their communications in social networks.
Public relations agencies will shift from managing clients to managing communities. The community will rely on them to bring them deals, and trial products, and fun campaigns. The PR people will embrace and love their new “client” and do great deals for them with Companies. PR people will enjoy this very much. And they’ll be happier and smilier for it. Heh.
BP haven’t consulted the rest of the world on solutions for Deepwater Horizon Oil Spill. And there are a lot of innovation crowdsourced communities online. I checked: none had a project to find a solution for the oil spill. Some individual bloggers have gone ahead and asked their readers for a Oil Spill solution – […]
PR people need to be careful how they frame an invite to a blogger press event. This social media invite sent to Fashionista highlights some of the issues of running blogger only events. I was recently told by a P.R. person that I “had” to come to a Blogger Preview because it was the first […]
Marketing Sherpa, the affiliate program learn the REAL power of social network marketing when they ignore one of their affiliate bloggers. Revenge through Social Media.