Posts tagged as:

public relations

Fashion and P.R. Social Media blogger events

by Laurel Papworth on January 18, 2010 · 60 comments

PR people need to be careful how they frame an invite to a blogger press event. This social media invite sent to Fashionista highlights some of the issues of running blogger only events.
I was recently told by a P.R. person that I “had” to come to a Blogger Preview because it was the first [...]

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Social Warnings: Marketing Sherpa Affiliates scam

by Laurel Papworth on July 14, 2009 · 2 comments

Marketing Sherpa, the affiliate program learn the REAL power of social network marketing when they ignore one of their affiliate bloggers. Revenge through Social Media.

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Australia Social Media: crisis-communication-and-bushfire-emergencies

by Laurel Papworth on April 27, 2009 · 3 comments

If you are looking to download Social Media and PR Crisis Communication courseware for your workshops, it’s here. 
I’m watching 4 Corners program on the Marysville bushfires. It’s so upsetting that I’m tearing up. But more than that I’m cross – the poor warning systems is disgusting. Stuff like the sirens to call the firefighters aren’t [...]

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COURSEWARE: social media and PR Crisis Communication

by Laurel Papworth on April 23, 2009 · 27 comments

Courseware for Social Media Workshops
I’m going to gradually, as time permits, migrate all my courseware across to the new format, offer it for free download under Creative Commons for download (lulu or scribd), or physical colour workbooks via publish on demand Lulu (http://stores.lulu.com/laurelpapworth) . WARNING: I’ve ordered the new format printed workbook from Lulu but I [...]

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Singapore: PR Social Media Course and Crisis Communication

by Laurel Papworth on March 17, 2009 · 2 comments

Satirical cartoon- even wouldbe bank robbers need social media training from PR.
I will be in Singapore 31 March – 1 April teaching a 2 day course:
Understanding and Implementing Social Media into Your Crisis Management Strategy
When advice needs to flow quickly from group to group, social networks are critical in the dissemination of [...]

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Australia: Social Media Engagement on YouTube

by Laurel Papworth on February 6, 2009 · 9 comments

This video has nearly 8,000 comments.
A lot of companies, governments, brands, famous people think that creating some content (in isolation) shoving it up on a social media channel and never looking at it again (unless there is a negative comment, cos y’know, we have to protect our ‘image’) is engagement. Well, for me it’s [...]

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PR in Global Economic Crunch

by Laurel Papworth on January 22, 2009 · 1 comment

From Scobleizer TV

Lots of interesting content in here. I’m particularly taken with their – admittedly a bit fluffy – overview of social currency and the value of a large following vs reach vs velocity to PR and influence measurers.
But the part I keep thinking about, is the first bit. The discussion on why companies will [...]

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Social PR and Shiftcomm

by Laurel Papworth on October 8, 2008 · 6 comments

… do as we say, don’t do as we do.
Shiftcomm have a couple of great files including a social media press release and a social media newsroom layout.Part of their Social Media Press Release Template. Which SHOULD be about making content accessible and linkable and bloggable.
But I can’t link to them because they don’t [...]

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Frocomm Government Public Service 2.0 Social Media

by Laurel Papworth on September 4, 2008 · 0 comments

I was in Melbourne yesterday, giving the keynote at Glen Frost’s Frocomm New Media Summit conference. Great crowd, lots of thoughts flying around.
Government 2.0 and Public Servants 2.0
View SlideShare presentation or Upload your own. (tags: government public)

Basically I went through a few different types of social media networks – blog (content), wikis (collaboration) and so [...]

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Profiles: Identity fraud in social networks

by Laurel Papworth on May 7, 2008 · 6 comments

I contend that the safest place for your personal information is online, in a social network, and let me tell you why… oh wait, let me set the scene first *moves some chairs around*
I’ve been asked my a million people lately for my opinion on scams online and people having their identity in real life [...]

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Australia Event: Social Networks and P.R.

by Laurel Papworth on April 23, 2008 · 9 comments

I thought I’d post up the 10 minute spiel I gave the RMIT Communicator of the Year audience this morning. I took the “social network worst case scenario” storyline. Lots of fun, usually I focus on social media for Good Not Evil. A nice change. This is it, in essence:
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Melbourne EVENT: Communicator of the Year

by Laurel Papworth on April 20, 2008 · 2 comments

I’m off to Melbourne – anyone wanna catch up? Thursday 24th April – I’m on the “Communicator of the Year” panel. At first I thought the invite said “Talker of the Year”. Heh :

RMIT Communicator of the Year 2008
This year’s RMIT Communicator of the Year Breakfast will be held on Thursday 24 April at the [...]

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Jeremiah Owyang and managing communities

by Laurel Papworth on March 25, 2008 · 2 comments

Jeremiah is an analyst for Forester- here’ s a high level overview (very high level) of a presentation he gave Forum for Women Entrepreneurs and you can read more on his blog:

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I’m a little uncomfortable seeing those slides. I think you know I am pretty quick to hat tip [...]

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