I get asked all the time “if you blog, tweet, slideshare, podcast, can’t someone just TAKE your intellectual property?” My response – you are SAFER if you are open with your content than locking it down.

A few years ago,I called for an “unIndustry” association to protect user generated content (the little guy) from being ripped off by agencies and big content providers. I think we are crowdsourcing this unIndustry association in an adhoc movement of anti-marketing anti-PR communities.

My Plagiarism story

I presented at WebDirections. It was either 2005 or 2006.  I did a LOT of research and narrowed down from thousands of potential videos, just three, and built a story arc around those three. I did some background research, which was time consuming and indepth then presented the vidoes and research and my original analysis of what I thought was happening. A few months later, I was sitting at a conference (in the audience) and the creative director of a well known Sydney agency presented my presentation. The same 3 or 4 videos, the same outcomes, the same mistakes even. Someone had taken good notes at the conference.

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Electrolux global social media summit in Stockholm with video of me Laurel Papworth as the representative from Australia/Asia. Peter Shankman from HelpAReporterOut was part of the summit too!

 

Darren Rowse, Australia’s number one blogger is on the speaking circuit.

 

Australian Marketing Now social media conference speakers include Chris Brogan, Laurel Papworth, David Armano, Jim Stewart, Darren Rowse (Problogger), Stephen Johnson in Melbourne September 22/23rd.

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