Laurel Papworth

Sydney Event: Tuesday and Wednesday next week. Read the full program but the speakers are:

• Brian Giesen, Digital Specialist, Ogilvy PR 360 Digital Influence Australia
• Graeme Wood, Founder and Executive Director, Wotif.com
• Mia Garlick, Assistant Secretary, Department of Broadband Communications and the Digital Economy
• Francisco Cordero, General Manager, Bebo
  Andrew Cordwell, Director of Sales, Fox Interactive Media, Australia and New Zealand
  Brian Giesen, Digital Specialist, Ogilvy PR 360 Digital Influence Australia
• Paul McKeon, Director of Communications, Deacons
  Steven Noble, Senior Analyst, Forrester Research Inc
  Walter Jennings, Founder, Perception Counsel
  Nick Hodge, Professional Geek, Microsoft
• Vanessa Stoykov, CEO, Evolution Media
• Geoffrey Emerson, Director, Digital, ZING
• Simon Wright, Founder & Editor-in-Chief, Whirlpool in conversation and Q&A session with Mark Elliott, GM, MelbourneIT
• Adam “Johnny Kung Fu” Callen, Director, The Feds
• Dan Ilic, Producer, Downwind Media
• Ogilvy
• Kylie Johnson
• Tony Keusgen, National Sales Manager – Technology, Google
• Chair: Ross Monaghan

I’m speaking next Tuesday and Wednesday at Frocomm’s PR & New Media Summit. First up Tuesday.

4.10 – 4.50 Panel session: the new media view

• How has the digital revolution changed journalism and traditional media?
• Editorial direction: how is online content different?
• The role of bloggers and citizen journalism
• How online news media use SEO to get high rankings search engines
• What is the opportunity from podcasts and video on websites?

Duncan Riley, Blogger, The Inquisitr
Sam Roggeveen, Editor, The Interpreter: Weblog of the Lowy Institute for International Policy
Laurel Papworth, Founder, World Communities

I’ve got a feeling someone might ask about the responsibility of citizen blogger towards knowing and obeying media laws. Pass.

Second Up: Wednesday

11.30 – 12.30

Workshop 2: The Power of Social media

• Theme: Create and implement a social media strategy and plan for your issue or brand

Laurel Papworth, Founder, World Communities

I’m going to spend an hour with people building out a social media campaign and highlighting the various elements. A bit more hands on than usual. Though not as hands on as my one day corporate social media campaign course that I’ve been running at the University of Sydney for a few years now, it should still go through the main features of campaigns in the social media space.