Why traditional media editors will turn to bloggers for articles in the future. Social media = content PLUS audience.
If you are managing a newspaper or TV station or radio, will you contract out work to a freelance journalist… or will you ask a known expert that blogs to write the article? Someone who is held in high regard in that industry or specialist topic, who has an audience of other people interested in that topic and who has now had 3 or 4 years of writing/blogging and retaining interest of the online community?
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