Not my usual well thought out – *frowns at you* – post , just some jottings on the consumer economy. BANKING 2.0 – social network personal banking and peer to peer loans will take off in a big way. Perhaps not the way Virgin Money/CircleLending, or Zopa or Prosper see it, but it will happen. Screws the banks in the same way Web 1.0 screwed Music industry. Not social media, straight p2p banking sites. RECRUITMENT 2.0 – already recruitment is dead. In Australia, the big recruiters have been busily buying up any small recruitment company that has been able to Continue Reading…
Posted by Laurel Papworth at 6:43 pm Tagged with: business, China, CNY, collaborative products, consumer economy, customers creating products, economy, Facebook, flat web page, Hugh Mcleod, iphone, lawyer and a secretary and a web designer, Monetization, Online Communities, online currency transactions, p2p, peer to peer, peer2peer, personal banking, satellite communities, second life, seth godin, social media, Social Media Australia, social media economy information, social network, social networks, straight p2p banking sites, Twitter, United States, USD, Yahoo!
I wrote a few paragraphs recently for The Venture Group newsletter – the pdfs from that issue are gone, but what I wrote seems to be popular. Note the top right: in the next years the market for web 2.0 companies will get standardized. It seems to me that investment companies really do want to invest in your you-beaut idea for an online community. But they only want three things: your exit strategy and your revenue stream. Well, there’s probably a third thing but I don’t know what it is. You, of course, are creating your community with ethics, high Continue Reading…
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Posted by Laurel Papworth at 4:26 pm Tagged with: ABC, active Internet users, advertising channel, All, Australian Habbo Hotel, Chris Anderson, Christmas, cnn, ebay, entertainment products, Facebook, Ford, Guide, Habbo Hotel, Harley Davidson, large satellite communities, massive social networks, mobile, mobile phones, MySpace, Nike, official, Online Communities, Online Communities piece, online community, online world, peer to peer, pixel products, product/services, retail chains, ROI, social media, Social Media Australia, social network, social networks, South Korea Telecom, Sulake, telstra, the Official Guide, USD, user generated content, virtual community, web 2.0, you-beaut idea, youtube
Well, this sucks. From AsiaMedia. AUSTRALIA: Web 2.0? Don’t bank on it just yet Australian banks won’t provide latest online financial services, such as wikis or peer-to-peer lending, due to lack of infrastructure and low retention rates of skilled IT staff AUSTRALIAN bank infrastructure is “not robust enough” to deliver secure web 2.0 banking and financial services. That’s the warning last week’s Future of Banking and Financial Services event in Sydney heard but demand and overseas influence will change how banking is done, delegates were told. Bank of Queensland chief information officer Iain Blacklaw said such plans captured the imagination Continue Reading…
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Posted by Laurel Papworth at 2:22 am Tagged with: Bank, bank infrastructure, Bank of Queensland, bank web, banking, chief information officer, financial services, Iain Blacklaw, Online Communities, p2p, peer to peer, secure web, social media, Social Media Australia, social networks, Sydney, United Kingdom, United States, web 2.0
Oct 262007
Another paper for you. I know how you love them. Correction: I know that you know how much the C-level execs expect you to come up with the stats and ‘authoritative’ quotes. So here ya go, from IDC: Typical Reason Why Companies Deploy Social Networks Customer•Increase Web traffic with persistent engagement•Drive marketing leverage by provoking customer-to-customer communication and viral marketing•Gather real-time input from customers on their needs and wants•Provide peer-to-peer customer support (lowering customer support costs)•Increase brand awareness and loyalty•Solicit customer-driven innovation Employee•Enhance teamwork•Discover new ideas and accelerate innovation•Encourage cross-functional inputs to drive better decision making•Create a company culture of Continue Reading…
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Posted by Laurel Papworth at 2:04 pm Tagged with: business, Encourage co, IDC, intraemployee communications, Online Communities, peer to peer, social networks, viral marketing, Web traffic
Oct 202007
Who’s handling the launch of the current.tv in Australia, anyone know? I’ve got some ideas – and I don’t want the standard VCAD $1000 bucks for ‘em either. Anyone know the agencies that normally work with Foxtel? I spoke with Kim Williams and he said Foxtel was in discussions with current.tv. That was back in March just as current.tv doubled their subscriber base from 28 million in the US by adding in 25 million viewers from the U.K. For those of you who’ve never heard of ‘em, current.tv is a user generated channel with user generated ads. Oh shi….vers. I Continue Reading…
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Posted by Laurel Papworth at 6:45 pm Tagged with: Al Gore, Chairman, ebay, England, instant messaging, Kim Williams, media distributor, Online Communities, peer to peer, Social Media Australia, social networks, UK, United Kingdom, United States, USD, user generated content, youtube
Huge potential to make a massive impact here – fundamentals of an offline community needing online tools, and peer-to-peer support. Heartfelt stuff: Digital Content Editor: Are you passionate about online delivery? Innovative new online project Targeted at a teen audience Bring your CMS expertise The Starlight Children’s Foundation is a leading national charity with a mission to brighten the lives of seriously ill and hospitalized children and their families across Australia. Starlight is supported through the generosity of Corporate and Community supporters and individuals. This is a new role for a new program which will be delivered on line for Continue Reading…
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Posted by Laurel Papworth at 4:09 pm Tagged with: Children's Foundation, content management, content management systems, Digital Content, editor, jobs, Jobs, on-line environment, Online Communities, online community, online delivery, online project, peer to peer, Social Media Australia, social networks, Starlight Children's Foundation, Starlight Children’s Foundation, Sydney, web content
Apr 262007
The picture has nothing to do with anything, I just thought it was funny. Latest Joost press release in all it’s glory: Advertising innovators embrace Joost™ Thirty-two blue-chip advertisers on board for launch New York – April 26, 2007 – Joost™, the world’s first broadcast-quality Internet television service, today announced that it has signed 32 leading companies from around the world as advertising launch partners. “The industry response to Joost has been overwhelming, as is evidenced by the caliber of our launch partners,” said Nick Loria, senior vice president of global advertising, Joost. “Online video distribution is becoming an increasingly Continue Reading…
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Posted by Laurel Papworth at 5:05 pm Tagged with: Advertising, advertising efficacy, advertising launch partners, advertising platform, advertising value proposition, broadband, broadband Internet connection, broadcast-quality Internet television service, co-founder, Coca-Cola Company, David Clark, distinct environment, Electronic Arts, Emerging Media Lab, Europe, Executive Vice President, executive vice president of global advertising, Frank N. Magid Associates, Garnier Fructis, General Motors Europe, Hugo Boss Fragrances, IBM, Intel, Interpublic Group, Janus Friis, Joost, Kraft, meaningful advertising campaigns, Microsoft Corp., mobile, Motorola Inc., NEW YORK, Nick Loria, Nike, Paris, peer to peer, Procter & Gamble, senior vice president of global advertising, Sony Electronics Inc., streaming technology, Taco Bell Corp., UniLever, United Airlines, United States, United States Army, vice president of global advertising, vodafone, Warner Bros., web 2.0, www.joost.com
Mar 232007
Hiya, if you are interested here is Liz Tay of Computerworld take on a presentation I gave the AIIA a few weeks ago: The Web 2.0 advertising machine It’s time to bust the myths that are holding back potential online marketers If the mention of Web 2.0 social networks conjures images of tech-crazed teens navigating virtual worlds at breakneck speeds or screenshots of flowery pink blogs, think again. According to Laurel Papworth, Online Communities Strategist of consultancy World Communities, the Web 2.0 world can offer business opportunities that far surpass that of traditional media. Speaking at the AIIA (Australian Information Continue Reading…
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Posted by Laurel Papworth at 9:17 pm Tagged with: advertising method, AOL, Australian Information Industry Association, consultant, e - business, e-marketing, Heineken, Internet discussion systems, iPod, Laura Chisholm, laurel papworth, Online Communities, Online Communities Strategist, online community, online discussion, peer to peer, search engine, Social Media Australia, social networks, sound technology, Strategist, web 2.0, Web campaign
Dec 022006
ok that’s a bit of a misnomer of a title. But its Saturday and it’s raining – that’s my excuse, wot’s yrs? You can tell when a disruptive technology or process is maturing – the industry *disrupted* doesn’t react with their usual first response (to sue) but looks for ways of capitalising on the invention. Napster was too disruptive and too new. But BitTorrent… ahhhh. Peer-to-peer application BitTorrent said this week that it has agreed partnerships with a variety of leading film studios including 20th Century Fox, G4, Kadokawa Pictures USA, Lionsgate, MTV Networks, Palm Pictures, Paramount Pictures and Starz Continue Reading…
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Posted by Laurel Papworth at 12:31 am Tagged with: 20th Century Fox, Avatar, City of Men, digital media content, emmy, G4, Hart Sharp, Hogan Knows Best, Kadokawa Pictures USA, Laguna Beach, Lionsgate, MTV Networks, Nickelodeon, Online Communities, Palm Pictures, Paramount Pictures, peer to peer, South Park, SpongeBob SquarePants, Starz Media, USA, Warner Bros.
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