I thought I had already blogged this but I can’t find it. How to swap your hideous http://www.facebook.com/pages/SilkCharm-Laurel-Papworth/26531835640 for http://facebook.com/SilkCharm – your own Facebook address!
1. Go to Facebook.com/Username - I don’t know why it’s called that. I’ve already set my personal account to be facebook.com/LaurelPapworth – this is how you do Business Pages, Fan Page, Brand Pages or whatever they are called now.
2. Now click Set Username for your Pages – you’ll get a list of your pages.
You can also add URL names for Applications, not just Pages.
3. Make sure you spell your brand name correctly. Facebook.com/KyleMinogue has 200,000+ fans but her name is spelt KYLIE Minogue.
You must have at least 100 fans, I believe, to score your own URL. Username for personal profiles can be below 100 I think. UPDATE: just found out that Facebook blogged last week on this and it’s now 25 fans minimum. It also means I wasted my time – they have screenshots and how tos, too 
Ah well, if you found this useful, please become a fan of Silkcharm? http://www.facebook.com/SilkCharm <— see?
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