Thailand have a social media competition – inviting bloggers to undertake a “team” holiday set with challenges they have to blog about.
Tourism Authority of Thailand have a social media challenge underway: submit a video of yourself, be selected to be one of 5 teams competing in the Ultimate Explorers Thailand competition.
Each of the five teams of finalists will have six days and five nights in one of five chosen locations – Bangkok, Phuket, Chiang Mai, Samui, and Pattaya – in order to explore and fulfill given assignments: the task for each team is to explore the attractions and activities and then upload pictures, write blogs, and upload videos via numerous sources of online social media. The winning team, the one that gets the most online votes, will receive a cash prize, holiday package, and other prizes worth US$15,000 in total. More importantly, the purpose of the event is to inspire international travelers to set their feet on Thai soil. (from ETN)
Release the content from the spin – don’t tell everyone that you “have the best holiday destination” or “the premier vacation spot”. Far, far better if the target audience do the talking for you. The power of word of mouth – get backpackers etc. market to your target audience – themselves.