Electrolux global social media summit in Stockholm with video of me Laurel Papworth as the representative from Australia/Asia.  Peter Shankman from HelpAReporterOut was part of the summit too!

Electrolux hosted a global social media summit from Stockholm, Sweden on Monday night. They invited a social media strategist from each continent to speak for 10 minutes on the State of Social Media in their country or region. There was dodgy sound – India and Hong Kong were worse than mine and hardly able to be heard. The American representative was Peter Shankman, the guy that started HARO – Help a Reporter Out, initially as a Facebook group and now a mailing list of 100,000 supporters.  I have blogged about before.  I was invited to speak as the Australian representative:


Note, I haven’t been in online marketing since 1989 – I’ve been in online communities since 1989. Kind of a major difference.

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Australian Marketing Now social media conference speakers include Chris Brogan, Laurel Papworth, David Armano, Jim Stewart, Darren Rowse (Problogger), Stephen Johnson in Melbourne September 22/23rd.

 

… not all are free, some are $60. But free works better at grabbing attention. It’s called “online marketing”. (haha) Please don’t tell the ACCC!  HEAPS MORE INFORMATION HERE SOCIAL MEDIA SEMINARS OVERVIEW: April 22nd 9:30- 1pm Innovation in Cross Platform content. We basically showed TV and film using social media in a really really extended way, including games and full collaboration. You missed it. April 29th Wed 29 April – 6pm – 7pm seminar on Free Open Source and Creative tools No Registration Required, just show up at AFTRS in The Entertainment Quarter (next to Hoyts). Social Media is Continue Reading…

 

This could be an interesting job, but as it’s written in dot-points, it’s hard to tell. Why do HR people try to make job descriptions as boring as possible… to look more professional? To scare off all but the most eager? Ah well: Heart Foundation Online Communications Officer Position Type: Full time – 3 month contract Division and Team: National Communications Team, Sydney Accountable To: Online Communications Manager Position Purpose: To support the Online Content Manager with the ongoing management of all content for the Heart Foundation’s suite of online communications tools. The role will also ensure: Online content meets Continue Reading…

 

Social Media (user generated content) is only a small part of social networks but it certainly gains the most attention. Neither here nor there really. Heres some statistics for you: Seventy-eight percent of marketing professionals polled in Coremetrics’ annual “Face of the New Marketer” survey saw that social media marketing was a way of getting an edge on their competitors. However, just 7.7 percent of their total online marketing spend was allocated to it compared to 33 percent to online advertising and 28 percent on online promotion design and implementation. “This study echoes many of the qualitative findings that we Continue Reading…

 

Business with Responsibility: socialBC is supposed to support this – the need for a CSR online-network based upon the certainty that most online-communities alone cannot build a sustainable communication and PR-network for the world’s people – a home for the ‘meeting of minds’. So the social BusinessClub probably combines the first time this areas of networking, online marketing (with a PR & news portal, a job and event portal as well as a huge network for individual specialists groups) and CSR in one single network: Social Entrepreneurship and Leadership issues! Intriguing concept. I think that CSRwire is a similar concept Continue Reading…

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