Are you a marketing guru charged with pulling together your social media savvy and deliver an actual social media campaign, with monitoring, engagement and metrics? This one and half day workshop training is for you!
Course Location: Australian Film TV radio School, Sydney (Fox Studios)
Start Date: 2-Jul-2009
Finish Date: 3-Jul-2009
Duration: 2 days, Thursday Seminar 2.00pm – 5.00pm, Friday Workshop 10.00am-5.00pm
Course Fee: $240
Applications Deadline: 19-Jun-2009 APPLY HEREAimed at anyone who wants to promote themselves, their product or creation into communities.
This seminar looks at techniques of engaging with online events, social networks and DIY social media and the workshop will examine case studies of successful producers and creators doing it for themselves.
A workshop looking at how to understand new audiences, build traffic and loyalty that goes way beyond uploading a 9 minute short onto YouTube.
By the end of this workshop participants will have had the opportunity to learn about:
The online ecology of social networks
Techniques to distribute your content as widely as possible to a global audience
Planning and staging a campaign which has maximum impact and reach
Building loyalty and community with an online audience.
NOTE: If you plan to attend the Workshop you must attend the seminar
Just a reminder from an earlier post. And note: second day is hands on, in computer room. I’m teaching the course, so you can always ask a question here in comments 
If you have trouble navigating the AFTRS site, please let me know. These courses fill up quickly, and I don’t want you to miss out cos the payment thingie didn’t work or something.