Tag archives for official

Old Social Media and Compuserve

10th January 2009 by Laurel Papworth under Featured, Online Communities, Safety, brands, social media, social networks

First social media marketing campaigns were in the 80′s and 90′s. I’m looking for some, so if you find any, let me know? Here’s the sort of thing – stuff from 1999 and 2000 pointing out how useful social networks (virtual communities back then) are to marketers and advertisers. AOL UK unveils first CompuServe TV [...]

tagged in America Online, compuserve, IBM, official, old, on-line service, on-line services, Online Communities, online engagement, phishing, Prodigy, social marketing, social media, Twitter, virtual communities, virtual community

Future of Movie Trailers…

22nd July 2008 by Laurel Papworth under MMORPG, Media, consumer gen. media, social media, user generated content

…is Game trailers. Or Machinima. Or a mashup of a film, a game, and a game engine. What came first – the passive version or the active version? All compelling questions as we see the migration of film into virtual and virtual into film. Yep, I guess cross media has always been about blurring that [...]

tagged in blizzard, cross media, leader for Games. heh, official, social media, social media marketing campaign, user generated content, world of warcraft, youtube

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Australia ROI: Investment and Revenue in Social Networks

18th February 2008 by Laurel Papworth under Australia, Monetization, Online Communities, ROI, revenue, social media, social networks, statistics, virtual world

I wrote a few paragraphs recently for The Venture Group newsletter – the pdfs from that issue are gone, but what I wrote seems to be popular. Note the top right: in the next years the market for web 2.0 companies will get standardized. It seems to me that investment companies really do want to [...]

tagged in ABC, active Internet users, advertising channel, All, Australia, Australian Habbo Hotel, Chris Anderson, Christmas, cnn, ebay, entertainment products, Facebook, Ford, Guide, Habbo Hotel, Harley Davidson, large satellite communities, massive social networks, mobile, mobile phones, MySpace, Nike, official, Online Communities, Online Communities piece, online community, online world, peer to peer, pixel products, product/services, retail chains, social media, social network, social networks, South Korea Telecom, Sulake, telstra, the Official Guide, USD, user generated content, virtual community, web 2.0, you-beaut idea, youtube

Social Network: Rugby in September

5th July 2007 by Laurel Papworth under Online Communities, social networks

Rugby. NOT my cup of tea. But given how many people like sport and stuff, I thought in the interest of balanced reporting I should post about Rugby and online communities. Wait! hang on a minute! This is a blog – balanced reporting my ar$e! :p The Telegraph is planning to develop a social network [...]

tagged in auction house software, Australia, Australian Sports Tours, mass media, niche sports community, official, Online Communities, online sports community, pretty portal, Rugby, rugby site, soccer, social network, social networking software, social networks, The Telegraph

ROI on engaging bloggers

20th June 2007 by Laurel Papworth under Marketing, blogs, social networks

It’s seriously hard to get good ROI figures on engaging bloggers in helping with marketing. Dunno why, I guess companies either can’t measure it, or are so happy, they don’t want to tip off the opposition. But here’s some (from WOMMA): Toyota Greece Takes Bloggers for a Test-Drive Word of mouth marketing isn’t just an [...]

tagged in Atlantic, Auris, Auris Blog, Greece, hatchback model, official, social media, social networks, the Auris, Toyota Greece