One of those dumbass things you notice – Blizzard, makers of World of Warcraft does not have RSS turned on their official press release/media site. This means that instead of being able to subscribe to their news in say my.yahoo or igoogle, you have to go to the site and check for new news. None [...]
Tag archives for official
Old Social Media and Compuserve
First social media marketing campaigns were in the 80′s and 90′s. I’m looking for some, so if you find any, let me know? Here’s the sort of thing – stuff from 1999 and 2000 pointing out how useful social networks (virtual communities back then) are to marketers and advertisers. AOL UK unveils first CompuServe TV [...]
Future of Movie Trailers…
…is Game trailers. Or Machinima. Or a mashup of a film, a game, and a game engine. What came first – the passive version or the active version? All compelling questions as we see the migration of film into virtual and virtual into film. Yep, I guess cross media has always been about blurring that [...]
Australia ROI: Investment and Revenue in Social Networks
I wrote a few paragraphs recently for The Venture Group newsletter – the pdfs from that issue are gone, but what I wrote seems to be popular. Note the top right: in the next years the market for web 2.0 companies will get standardized. It seems to me that investment companies really do want to [...]
tagged in ABC, active Internet users, advertising channel, All, Australia, Australian Habbo Hotel, Chris Anderson, Christmas, cnn, ebay, entertainment products, Facebook, Ford, Guide, Habbo Hotel, Harley Davidson, large satellite communities, massive social networks, mobile, mobile phones, MySpace, Nike, official, Online Communities, Online Communities piece, online community, online world, peer to peer, pixel products, product/services, retail chains, social media, social network, social networks, South Korea Telecom, Sulake, telstra, the Official Guide, USD, user generated content, virtual community, web 2.0, you-beaut idea, youtube
Social Network: Rugby in September
Rugby. NOT my cup of tea. But given how many people like sport and stuff, I thought in the interest of balanced reporting I should post about Rugby and online communities. Wait! hang on a minute! This is a blog – balanced reporting my ar$e! :p The Telegraph is planning to develop a social network [...]
ROI on engaging bloggers
It’s seriously hard to get good ROI figures on engaging bloggers in helping with marketing. Dunno why, I guess companies either can’t measure it, or are so happy, they don’t want to tip off the opposition. But here’s some (from WOMMA): Toyota Greece Takes Bloggers for a Test-Drive Word of mouth marketing isn’t just an [...]
tagged in Atlantic, Auris, Auris Blog, Greece, hatchback model, official, social media, social networks, the Auris, Toyota Greece
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