Main blogs for your industry

 blogs, Enterprise 2.0, Online Communities  5 Responses »
Jan 302009
 

One of those dumbass things you notice – Blizzard, makers of World of Warcraft does not have RSS turned on their official press release/media site. This means that instead of being able to subscribe to their news in say my.yahoo or igoogle, you have to go to the site and check for new news. None there? Try back again tomorrow, and tomorrow and tomorrow.

I’m always coming across companies not having RSS turned on their press releases – gosh, most of them publish a PDF file, and expect you to open it. But does one expect it from a MMORPG (massively mulitplayer online roleplaying game)? Nah they should wise up.

By the way, one of my RSS groups is “major social networks”. These are the feeds I subscribe to, in that group:

See? Nice and organised.

When one of these guys blogs, we all blog our opinion back. In a way, they are like traditional media. They provide the original source of content that usually creates our discontent. Heh. Google releases a new product and we go mad. YouTube changes rules, we blog it. Facebook puts in recommendation ads? Vilified online with millions of media hits.

These are not like Engadget, or TechCrunch or Techmeme or Mashable blogs that discuss the state of the industy. Mostly they are using them for press releases – to announce news for bloggers to pounce on, and tweet and so on.

What is your industry? What industry blogs do you follow? What company blogs do you follow? Or do you read an aggregator/commenter blog..?

… and I really don’t understand Blizzard not having RSS turned on. Though I guess with 11.5 million players, it’s likely that someone will copy and paste the material into an easily consumed format.

Old Social Media and Compuserve

 Featured, Online Communities, social media, social networks  5 Responses »
Jan 102009
 

First social media marketing campaigns were in the 80′s and 90′s. I’m looking for some, so if you find any, let me know? Here’s the sort of thing – stuff from 1999 and 2000 pointing out how useful social networks (virtual communities back then) are to marketers and advertisers. AOL UK unveils first CompuServe TV advertising campaign May 26, 2000 AOL UK is boosting advertising activity on the CompuServe brand with the launch of its first ever National TV campaign in the UK. The commercial, which has been developed by Mortimer Whittaker O’Sullivan, is based around CompuServe’s central proposition of Continue Reading…

Future of Movie Trailers…

 consumer gen. media, Media, social media, user generated content  No Responses »
Jul 222008
 

…is Game trailers. Or Machinima. Or a mashup of a film, a game, and a game engine. What came first – the passive version or the active version? All compelling questions as we see the migration of film into virtual and virtual into film. Yep, I guess cross media has always been about blurring that boundary further between fantasy (film) and fantasy (game). …. a user generated movie clip using the World of Warcraft game engine The storyline is about an upcoming release (expansion) of World of Warcraft, called Wrath of the Lich King (Hero class). We’ve no idea when Continue Reading…

Australia ROI: Investment and Revenue in Social Networks

 Monetization, Online Communities, revenue, social media, Social Media Australia, social networks, statistics, virtual world  5 Responses »
Feb 182008
 

I wrote a few paragraphs recently for The Venture Group newsletter – the pdfs from that issue are gone, but what I wrote seems to be popular. Note the top right: in the next years the market for web 2.0 companies will get standardized. It seems to me that investment companies really do want to invest in your you-beaut idea for an online community. But they only want three things: your exit strategy and your revenue stream. Well, there’s probably a third thing but I don’t know what it is. You, of course, are creating your community with ethics, high Continue Reading…

Social Network: Rugby in September

 Online Communities, social networks  3 Responses »
Jul 052007
 

Rugby. NOT my cup of tea. But given how many people like sport and stuff, I thought in the interest of balanced reporting I should post about Rugby and online communities. Wait! hang on a minute! This is a blog – balanced reporting my ar$e! :p The Telegraph is planning to develop a social network for the Rugby World Cup in September. The company is to use its ‘My Telegraph’ personalised news service as the foundation for a social networking platform around the event. The Telegraph Media Group rolled out My Telegraph in May, which enables registered users to save Continue Reading…

ROI on engaging bloggers

 blogs, Marketing, social networks  5 Responses »
Jun 202007
 

It’s seriously hard to get good ROI figures on engaging bloggers in helping with marketing. Dunno why, I guess companies either can’t measure it, or are so happy, they don’t want to tip off the opposition. But here’s some (from WOMMA): Toyota Greece Takes Bloggers for a Test-Drive Word of mouth marketing isn’t just an American trend. It’s a global phenomenon. As proof, one need only glance across the Atlantic to Greece, where Toyota recently completed a campaign in which it engaged a team of Greek bloggers to spread the word about its new hatchback model, the Auris. Toyota wanted Continue Reading…