I wrote a few paragraphs recently for The Venture Group newsletter – the pdfs from that issue are gone, but what I wrote seems to be popular. Note the top right: in the next years the market for web 2.0 companies will get standardized. It seems to me that investment companies really do want to…
The Customer is on Your Side: Got more examples of hyper consumers?? Tell me and I’ll post them, with a link/hat tip back to your site. (see here for the Customer is NOT on Your Side) Some products and services have always been built around brand evangelists who love your products and services and donate…
The picture has nothing to do with anything, I just thought it was funny. 😛Latest Joost press release in all it’s glory: Advertising innovators embrace Joostâ„¢ Thirty-two blue-chip advertisers on board for launch New York – April 26, 2007 – Joostâ„¢, the world’s first broadcast-quality Internet television service, today announced that it has signed 32…
Ben McConnell and Jackie Huba have a superbly titled blog called Church of the Customer Blog. It’s at customerevangelists.typepad.com. Have a lookee at this bloglet Mentos and Diet Coke Chances are you’ve probably heard about and most likely seen one of hundreds of videos featuring the fun that’s possible with Diet Coke and Mentos. The…
I’ve had a quick look around for the best of the best of consumer ads. Here’s my pick:The Tiger Woods/Nike ad by Joseph Jaffe.I created it on my laptop and apologies for not being able to insert the swoosh at the end, although I think it works just as well just the same.Nike eventually used…
Demonware announces targeted ingame advertising solutions: The Dynamic Network Advertising (DNA) platform has been created to satisfy growing industry demands for precise, individually tailored advertising solutions, targeting a specific audience through the analysis of multiplayer gaming habits, player profiles and associated data About time! It actually annoys me to see *fake* billboards in City of…
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