Posts tagged as:

news corp

Heritage Hartigan attacks everyday Australian readers

by Laurel Papworth on July 1, 2009 · 5 comments

John Hartigan, chief of News Corp Australian office went on the attack today. It might be just me, but the whole thing reeks of the newspaper ship sinking and an angry captain not making any sense. From Duncan Riley’s The Inquisitr:
Almost anyone can start one of these sites, with very little capital, no training or [...]

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Australia Conference: PANPA Publishing

by Laurel Papworth on July 15, 2008 · 0 comments

Yooohooo, anyone in Queensland September 8th to 10th? Around Conrad Jupiters? I’m speaking at PANPA then, plus running a 1/2 day workshop for a client. Here’s the details of the conference:
PANPA08 Winning the Next Publishing Battle In Print and Digital
Day One seems to be workshops – there’s one on Editorial Innovation – Building Community [...]

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Myspace vs Facebook

by Laurel Papworth on June 17, 2008 · 3 comments

Old video – Live Feed is News Feed – one of the most successful viral marketing tools ever – and nearly got turned off!
Even Rupert Murdoch thinks they are competitors instead of understanding the symbiotic nature of content vs distribution social networks. Here’s a piece from bloggingstocks “will myspace help or hurt newscorp over the [...]

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Web 2.0 is a bust – Advertising doesn’t work

by Laurel Papworth on May 14, 2008 · 5 comments

NewsFlash! From 24/7 Wall Street

Social Networks Don’t Work For Advertisers: Web 2.0 Is A Bust (GOOG)(TWX)(NWS)

Perhaps someone could have figured this out a year ago, Social networks like MySpace, owned by News Corp (NWS) and Facebook are poor targets for marketers.
No wonder. A social network is a patch work of millions of largely unrelated [...]

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Facebook vs Google – social search, inbuilt support

by Laurel Papworth on July 10, 2007 · 1 comment

Anyone here use Facebook? *poke* poke* From Ad Age:
23-Year-Old Mark Zuckerberg Has Google Sweating
Idealist Entrepreneur’s Facebook Offers Something Search Doesn’t–Distribution
By Abbey Klaassen
Just as Google has become what some people call the operating system for search, Facebook is turning itself into the operating system for social networking. While Google knows what millions of people are searching [...]

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TV Future – real?

by Laurel Papworth on March 22, 2007 · 5 comments

I shouldn’t have been such a smartypants in the last post- a few minutes ago on TechCrunch:

I’ve just joined the “NewTube” media call with NBC Universal CEO Jeff Zucker and News Corp. COO Peter Chernin. Notes to follow.
Chernin is kicking things off. It took him about 2 minutes to say “Web 2.0″ for the first [...]

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Techdirt’s Technology or Community?

by Laurel Papworth on June 26, 2006 · 2 comments

Techdirt (a free service of techdirt corporate intelligence) had this insightful little bite from Mike of the seems-like-it department:

Which Is More Important: Technology Or Community?
from the seems-like-it dept
There’s an interesting little blurb making the rounds today about Rupert Murdoch claiming Google could have bought MySpace three months before he did at half the price. That’s [...]

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World Internet Project in Oz

by Laurel Papworth on May 17, 2006 · 3 comments

Strange how some things change and others stay the same. We now have an old guard in Internet and they resist change fairly strongly. Particularly if they didn’t see it coming. I fell over this article in SMH today – Teenage habits – and was, well, gobsmacked at Paul McIntyre’s predictions for World Internet Project’s [...]

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An Evening Out

by Laurel Papworth on November 18, 2005 · 1 comment

Cool. Erietta (from Cyberworx) and I moseyed on down to Mintners to catch Mark Pesce (futurist), Jonathan Nicholas (Inspire), Mike Walsh (News Corp) and Jennifer Wilson (HWW).It was a great opportunity for me to understand where Australia is in the move towards participatory journalism and marketing. Mark Pesce is an interesting and dynamic speaker. After [...]

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