John Hartigan, chief of News Corp Australian office went on the attack today. It might be just me, but the whole thing reeks of the newspaper ship sinking and an angry captain not making any sense. From Duncan Riley’s The Inquisitr:

Almost anyone can start one of these sites, with very little capital, no training or qualifications. Then there are the bloggers. In return for their free content, we pretty much get what we’ve paid for – something of such limited intellectual value as to be barely discernible from massive ignorance. JOHN HARTIGAN

john-hartigan
It’s an interesting rant and quite the opposite to Rupert Murdochs stated position regarding the importance of social media. Though probably in line with Paywalls-R-Us, the last (?) ditch attempt to monetize heritage news articles.

It might be worth changing the terms “blogs” and “social media” to a new one: “community media”. Because everytime newspapers attack their former readership they alienate the community. And newspapers are supposed to be serving the community – not advertisers, not sponsors, not fat cat executives but the community. News does not come out of the air, nor formed from the vacuum in the mind of a journalist or an editor but out of the community, to be clarified and filtered and passed back to the community. Don’t get the community too miffed!

Anyway Hartigan’s comments and Duncan’s response is worth a good read. It highlights most of the perceptions/misconceptions facing everyday Australians that write, communicate, collaborate, make and share videos, read blogs – yes YOU! – and chat with family on Facebook and politicians on Twitter.

 

Yooohooo, anyone in Queensland September 8th to 10th? Around Conrad Jupiters? I’m speaking at PANPA then, plus running a 1/2 day workshop for a client. Here’s the details of the conference: PANPA08 Winning the Next Publishing Battle In Print and Digital Day One seems to be workshops – there’s one on Editorial Innovation – Building Community inThe next two days have mostly media proprietors as speakers except for, well, The Honourable Kevin Rudd, Prime Minister of Australia, who is opening. And The Less-Honourable Laurel Papworth, SilkCharm of Australia will be waffling on and giggling up on the podium too. The Continue Reading…

 

Old video – Live Feed is News Feed – one of the most successful viral marketing tools ever – and nearly got turned off! Even Rupert Murdoch thinks they are competitors instead of understanding the symbiotic nature of content vs distribution social networks. Here’s a piece from bloggingstocks “will myspace help or hurt newscorp over the long haul”? : The problem here for News Corp. is that users are fickle and may eventually find another MySpace in the future (obviously, Facebook is an example of how social networking continues to evolve and how any big brand in this arena can Continue Reading…

 

NewsFlash! From 24/7 Wall Street Social Networks Don’t Work For Advertisers: Web 2.0 Is A Bust (GOOG)(TWX)(NWS) Perhaps someone could have figured this out a year ago, Social networks like MySpace, owned by News Corp (NWS) and Facebook are poor targets for marketers. No wonder. A social network is a patch work of millions of largely unrelated people posting private and uninteresting things about themselves. Shut-ins who put up their own web presences on the networks are probably the only ones who look at those listings. Unlike web portals ala AOL, owned by Time Warner (TWX), where content is organized Continue Reading…

 

Anyone here use Facebook? *poke* poke* From Ad Age: 23-Year-Old Mark Zuckerberg Has Google Sweating Idealist Entrepreneur’s Facebook Offers Something Search Doesn’t–Distribution By Abbey Klaassen Just as Google has become what some people call the operating system for search, Facebook is turning itself into the operating system for social networking. While Google knows what millions of people are searching for, Facebook has something the search giant hasn’t been able to grow: a network of connections between people that creates a viral distribution platform unrivaled by any portal or search engine. In late May, Facebook CEO Mark Zuckerberg announced the social Continue Reading…

 

I shouldn’t have been such a smartypants in the last post- a few minutes ago on TechCrunch: I’ve just joined the “NewTube” media call with NBC Universal CEO Jeff Zucker and News Corp. COO Peter Chernin. Notes to follow. Chernin is kicking things off. It took him about 2 minutes to say “Web 2.0″ for the first time. Saying this will be the largest premium video network on the web. Extending offer to other distribution partners, wants to work with everyone. Zucker is now on. Talking about importance of “significant IP protection” as a primary goal. Second – this provides Continue Reading…

 

Techdirt (a free service of techdirt corporate intelligence) had this insightful little bite from Mike of the seems-like-it department: Which Is More Important: Technology Or Community? from the seems-like-it dept There’s an interesting little blurb making the rounds today about Rupert Murdoch claiming Google could have bought MySpace three months before he did at half the price. That’s interesting in its own right — but in thinking about how few acquisitions of this type Google does, it becomes clear that Google values technology over community by a long shot. The reason Google didn’t want to buy MySpace was because it Continue Reading…

 

Strange how some things change and others stay the same. We now have an old guard in Internet and they resist change fairly strongly. Particularly if they didn’t see it coming. I fell over this article in SMH today – Teenage habits – and was, well, gobsmacked at Paul McIntyre’s predictions for World Internet Project’s Jeff Cole’s advice to PBL would be. ON MONDAY morning James Packer will get a one-hour debrief from the director of the World Internet Project before both men address ninemsn’s digital marketingsummit.If Jeff Cole is correct, Packer will discover that his friends over at News Continue Reading…

 

Cool. Erietta (from Cyberworx) and I moseyed on down to Mintners to catch Mark Pesce (futurist), Jonathan Nicholas (Inspire), Mike Walsh (News Corp) and Jennifer Wilson (HWW).It was a great opportunity for me to understand where Australia is in the move towards participatory journalism and marketing. Mark Pesce is an interesting and dynamic speaker. After the presentation, I tried to give him a dollar for his hyperpeople bittorrent – I figured, what the hell, if there is no easy way to pay for articles and bytes on the ‘net, I’ll resort to real life transactions. But he gave it back Continue Reading…

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