Jul 252009
 

Not sure what to make of this:

WANTED: the Wild Rock Guy

If Craggy Range is the sophisticated sibling, then Wild Rock is the rambunctious younger brother rarely seen indoors and often at one with mother nature. Sitting on a dune drinking a glass of Pania Chardonnay and eating Fish & Chips waiting for the swell to come up? Just off the track relaxing in front of the fire with a gutsy Gravel Pit Red? Stop! Heading back to your office job on Monday and tired of the thought? Get out of the Corporate and into the Wild. Live your dream – with Wild Rock!

Wild Rock Wines have a story to tell and we need you to tell it! As “the Wild Rock Guy”, you will be the face of the brand across all markets. You’ll enjoy extensive international travel where you’ll walk the talk with media, clients and other key influencers. Not only will you be a high energy extrovert with the gift of the gab, your sharp brain will develop consistent marketing and PR plans, social media strategies and website communications. An all encompassing Senior Management position with significant growth predicted, you’ll take responsibility for shaping the Wild Rock business and its future. From sales forecasts and strategic plans through to hands on execution (translation: no PA, type your own letters, wax your own board)! There is no precious hierarchy here, just a gang of passionate Wild Rockers, and you’ll be leading them.

The words “Unforgettable” and “Wild Rock Guy” go hand in hand. An engaging personality with a business brain to boot, you’re a proven business manager having worked successfully at the high level of Sales, Brand Management and PR. Disciplined, motivated and driven, you know what it takes to lead a business to success. We’re expecting you’ve done it before and can prove it. Credibility in the wine market is essential. You are a wine Guru (in your own mind anyway), with a honed palate and experience that shows you understand the pace and quirks of the challenging wine industry. You’ll live and breathe the Wild Rock Brand and its values – Quintessential New Zealand, Kiwi Rock Music, Rocking Aid Charities, Stunning Wine & Food. Come home to the sanctuary beneath Te Mata Peak as the “Wild Rock Guy”.

Disclaimer: No one was hurt in the writing of this “Wild Rock Guy” ad, besides potentially some Wild Women. If you have the credentials to live on the edge as the “Wild Rock Gal” then step right up, we’d love to hear from you!

This once in a lifetime Hawke’s Bay based opportunity should stop you in your tracks! Please check out www.wildrockwines.co.nz then email your CV to careers@redconsultinggroup.co.nz quoting reference number 1755 or phone the team at Red, in complete confidence to learn more. Telephone 06 877 6637.   (Grabbed from Seek.com.au)

It didn’t even occur to me that women were sidelined until I got to the second to last paragraph. I have a bit of history of being involved in successful (award winning) restaurants and we bought most of our wine from women who wandered in with a case or two. One of the hardest parts of the job was saying “oh ok, just a little more”. heh.

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I’m guessing they are looking for a Gary Vaynerchuk type character. Well known wine blogger that just signed a multi-hundreds of thousands dollar (?) book deal. Something like that. Follow him on Twitter if you like wine.

If you apply for this job, let me know? If you get the job (and found out about it from me) I reckon you owe me a bottle of the stuff. I too can be a Wild Rock Gal. Especially after a bottle or three…

Feel free to tell them to get rid of that annoying and unnecessary pop up at the beginning – high school students study wine making (I should know, I went to Willunga High School) so forcing people to say they are over 18 is silly.

May 162009
 

I was asked to be a judge of the New Zealand Qantas Media Awards for 2009. Here’s the web awards winners – ta da! : Blog Winner: Moata Tamaira, Stuff Finalists: Greer McDonald, The Dominon Post Adam Brown, The Dominion Post Website Breaking News Story Winner: www.dompost.co.nz andwww.stuff.co.nz – Vote 08 Finalists: www.waikatotimes.co.nz and www.stuff.co.nz – Tamahere fire www.tvnz.co.nz – Motorway shooting 23.1.09 Business Website- Business NZ award Winner: www.interest.co.nz Finalists: www.businessday.co.nz www.nzherald.co.nz/business www.nbr.co.nz Website Design Winner: www.stuff.co.nz Finalists: www.nzonscreen.com www.docnz.org.nz/2009 www.dompost.co.nz Entertainment Website Winner: www.nzonscreen.com Feature Website Winner: www.lumiere.net.nz/reader/item/1732 Website Multi Media/Video Presentation Winner: www.southlandtimes.co.nz – 25th anniversary of Continue Reading…

Mar 012009
 

Just read this about Australian TV and newspapers  in the New Zealand Herald On Sunday… “This week the Seven Network confirmed it had cut the value of its 47 per cent holding in the Seven Media Group from A$793.9 million to zero, following Packer’s similar valuation of PBL Media when he dumped his residual holding of his family’s former Nine Network flagship. The Ten network is also struggling, and on Thursday Fairfax halted trading in its shares as it considered raising funds following the announcement of an A$365.2 million net loss for the final six months of 2008.” (Greg Ansley) Continue Reading…

Feb 222009
 

I think part of the disintermediation of communication means that it becomes much easier to catch the eye and ear of an individual. Whether they be the CEO of an Australian company, Malcolm Turnbull on Twitter or a celebrity like Stephen Fry, on services like Twitter you can find a way to engage with them. Fry is the global heavyweight of Twitter, with 200,000 active followers – more than any other, including US president Barack Obama. He has blacked out his Twitter photo avatar and changed his biography to read: “I’m blacked out: Stand up against “Guilt Upon Accusation” for Continue Reading…

Feb 032009
 

Facebook is used (mostly) by members as a gated community. They want to keep information within the network, not have it published in the newspaper. News.com.au sucks sometimes: Stinging status leads to Facebook fracas WE are nominating this the Facebook fracas of the week. Names have been changed and bad words bleeped to protect the guilty. Have you seen a bigger row recently? Let us know in the comments below. It all began with a status update. Then it went downhill fast.. This sort of thing disturbs me – I know, I know, we the former passive readers are now Continue Reading…

Jan 232009
 

Best social media campaigns, well, my favourite case studies anyway. Michael Watkins over at Mudo Media isn’t impressed. He thinks -via Digital Ministry – that social media strategists are all talk and no media. Is he right? Probably. But irrespective of whether anyone is actually hiring consultants, employing traditional agencies or just dumping it on the junior Gen Y to get it all happening, it is happening in Australia. My fave ones so far: GOVERNMENT SOCIAL MEDIA: Future of Melbourne is excellent. Engagement is not using YouTube as a broadcast medium (shove up a video of Ruddles and ignore it) Continue Reading…

Nov 112008
 

Please place your foto on Flickr, use tag nocleanfeed so I can find it HERE. Lots of brouhaha at the moment over the internet filters. As opposition grows against the Government’s controversial plan to censor the internet, the head of one of Australia’s largest ISPs has labelled the Communications Minister the worst we’ve had in the past 15 years. Separately, in Senate question time today, Greens senator Scott Ludlam accused the Communications Minister, Stephen Conroy, of misleading the public by falsely claiming his mandatory censorship plan was similar to that already in place in Sweden, Britain, Canada and New Zealand. Continue Reading…

Aug 172008
 

The fish are: Media Salesmanius, Marketus Directus, Startup Emergius, Peeyarus Agencis, Pitchus Winnus and others on the PDF. BandT have an awards night coming up Which species are you? B&T is looking for the best of breed – entries are now open for the B&T Awards. Go to www.bandt.com.au/awards to download an entry form. The closing date is September 26. (PDF here) – Advertising Agency of the Year- Media Agency of the Year- PR Agency of the Year- Specialist Agency of the Year- New Zealand Agency of the Year- State Agency of the Year- Emerging Agency of the Year- Experiential Continue Reading…

Jul 242008
 

Social Network Telecommunications view presentation (tags: open-mesh fon telecommunications to) Whew, I just got home from presenting on Social Network Telecommunications – the Consumer as ISP at Broadband Australia 2008 conference. Anyway, I thought I’d take you through the slides (above), which develop further my other open mesh blog posts. The First Bit (up to slide 6) Click or got to Flickr for full view of diagram I wanted to show that currently social media is still very 2.0. Locked down content. The user generated video or podcast or photo or mix of all goes in the content box. It’s Continue Reading…

Jul 072008
 

Funny job title: Town Sheriff Needed – For Growing Populace in Internet Land Auckland – Inner | Potentia | $60,000 – $70,000 Pretty much the coolest place to work in NZ! If you are an avid gamer, a web fanatic and have outstanding communication, you will want to know more. The actual job is: Support Lead This exceptionally talented development and art team has made waves on an International level with a product that is helping to shape the growth of online communities and virtual realities. Boasting only the best in the industry, plans are afoot to open an office Continue Reading…

Jun 082008
 

Gary (that would be Mr. SilkCharm to you. Heh.) Hayes is off to Korea with Minister for Broadband and Digital Economy, Stephen Conroy (Personalize Media): Gary Hayes will be speaking and representing LAMP and AFTRS at the The 2008 KANZ Australia Korea New Zealand Broadband Summit on 19-20 June 2008 in Seoul, Korea. The ten or so Australian speakers at the two day summit will be led by Senator the Hon Stephen Conroy, Minister for Broadband, Communications and the Digital Economy and will be hosted by the Korean Minister, Mr See-Joong Choi, Chairman, Korean Communications Commission (KCC). The summit will Continue Reading…

Mar 152008
 

(Background to the “New Arab Woman’s” project) Well two things happened. One was before I even got to Saudi Arabia. I arrived in Dubai airport and realised my Nokia 95 wasn’t picking up a service provider. Somehow international roaming had got switched off. I had it on when I went to New Zealand a while ago, but since then I had upgraded – certainly a new SIM card cos the Optus guys told me it was better to have U-Sim or whatever it was called. I was told – promised actually – that the settings would be the same, but Continue Reading…

Mar 122008
 

At 1:15 is the New Zealand one – really really funny. And mean. But funny. (in a grown-up voice) I don’t understand these people who play around with ‘avatars’ and have multiple personalities online. I mean, they’re not real, not like real people. At least we know what we are getting when we meet real people? Not that pretend stuff. You can’t trust people online, only flesh and blood, right? Heh. A discussion I had yesterday with Il Paparazzo at AD:TECH Her *clicking away with some big-ass camera* : What’s an avatar?Me: A dolly online that you move around and Continue Reading…

Mar 102008
 

One more sleep: Arthur Artinian, Lawyer, Blake DawsonNick Bolton, Head of Sales and Marketing, ViocorpKate Carruthers, Former, Digital Business Manager, WestfieldTrevor Cook, Independant Consultant,Ross Dawson, Chairman, Future Exploration NetworkFoad Fadaghi, Technology Editor, BRWTony Faure, CEO, ninemsnGary Hayes, Head of Virtual Worlds, The Project FactoryRobbie Hills, Managing Director, 24/7 Real MediaLee Hopkins, Director of Buzz, Better Communication ResultsWarren Lee, CEO, APN OnlineJack Matthews, CEO, Fairfax DigitalSteven Noble, Director, Digital, Hill & KnowltonTim Parsons, Founder, Mobile MondaysCameron Reilly, CEO, The PodCast NetworkDamian Smith, General Manager – Digital Media, Network 10Louise van Rooyen, Managing Director, Pan Pacific InteractiveJennifer Wilson, Principal, Lean ForwardTennille Wong, Continue Reading…

Mar 032008
 

Heigh ho, heigh ho, it’s a-conferencing I go. Today and tomorrow anyway. And Friday. Oh and next week at ad:tech too. First up: today and tomorrow Ross MonaghanDeakin University and Founder, The MediaPod Rob Shilkin Head of Corporate Communications & Public Affairs, Google Australia & New Zealand Adrian Christie Head of Public Relations, Sony Computer Entertainment Rod BruemFounding Editor, Now We Are Talking, Telstra Trevor CookDirector, Jackson Wells Morris Virginia StewartPublic Affairs, Church of Scientology Kylie JohnsonHead of Multimedia, CSIRO Ross DawsonCEO, Advanced Human Technologies Max Uechtritz Editor-in-Chief, ninemsn Bruce BelshamEditor, abc.net.au, ABC David HigginsEditor, News.com.au Mike Van NiekerkEditor-in-Chief, Fairfax Continue Reading…