Want to know where money will come from, when everything is free? Well, one area is real time events. Synchronous (happening now, not delayed) means you are either there or you miss out. No place shifting, time shifting, format shifting. So events become important. Sort of the opposite of a few years ago when concerts were free/cheap marketing drives to sell albums. Now albums sell concert tickets. Heh. Don’t believe me? Go price good tickets to see Sting in Concert. I said good tickets, not ones in the back of the stadium, in the next suburb, staring at a dot Continue Reading…
Jan 132009
Posted by Laurel Papworth at 11:25 am Tagged with: Edinburgh, events, Google, MacWorld, Monetization, Online Communities, online poker tournaments, real time chat, revenue, ROI, social media, social network, social networks, travel agents
Oct 262008
From Sunday Star Times on Stuff.co.nz – and I’m gonna say up front: there is no point being a prophet if you do not use every means available to be heard, and understood. Wayne Lachore… … emerged from the Coromandel to warn the world of a looming catastrophic collapse of western economies, and the US in particular. Freddie Mac and Fanny Mae were disasters waiting to happen, he wrote in a series of email essays to big-hitters from Prime Minister Helen Clark down. The hugely indebted US was effectively bankrupted, sufficient to cause a global financial vortex. but no one Continue Reading…
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Posted by Laurel Papworth at 2:45 pm Tagged with: chief economist, consumer economy, economy, Fanny Mae, Freddie Mac, Helen Clark, Monetization, Morgan Stanley, Online Communities, peer2peer, Prime Minister, social media, social networks, Stephen Roach, United States, Wayne
Oct 182008
It’s intriguing that Slideshare (YouTube for Powerpoint presentations) has collected on it’s main ‘spotlight’ page the powerpoint presentations you probably want to see if you are interested in the economy/fiasco. Google Q3 2008 Earnings Slides View SlideShare presentation or Upload your own. (tags: 2008 q3) I recommend to clients to get together social media assets they might have lying around anyway – old presentations, old ads (check licencing), old recordings of speeches, quarterly earnings reports, and invest in some time in placing them up on the ‘net. Google on this one are explaining their ‘hedge’ strategies. I struggle to understand Continue Reading…
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Posted by Laurel Papworth at 7:18 pm Tagged with: consumer economy, economy, Google, Monetization, Online Communities, peer2peer, social media, social media assets, social web, Yahoo!, youtube
Oct 142008
If the company you work for, wants to lay marketing staff off, or cut marketing budget (right as you are in the middle of implementing blogging and wikis and Facebook uber stuff), tell ‘em no. 1. Research the customer. Instead of cutting the market research budget, you need to know more than ever how consumers are redefining value and responding to the recession. Price elasticity curves are changing. Consumers take more time searching for durable goods and negotiate harder at the point of sale. They are more willing to postpone purchases, trade down, or buy less. Must-have features of yesterday Continue Reading…
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Posted by Laurel Papworth at 12:22 am Tagged with: Bank, consumer economy, economy, Harvard Business School, Investment, Le Meur, Monetization, Online Communities, peer2peer, Sequoia Capital, social media, social networks, video
Oct 122008
Following on from my The Coming Tech Bust post: Amid a downturn, another Internet company’s initial offering catches fire Article Abstract: Geocities’ stock price surged in its initial public offering, which also continued investor appetites for Internet company debuts. The virtual community raised its value to $1.1 billion despite its $5 million loss in 1997 revenues. Company shares, which opened at $17, more than doubled to close at $37.3125. By contrast, the steep stock market decline has especially impacted Internet companies. Geocities participates in an Internet sector that offers free real estate online and frequently organizes chat areas. These companies Continue Reading…
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Posted by Laurel Papworth at 11:40 pm Tagged with: consumer economy, economy, free real estate, Internet, Internet company debuts, Internet portals, Internet sector, internet users, Monetization, Online Communities, peer2peer, social media, social networks, USD, virtual community
Oct 022008
I presented at a breakfast for PRIA this morning and when I got back, I saw this message from AdNews: Vodafone confirms $30m media pitch SYDNEY: Vodafone last night (1 October) confirmed it was pitching its Australian media planning and buying account, which was reported by AdNews in July. In a statement, Vodafone said: “Vodafone periodically reviews its marketing agency rosters in all markets to ensure that it retains the best strategic talent and achieves excellent value for its media spend.” and it occurred to me – what if Australia’s best strategic talent were hangin’ out on Twitter, havin’ a Continue Reading…
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Posted by Laurel Papworth at 3:52 am Tagged with: cherp, consumer economy, digital economy, economy, Featured, Monetization, Online Communities, peer2peer, Social Media Australia, social networks, Twitter, twitter agency
Sep 272008
Presentation at PANPA (part) and WebDirections 2008 (full). This article is about the various social media monetization strategies and the powerpoint presentation (embedded) shows some case studies and examples, including social network size, the revenue streams, valuations and profits. Click for full size of Revenues for Social Networks diagram. REVENUE SOURCE: The X Axis (the horizontal one) is whether the money comes to you (you are the social network host or provider) from the members in the community or from external clients such as advertisers or sponsorship from companies. REVENUE FLOW: The Y Axis (vertical one) asks if the money Continue Reading…
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Posted by Laurel Papworth at 11:56 am Tagged with: 2D networks, 2D social networks, advertising affiliates, advertising revenue, Amazon, America, America's Army, API, banking, brand, business to business, consumer economy, corporate services, downloaded software, ebay, economy, event management, Facebook, Featured, Google, Linden Labs, Monetization, Money, non media, Online Communities, online press, online video ad, peer to peer, peer2peer, pixel products, real estate sales, real life products, real world products, ROI, sms, social media, Social Media Australia, social media monetization strategies, social media money, social network, social networks, to other members user generated products, Trial Affiliates, USD, user customisable products, user generated content, Virtual real estate, virtual world online community business models, wannabe networks, web 2.0, youtube
Sep 252008
@dahowlett retweeting @dbfarber: BuyMyShitPile.com @hwakelam (Harriet) and I are giggling at WebDirections South 08 instead of listening to the speaker, we are perusing BuyMyShitPile. With our economy in crisis, the US Government is scrambling to rescue our banks by purchasing their “distressed assets”, i.e., assets that no one else wants to buy from them. We figured that instead of protesting this plan, we’d give regular Americans the same opportunity to sell their bad assets to the government. We need your help and you need the Government’s help! Use the form below to submit bad assets you’d like the government to Continue Reading…
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Posted by Laurel Papworth at 10:04 pm Tagged with: consumer economy, economy, Hanson, Monetization, Online Communities, peer2peer, social media, social networks, US government
Aug 102008
This is my response to Freesouls meme on Slideshare – snapshot of yourself and a quotable quote. Freesouls Laurel Papworth View SlideShare presentation (tags: freesouls freesoul laurel papworth) I believeI believe that as society moves towards a peer production economy, what we contribute will mean more to us than what we consume. (foto by GaryPHayes) You can see the original slides, put together by OliverDing Freesouls View SlideShare presentation (tags: joi_ito book photography creativecommons) in response to Joi Ito’s book: This slideshow was created for Joi Ito’s CC photography book Freesouls. The book includes essays from Lawrence Lessig, Howard Rheingold, Continue Reading…
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Posted by Laurel Papworth at 1:57 am Tagged with: consumer economy, Cory Doctorow, economy, howard rheingold, Isaac Mao, laurel papworth, Lawrence Lessig, Lawrence Liang, Marko Ahtisaari, mobile, Mobile social networks, Monetization, Oliver Ding, peer2peer, Slideshare.net, Social Media Australia, social networks, Yochai Benkler
Jul 242008
Social Network Telecommunications view presentation (tags: open-mesh fon telecommunications to) Whew, I just got home from presenting on Social Network Telecommunications – the Consumer as ISP at Broadband Australia 2008 conference. Anyway, I thought I’d take you through the slides (above), which develop further my other open mesh blog posts. The First Bit (up to slide 6) Click or got to Flickr for full view of diagram I wanted to show that currently social media is still very 2.0. Locked down content. The user generated video or podcast or photo or mix of all goes in the content box. It’s Continue Reading…
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Posted by Laurel Papworth at 10:43 pm Tagged with: ad-hoc network, Adelaide Uni, analog, British Telecom, broadband, consumer economy, economy, free/cheap wireless solution, ISP, John Lindsay, Kentucky, mesh network routers, mesh networking, mobile, Monetization, New Zealand, normal router, open source router, peer to peer, peer2peer, social media, Social Media Australia, Social Network Telecommunications, social networks, telecommunications, telstra, United Kingdom, user generated content, video, vodafone, web 2.0, Western Australia, wireless devices, youtube
Jul 242008
… or, are blogs dying/dead?Click for readable diagram: Any content site that is pre-prepared content, single channel, little crossover, lecture style etc. The problem with blogs is they aren’t collaborative. Yes of course it’s possible to have a conversation. People can leave comments on your blog – the Dine In version. Or they can comment in their own blog post, linking back to yours (Take Out or TakeAway). Or a mashup of the two, by commenting on an RSS feed about your blog. But it ain’t collaborative. I’m speaking here specifically about Blogs. Blogs are portals for content you create Continue Reading…
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Posted by Laurel Papworth at 9:45 pm Tagged with: Bloggerati, broadband, consumer economy, content site, coughs, economy, mobile, Monetization, Online Communities, peer to peer, peer2peer, producer, social media, Social Media Australia, social media content, social network, social networks, telecommunications, user generated content, video, youtube
Jun 292008
Hmmm: Grant to strengthen consumer voice in telecommunications The Minister for Broadband, Communications and the Digital Economy, Senator Stephen Conroy, today announced funding to assist in the establishment of a new telecommunications consumer peak body. “The Government wants to give consumers a more powerful and effective voice in the development of telecommunications policy,” Senator Conroy said. “To demonstrate our commitment to strengthening the consumer voice I have provided a grant of $87,000 to the Consumers’ Telecommunications Network (CTN) on behalf of the working group of consumer representation bodies.” (Gov Media Release) Maybe we should give the money to whirlpool.net.au? I Continue Reading…
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Posted by Laurel Papworth at 11:59 pm Tagged with: broadband, consumer economy, economy, minister, Monetization, Online Communities, peer2peer, Social Media Australia, social networks, stephen conroy, telecommunications, telecommunications consumer peak body, telecommunications policy, USD
Jun 092008
Create a Profile. Fill out your Identity. Undertake activities and discussions to gain a Reputation (good or bad). Leads to Trust. Once you have Trust you can take on Leader or other Roles in a social network. No request to fill out a profile or create an identity? Then how do you propose to do the rest? In my Rules of Engagement (see top right hand side of this blog) I have as one of the rules: 8. Participant shall not post comments containing personal phone numbers or addresses. I choose to show my personal details. Others may or may Continue Reading…
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Posted by Laurel Papworth at 5:35 pm Tagged with: consumer economy, Duncan, economy, Heidelberg Magistrate's Court, Identity, Jeremy Sear, Monetization, Online Communities, peer2peer, social media, social networks, web 2.0
Not my usual well thought out – *frowns at you* – post , just some jottings on the consumer economy. BANKING 2.0 – social network personal banking and peer to peer loans will take off in a big way. Perhaps not the way Virgin Money/CircleLending, or Zopa or Prosper see it, but it will happen. Screws the banks in the same way Web 1.0 screwed Music industry. Not social media, straight p2p banking sites. RECRUITMENT 2.0 – already recruitment is dead. In Australia, the big recruiters have been busily buying up any small recruitment company that has been able to Continue Reading…
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Posted by Laurel Papworth at 6:43 pm Tagged with: business, China, CNY, collaborative products, consumer economy, customers creating products, economy, Facebook, flat web page, Hugh Mcleod, iphone, lawyer and a secretary and a web designer, Monetization, Online Communities, online currency transactions, p2p, peer to peer, peer2peer, personal banking, satellite communities, second life, seth godin, social media, Social Media Australia, social media economy information, social network, social networks, straight p2p banking sites, Twitter, United States, USD, Yahoo!
w00t we make a difference! Mark Pesce started it, me and a handful of others have been blogging about it. Ajay and Myles even established a mashup ICanHazMeraki.Net (why isn’t it embeddable? Grrr ajay!) Anyway, Sydney Morning Herald has caught on: A group of socially networked geeks hopes to bring free wi-fi to the masses, reports Simon Sharwood. FRUSTRATED by the NSW Government’s stalled free wi-fi project, a group of Facebookers have decided to start their own. Yep Aussie Facebookers might be wasting $5 million of employers money, but at least they are doing it bringing down telecommunications companies It Continue Reading…
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Posted by Laurel Papworth at 10:14 pm Tagged with: consumer economy, economy, free internet access, free wireless network, Google, mark pesce, mesh network, mesh network technology, Monetization, NSW Government, Online Communities, peer2peer, social networks, start-up, Sydney, Sydney Free Wireless, Wi-Fi
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